AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Controversial Suicide Billboards - Hanging Man Parodies Stock Market Controversial Suicide Billboards - Hanging Man Parodies Stock Market

The current depressing financial situation with oil prices and the federal reserve is proving to be a source of inspiration in advertising. A billboard on top of the Yinji Shopping Mall in Zhengzhou, China…

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Controversial Newspaper Ads - Political 'Hide and Seek' Ads (GALLERY)Controversial Newspaper Ads - Political 'Hide and Seek' Ads (GALLERY)

These print ads for the World Association of Newspapers leave a very strong visual impression, and some people might consider them to be quite controversial. The campaign is called “Hide and Seek” and…

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Crowdsourced Car Replacements - Pre-Phillies Parade Fundraising (VIDEO)Crowdsourced Car Replacements - Pre-Phillies Parade Fundraising (VIDEO)

If Ted Passon attends today’s Phillies parade, he’ll have to walk or take public transportation. In the chaotic aftermath that followed the Phillies’ World Series victory over the Tampa Bay Rays, Passon’s…

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Political Micro Fame - ‘Joe the Plumber’ To Become a Singer? (VIDEO)Political Micro Fame - ‘Joe the Plumber’ To Become a Singer? (VIDEO)

It seems that Samuel “Joe the Plumber” Wurzelbacher from Holland, Ohio wants to cash in on his new-found popularity by getting a record deal before his 15 minutes of fame expire. That’s right, Joe wants…

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Presidential Halloween Costumes - Heads of State on 'The View' (GALLERY)Presidential Halloween Costumes - Heads of State on 'The View' (GALLERY)

The cast of ABC daytime talk show The View, which is co-hosted by Barbara Walters, Joy Behar, Whoopi Goldberg, Elizabeth Hasselbeck and Sherri Shepherd, pre-taped their Halloween Day show in which each…

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Bodysuit Revivals - Sasha Fierce Rocks 80s Fashion (GALLERY)Bodysuit Revivals - Sasha Fierce Rocks 80s Fashion (GALLERY)

For most fashionistas, bodysuits went out with Hypercolor shirts back in the 80s. However, Sasha Fierce, Beyonce’s alter ego, has brought back this 80s classic Wayfarer-style.

This promotional shot is…

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Portraits from Text - Veja Magazine's George W Bush Ads (GALLERY)Portraits from Text - Veja Magazine's George W Bush Ads (GALLERY)

If you look closely, you’ll see that these partisan political portraits by Veja Magazine depict more than meets the eye. With the tagline “Get both sides,” the ads are decidedly anti-President George W.…

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Fake Naughty - Beate Uhse TV Ads for Parental Controls and Supervision (VIDEO)Fake Naughty - Beate Uhse TV Ads for Parental Controls and Supervision (VIDEO)

This cheeky commercial for Beate Uhse TV, the parental controls for erotic TV viewing in Germany, is a sure attention-grabber. No wonder it took a Gold award at the 2008 New York Festivals Advertising…

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BOOzevertising - Halloween Themed Beer Ads (GALLERY)BOOzevertising - Halloween Themed Beer Ads (GALLERY)

Clever ad agencies won’t let a holiday like Halloween go unnoticed, and like the print campaigns in the gallery prove, Halloween is no exception.

Halloween is as much fun for adults as it is for children,…

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Special-Edition Sneakers - Converse Introduces Black Sabbath Shoes (GALLERY)Special-Edition Sneakers - Converse Introduces Black Sabbath Shoes (GALLERY)

To simultaneously honor the gods of heavy metal and commemorate the 100th anniversary of Converse shoes, the iconic shoe company will release three pairs of Black Sabbath-inspired shoes in time for the…

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Accidental Guerrilla TV  Ads - Clean Drinking Water by Music is Life (VIDEO)Accidental Guerrilla TV Ads - Clean Drinking Water by Music is Life (VIDEO)

What is amazing about this campaign is that creating awareness doesn’t require a giant marketing budget, but excellent ideas. This TV spot, by ‘Music is Life,’ in collaboration with Red Cross, and the…

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Free Clothes From Human Vending Machines - Uniqlo Heat Tech Innerwear CampaignFree Clothes From Human Vending Machines - Uniqlo Heat Tech Innerwear Campaign

We’ve featured a lot of unique vending machines, but this man-powered one is certainly he most eco-friendly. Uniqlo will be giving away free clothes when they set up the guerrilla campaign as part of a…

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Fast Food Packaging Makeovers - McDonald’s Revamps Their Image (GALLERY)Fast Food Packaging Makeovers - McDonald’s Revamps Their Image (GALLERY)

The McDonald’s marketing machine launched their new packaging yesterday at McDonald’s International Media Days 2008. The revamped images are meant to emphasize the product as opposed to the brand.

Chief…

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Death Wish Sodas - Mineirinho Zero Campaign (GALLERY)Death Wish Sodas - Mineirinho Zero Campaign (GALLERY)

Advertising agency PS10, Rio de Janeiro must be extremely confident in the interest and love for the new Mineirinho Zero drink in order to portray it as the last request of a criminal before he’s hanged,…

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Viral Video Awards - The Short Film Festival Berlin (VIDEO)Viral Video Awards - The Short Film Festival Berlin (VIDEO)

During the Short Film Festival Berlin, which begins November 4, contemporary viral videos are celebrated and awarded.

There’s far more to a viral video than just an interesting idea. Overall videos are…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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