AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Disturbing Sexist Ads - Duncan Quinn Suit Campaign Depicts Strangled Woman Disturbing Sexist Ads - Duncan Quinn Suit Campaign Depicts Strangled Woman

This violent and sexist Duncan Quinn suit advertisement depicting a strangled and bloody half-naked woman lying on a car has been deemed by NY Mag as, “The most disturbing ad found in December 2008 fashion…

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SEO Games - Ultimate 'Google Fight' Scores Knockouts and Declares a Winner (VIDEO)SEO Games - Ultimate 'Google Fight' Scores Knockouts and Declares a Winner (VIDEO)

Google Fight is a fun game useful to webmasters and bloggers interested in SEO and keywords. Put in two competing words and start the fight. The program scores winners based on how often a word or phrase…

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Test Tube Wine - ‘So Chic Wines’ Comes in Box and Tubes in Vintage Design (GALLERY)Test Tube Wine - ‘So Chic Wines’ Comes in Box and Tubes in Vintage Design (GALLERY)

So Chic Wines has a surprise for you. Aside from the brutally honest label, the three wines of Laurent Pamato and Florian Battestini are put together in a gift box accessorized with Swarovski crystals.…

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Cigarotica - Glamorizing Female Cigar Smokers, A Pleasure for Women in Control (VIDEO)Cigarotica - Glamorizing Female Cigar Smokers, A Pleasure for Women in Control (VIDEO)

You’ve seen them, those women who derive oral satisfaction from an object by making it hot—and wet on one end. I am, of course, referring to femmes fatales who smoke cigars.

Health concerns aside,…

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Making Snow in Summer - The ‘Snow Maker’ Truck Makes Flurries All Year (VIDEO)Making Snow in Summer - The ‘Snow Maker’ Truck Makes Flurries All Year (VIDEO)

In efforts to combat global warming and create summer fun, the Snowmaker Truck can produce real snow at a rate of 800 lbs per minute in any outdoor temperatures (yes, even in the summer.)

Designed and…

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Top 30 Print Ads and Photoshoots in 2008 (COUNTDOWN)Top 30 Print Ads and Photoshoots in 2008 (COUNTDOWN)

These are the top print ads and photoshoots in 2008.  The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our print trend database, which…

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28 Swimwear Innovations On and Off the Beach (GALLERY)28 Swimwear Innovations On and Off the Beach (GALLERY)

Sexy eco-bikinis made from soy, saucy hippy bikinis, bikinis with contrast patterns that highlight the nether-regions, tattoo bikinis and retro-print bikinis were just a few of many swimsuit articles that…

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Anti-Abuse Beauty Kits - City of Hope Women's Shelter 'It's Time You Spoke' (GALLERY)Anti-Abuse Beauty Kits - City of Hope Women's Shelter 'It's Time You Spoke' (GALLERY)

Reaching out to victims of domestic violence isn’t easy, but creative advertising agencies like JWT Dubai and UAE are making a fantastic effort.   Dubai’s City of Hope Women’s Shelter, for their ‘It’s…

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Stop-Motion Tealight Candle Fireworks - Electrabel Delight Video to Celebrate New Year’s Eve (VIDEO)Stop-Motion Tealight Candle Fireworks - Electrabel Delight Video to Celebrate New Year’s Eve (VIDEO)

Electrabel used 300,000 tealight candles and stop-motion photography to create this spectacular video to celebrate New Year’s Eve 2009. The video looks like fireworks produced from tiny flames on the floor.…

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Morphing Into TV Imagery - Pioneer Electronics KURO Use Fascinating Transformations (GALLERY)Morphing Into TV Imagery - Pioneer Electronics KURO Use Fascinating Transformations (GALLERY)

The latest ad campaign from Pioneer Electronics celebrates “Transformations.” The models in the promotions are morphed into what they are viewing on the company’s new Kuro televisions.

First there’s a…

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Enormous Guerrilla Plant Tags - Howies Winter Clothing Campaign to Save the Planet (GALLERY)Enormous Guerrilla Plant Tags - Howies Winter Clothing Campaign to Save the Planet (GALLERY)

Howies winter ad campaign echoes the company’s philosophy in regards to protecting and preserving the planet. They created these giant tags which look similar to what you find when you buy a plant for…

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NSFW Publicity Parachuting - Danish Supermarket’s Controversial Ad for Siemens (VIDEO)NSFW Publicity Parachuting - Danish Supermarket’s Controversial Ad for Siemens (VIDEO)

Here we go again, the controversial dilemma of whether sex really sells or if it detracts when it comes to advertising. The latest bold online campaign from Denmark? It has dozens of topless women parachute…

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Pin Up Tattoos - Bluebird Adds Ink to Classic Bathing Beauties (GALLERY)Pin Up Tattoos - Bluebird Adds Ink to Classic Bathing Beauties (GALLERY)

A Pin Up girl does not have tattoos. Tats are for the Calendar girls and yes, there is a difference. Bluebird Studios had some fun adding their interpretations of ink for some classic pin up girls. Rebecca…

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Etched Axes - Moollon Guitars Boast Intricate Metallic Motifs (VIDEO)Etched Axes - Moollon Guitars Boast Intricate Metallic Motifs (VIDEO)

Gibson Guitars are made just down the road apiece. They make gee-tars and mandolins. Moollon is about as far from Nashville as you can get, both in terms of distance (they are in Seoul) and in guitar design.…

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Targeting Hog-Hungry Women - Harley Davidson Pumps Up Female Marketing (VIDEO)Targeting Hog-Hungry Women - Harley Davidson Pumps Up Female Marketing (VIDEO)

Women owning hogs (Harley Davidson motorcycles) took a gigantic leap in the last five years, up 29%. Harley Davidson has embraced this movement and will market even more heavily toward women. Harley has…

[More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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