AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Nomadic Barvertising - Baileys Traveling Bar is a Sanctuary of Color and Cocktails (GALLERY) Nomadic Barvertising - Baileys Traveling Bar is a Sanctuary of Color and Cocktails (GALLERY)

The Bailissimo Traveling Bar, part of a promotion for Baileys Irish Cream, is a spectacle of color. The design, realized by Jump Studios of London, was focused on “communicating the concept of ‘infectious…

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Personalized Iconic Posters - Caption and Create DIY ‘Hope’ Posters With Obamicon.Me (GALLERY)Personalized Iconic Posters - Caption and Create DIY ‘Hope’ Posters With Obamicon.Me (GALLERY)

Now you can make your own version of Shepard Fairey’s Barack Obama ‘Hope’ poster—complete with your own witty slogan—at the Obamicon.Me section of Paste Magazine.

“The longest election season in memory…

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15 Consequences of Drinking - From Dakota Fanning’s Booze-Aided Clairvoyance to Drunk Driving (CLUSTER)15 Consequences of Drinking - From Dakota Fanning’s Booze-Aided Clairvoyance to Drunk Driving (CLUSTER)

In Dakota Fanning’s new movie ‘Push,’ her character can see the future, but only after she’s intoxicated. Clairvoyance isn’t necessarily a negative consequence of drinking, but many of the innovations…

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Natural Product Packaging - Coto Stuffs Their Boxes With Reindeer Moss (GALLERY)Natural Product Packaging - Coto Stuffs Their Boxes With Reindeer Moss (GALLERY)

New York luxury fashion accessories company Coto has come up with a unique eco-friendly packaging solution that sees them sourcing their materials straight from nature.

Their cufflinks are packed into…

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Automated Friend Finders - ‘Facebook Friend Adder’ Software Makes You Pay To Be PopularAutomated Friend Finders - ‘Facebook Friend Adder’ Software Makes You Pay To Be Popular

While Facebook has recently registered a trend towards ‘unfriending’ or ‘defriending’ amongst a number of its members, another little-known software product is offering to do the exact opposite. It sets…

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15 Scandalous Underwear Advertisements (CLUSTER)15 Scandalous Underwear Advertisements (CLUSTER)

As we illustrated in our recent 50 Naughty Ads That Cross the Line cluster, advertising relies heavily on using sex and skin to sell.

Naturally, using racy and provocative themes fits well with selling…

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Hitchhiking Food Particles - Reach Toothbrush Ads Send Corn, Chicken and Pineapple Packing (GALLERY)Hitchhiking Food Particles - Reach Toothbrush Ads Send Corn, Chicken and Pineapple Packing (GALLERY)

These eye-catching ads for the Reach toothbrush feature melancholy pieces of chicken, corn and pineapple that are now looking for a new home because of the toothbrush’s ability to get rid of every single…

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Football Fitvertising - United Way Joins Legion of Leaked 2009 Super Bowl Commercials (VIDEO)Football Fitvertising - United Way Joins Legion of Leaked 2009 Super Bowl Commercials (VIDEO)

The United Way has joined the ranks of leaked 2009 Super Bowl Commercials with this pre-game release of their anti-child obesity campaign.

The United Way 2009 Super Bowl commercials let viewers text…

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Pouring Polish in the Street - Rimmel Quick Dry Nail Polish Campaign (GALLERY)Pouring Polish in the Street - Rimmel Quick Dry Nail Polish Campaign (GALLERY)

Rimmel used giant freeze-framed bottles of ‘Quick Dry’ nail polish in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries.  The surreal…

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39 Celebs Who Have Embraced Nakedness (CLUSTER)39 Celebs Who Have Embraced Nakedness (CLUSTER)

Stripping and baring all—or almost all—is no longer as jaw-dropping as it used to be in the past. Hollywood celebrities and uber models are now featured completely naked on print ads so often that the…

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Denim Vending Machines - Buying Designer Jeans Just Got As Easy As Buying a Soda (GALLERY)Denim Vending Machines - Buying Designer Jeans Just Got As Easy As Buying a Soda (GALLERY)

Closed, a Hamburg-based jeans brand, has just presented their first vending machine for jeans in Florence, Italy. The idea is to place these vending machines at airports and train stations so that travelers…

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Steamy Denim Shoots - Adriana Lima Shows How to Sexify Jeans for DT Magazine (GALLERY)Steamy Denim Shoots - Adriana Lima Shows How to Sexify Jeans for DT Magazine (GALLERY)

When you have a banging body like Brazilian supermodel Adriana Lima, you do not have to adhere to the regular rules of fashion. You can wear things the way you want to.

