AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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41 Viral Vodkavations (CLUSTER) 41 Viral Vodkavations (CLUSTER)

Vodka is the world’s most popular spirit, and thus has rightfully inspired some incredible innovations. From bottles that must be broken to be poured to skull-shaped packaging, incredible advertising and…

[More]



Buying Liquor to Plant Trees - TRU Organic Vodka Treevertising (GALLERY)Buying Liquor to Plant Trees - TRU Organic Vodka Treevertising (GALLERY)

In one of the more extraordinary product marketing schemes, TRU Organic Vodka is promising to plant a tree for every bottle of vodka you down. If you’re going to have a drink or five, why not help plant…

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Video Games as Prescription Drug Marketing - Viagra's 'Viva Cruiser' Axed by FDA (GALLERY)Video Games as Prescription Drug Marketing - Viagra's 'Viva Cruiser' Axed by FDA (GALLERY)

Holy crap! There was a Viagra game and I didn’t know about it? Talk about leaving their target audience out of the loop! It sounded like fun too.

According to Multinational Monitor, “Viva Cruiser” gameplay…

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Brutally Honest Food Packaging - Odies Pure Fat ChocolateBrutally Honest Food Packaging - Odies Pure Fat Chocolate

These Odies Pure Fat chocolate bars make no attempt to trick consumers into thinking that their guilty craving is healthy.

In the marketing world, where every little deception or exaggeration is exploited,…

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Inked Organ Fakes - Inked Organ Fakes - "True Love Tattoos" is a Promotion, Not Parlor (VIDEO)

Some time ago, Trend Hunter published a story about a heart surgeon and tattoo artist named Dr. Valentin Vikunjevski, who ran a business called “True Love Tattoos.” This doctor purportedly performed open…

[More]



Shocking Anti-Drug Abuse Ads - Barnardo's 'Break the Cycle' Campaign (VIDEO)Shocking Anti-Drug Abuse Ads - Barnardo's 'Break the Cycle' Campaign (VIDEO)

In Barnardo’s latest campaign for children, ‘Break the Cycle,’ shockvertising is used as a way to raise drug abuse awareness. 

The ‘Break the Cycle’ ad depicts a teen girl in the following order: trying…

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Dissective Advertising - JWT Scrabble Ad (GALLERY)Dissective Advertising - JWT Scrabble Ad (GALLERY)

The advertising agency JWT came up with a brilliant new way to advertise the much beloved game of Scrabble: they’ve dissected items and animals. 

JWT dissected an elephant, submarine, and guitar, in…

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Designer Landmines - ‘This World of Mine’ Awareness Campaign (VIDEO)Designer Landmines - ‘This World of Mine’ Awareness Campaign (VIDEO)

Despite the involvement of such public figures as the late Princess Diana, there remain over 100 million undiscovered land mines worldwide. In an effort to bring attention to this huge dilemma, the Swedish…

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Happypreneurs - San Francisco Positivity Conference (GALLERY)Happypreneurs - San Francisco Positivity Conference (GALLERY)

With all the stress and challenges of our modern lives, it’s clear we have become obsessed with the pursuit with obtaining one common feeling:  Happiness. 

Book writers, educators, psychologists, and…

[More]



30-MPG Sports Cars - The Lotus Evora (VIDEO)30-MPG Sports Cars - The Lotus Evora (VIDEO)

Lotus hasn’t produced a new car in 13 years, so the Lotus Evora had its own buzz even before its debut at the 2008 Los Angeles Auto Show.

After the Lotus Evora was unveiled, however, buzz grew to a roar…

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Anime Business Cards - Manga Self-Marketing (VIDEO)Anime Business Cards - Manga Self-Marketing (VIDEO)

Danny Choo is cool. He’s best known as the Dancing Storm Trooper, but also has had some other cool jobs with Amazon, Microsoft and Japan Airlines.

His collection of “Meishi” (Japanese for a name/business…

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Fashionable Auto Calendars - Volkswagen Scirocco 2009 (GALLERY)Fashionable Auto Calendars - Volkswagen Scirocco 2009 (GALLERY)

With 2008 coming to an end, it’s time to obsess about calendars. One of these that draws my attention is the Volkswagen Scirocco Calendar, which utilizes the fashion show ‘Germany’s Next Top Model,’ a…

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Caffeinated Zombies - Bonafide Noir ‘Intense Coffee’ Campaign (GALLERY)Caffeinated Zombies - Bonafide Noir ‘Intense Coffee’ Campaign (GALLERY)

This new advertising campaign from Argentina promoting Bonafide Noir coffee is sure to capture people’s attention beyond just the caffeine freaks.

Complementing the campaign slogan “Noir Intense Coffee.…

[More]



Extreme Dares - Bragster Boss Spends £10,000 on Strangers (VIDEO)Extreme Dares - Bragster Boss Spends £10,000 on Strangers (VIDEO)

Bertrand Bodson, the boss of Bragster.com, an online community for daring, boasting and bragging, was dared by his own team to allow complete strangers in London to rack up £10,000 on his credit card.…

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Bankruptcy Gift Certificates - Circuit City Continues to Sell Gift Cards (GALLERY)Bankruptcy Gift Certificates - Circuit City Continues to Sell Gift Cards (GALLERY)

Gift cards were the hottest present for a while, but the recession has a lot of people wary about buying them this year. Surprising to many, Circuit City is still selling gift cards, despite having filed…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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