AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Human Powered Mini Cooper - Beijing Olympic Mini Rickshaw (GALLERY) Human Powered Mini Cooper - Beijing Olympic Mini Rickshaw (GALLERY)

I absolutely love this! Mini is capitalizing on the 2008 Beijing Olympic Games with a unique hybrid of half Cooper Clubman, half rickshaw. A fleet of this human-powered sexy beast is currently serving…

[More]



Sumo Wrestler TV Ads - Lenovo Thinkpad W700 Launch (VIDEO)Sumo Wrestler TV Ads - Lenovo Thinkpad W700 Launch (VIDEO)

Sumo wrestlers are helping launch a behemoth of a laptop which boasts many heavyweight features. The Lenovo Thinkpad W700 is a lot lighter than it could have been, as proven by the wrestlers at the end…

[More]







Innovative Drink Packaging - 'Peared' Juices by Conor Hagan (GALLERY)Innovative Drink Packaging - 'Peared' Juices by Conor Hagan (GALLERY)

Ex Ben and Jerry’s Scoop Shop shift leader Conor Hagan, has designed these creative packaging ideas for a fruit beverage he has called ‘Peared’.

Hagan, a student designer of Syracuse University, has…

[More]



Beijing Olympic Hero Ads - China Boxer Zou Shiming for Nike (VIDEO)Beijing Olympic Hero Ads - China Boxer Zou Shiming for Nike (VIDEO)

Chinese Olympic boxer Zou Shiming can pretty much be considered a celebrity in Beijing right about now. After his 11-2 win against his Venezuelan opponent, Eduard Bermudez Salas Wednesday, Shiming is making…

[More]



Fast Food Baths - Employee Birthday Celebration at Burger King (VIDEO)Fast Food Baths - Employee Birthday Celebration at Burger King (VIDEO)

A teenager in Xenia, Ohio sparked an investigation by the Green County Health Commissioner after he celebrated his birthday by taking a bath in the washing up sink of a local Burger King restaurant. As…

[More]



Ultra Sarcastic Political Ads - McCains' Ultra Sarcastic Political Ads - McCains' "Hot Chicks Dig Obama" Campaign (VIDEO)

“Hot Chicks Dig Obama” is latest controversial campaign released by from the John McCain ad campaigns are getting

The latest ad from the Republicans implies that Barack Obama is better considered to…

[More]



Invisible Cars - Peugeot 307 Invisible Ad (VIDEO)Invisible Cars - Peugeot 307 Invisible Ad (VIDEO)

I always knew the stereotype of the French being a little bit stuck up, but Peugeot takes it to the next level with this Invisible TV spot. In the ad, Peugeot 307 offers us another point of view: all other… [More]



Mouse Cursors in Real Life 2 - DHL Online Tracking Couriers (VIDEO)Mouse Cursors in Real Life 2 - DHL Online Tracking Couriers (VIDEO)

Earlier this month we introduced you to a really neat DHL online courier tracking campaign in Beijing.

Now a second portion of the creative Chinese guerrilla marketing campaign has been brought to our…

[More]



Racist Car Commercials - Nissan Upsets Saudis (VIDEO)Racist Car Commercials - Nissan Upsets Saudis (VIDEO)

This Nissan video commercial has received a lot of criticism for being racist. The Japanese car manufacturer has gone and upset Saudi Arabia so much, they have threatened a boycott of the car company after…

[More]



Celebratory Commercials - Visa Congratulates Michael Phelps in Beijing 2008 Olympics (VIDEO)Celebratory Commercials - Visa Congratulates Michael Phelps in Beijing 2008 Olympics (VIDEO)

With the world closely watching the extraordinary performance of Michael Phelps at the Beijing 2008 Olympic Games, Visa was the first to congratulate him on setting the all-time record for most career… [More]



Cleavage Made of 8,000 Women - Wonderbra D to G Mosaic Billboard (GALLERY)Cleavage Made of 8,000 Women - Wonderbra D to G Mosaic Billboard (GALLERY)

Wonderbra has unveiled a new billboard campaign that features images of about 8,000 women in their bras merged together to create a super cleavage shot of model Katie Green. The billboard is part of the… [More]



Fashion Branded Music Videos - Hayden Panettiere in Candie's for Fashion Branded Music Videos - Hayden Panettiere in Candie's for "Wake Up Call" (VIDEO)

The Candie’s fashion brand teamed up with teen starlet Hayden Panettiere to create a highly stylish music video for her latest hit song, “Wake Up Call.”

The music video doubles as a multimedia supplement…

[More]



Interactive Retro Flashbacks - Yearbook Yourself (GALLERY)Interactive Retro Flashbacks - Yearbook Yourself (GALLERY)

It’s discoveries like Yearbook Yourself that get me really excited to be a Trend Hunter!

The website, yearbookyourself.com, takes you back through the decades and transforms you into the stereotypical…

[More]



$1 Million Brandy - Mendis Coconut Brandy (VIDEO)$1 Million Brandy - Mendis Coconut Brandy (VIDEO)

Mendis is the creator of the world’s most expensive bottle of Brandy, the Mendis Million Dollar bottle. The world’s first bottle of clear brandy made from coconut was introduced at a world premier tasting… [More]



Comparing Dried Fruits to Wrinkled Shirts - DeLonghi Steam Iron Ads (GALLERY)Comparing Dried Fruits to Wrinkled Shirts - DeLonghi Steam Iron Ads (GALLERY)

These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.

There is an image of a fig screened on…

[More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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