And that includes wrapping a denim…

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One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO)One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO)

Super Bowl commercials are notoriously hilarious, innovative and ridiculously expensive. Miller High Life is hoping to go for the trifecta with a one-second ad that’s meant to be a budget-friendly but…

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Chillaxin' Denim Campaigns - Pepe Jeans London S/S '09 Chills Out in Beach House (GALLERY)Chillaxin' Denim Campaigns - Pepe Jeans London S/S '09 Chills Out in Beach House (GALLERY)

While the Pepe Jeans Spring/Summer 2009 ad campaign featured only French model Julien Quévenne in mostly denim outfits, the ads for Pepe Jeans London go for a more organic vibe with a group of friends…

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Remixed Classic Novels - ‘Pride and Prejudice and Zombies’ Blends Jane Austen + Undead MRemixed Classic Novels - ‘Pride and Prejudice and Zombies’ Blends Jane Austen + Undead M

Jane Austen’s romance novel, ‘Pride and Prejudice,’ was published in 1813 and is considered a literary classic. It is a story set in Georgian England and is an age-old tale of love and lust—and zombies?…

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Random

‘Loonie’ Anti-Oil Activism - Canada’s Dogwood Intitiative ‘No Tankers’ (GALLERY)
‘Loonie’ Anti-Oil Activism - Canada’s Dogwood Intitiative ‘No Tankers’ (GALLERY)


Masked Mailmen - Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM (GALLERY)
Masked Mailmen - Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM (GALLERY)


Racy Arabian Nights Promotions - Supereme Model Management F/W 09 Showcase (GALLERY)
Racy Arabian Nights Promotions - Supereme Model Management F/W 09 Showcase (GALLERY)


Opportunistic Hopevertising - Sweet Inauguration Day Marketing from Dunkin’ Donuts (VIDEO)
Opportunistic Hopevertising - Sweet Inauguration Day Marketing from Dunkin’ Donuts (VIDEO)


Fishhook Symbolism - Anti-Addiction Ad Campaigns for ANPAA Wants to Get You 'Off the Hook'
Fishhook Symbolism - Anti-Addiction Ad Campaigns for ANPAA Wants to Get You 'Off the Hook'


Visual Brand Evolution - Pepsi ‘Pass’ Commercial Shows Branding Changes Over Decades (VIDEO)
Visual Brand Evolution - Pepsi ‘Pass’ Commercial Shows Branding Changes Over Decades (VIDEO)


Fauxval Offices - Ikea's Guerrilla Oval Office in a Simulated White House at Union Station (GALLERY)
Fauxval Offices - Ikea's Guerrilla Oval Office in a Simulated White House at Union Station (GALLERY)


Returnable Cars - Lose Your Income? Return Your Hyundai (VIDEO)
Returnable Cars - Lose Your Income? Return Your Hyundai (VIDEO)


Real-Life Happiness Awards - Hershey Kisses ‘Off to Work’ Down the Red Carpet (VIDEO)
Real-Life Happiness Awards - Hershey Kisses ‘Off to Work’ Down the Red Carpet (VIDEO)


Political Jabs for Beauty - Veet’s Cheeky Hair Removal Ad Reads “Good Bye Bush”
Political Jabs for Beauty - Veet’s Cheeky Hair Removal Ad Reads “Good Bye Bush”


Banvertisements - 10 Over-the-Top Ads Banned Worldwide (This is Why We Love the Web) (GALLERY)
Banvertisements - 10 Over-the-Top Ads Banned Worldwide (This is Why We Love the Web) (GALLERY)


Automated Friend Finders - ‘Facebook Friend Adder’ Software Makes You Pay To Be Popular
Automated Friend Finders - ‘Facebook Friend Adder’ Software Makes You Pay To Be Popular


Mannequin Scarevertising - Fantastic Ads to Promote Sales by Harvey Nichols (GALLERY)
Mannequin Scarevertising - Fantastic Ads to Promote Sales by Harvey Nichols (GALLERY)


Free Coffee for Activism - Starbucks 'Shared Planet' Gives Tall Cup of Joe for 5 Hours of Service (VIDEO)
Free Coffee for Activism - Starbucks 'Shared Planet' Gives Tall Cup of Joe for 5 Hours of Service (VIDEO)


Big Bird-Inspired Cosmetics Ads - Fergie is Feathery in MAC’s Viva Glam VI Lip Gloss Campaign (GALLERY)
Big Bird-Inspired Cosmetics Ads - Fergie is Feathery in MAC’s Viva Glam VI Lip Gloss Campaign (GALLERY)





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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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