AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Extreme Adverstunts - Redbull Flugtag: Does Redbull Really Give You Wings? (VIDEO) Extreme Adverstunts - Redbull Flugtag: Does Redbull Really Give You Wings? (VIDEO)

What is it about Redbull and their crazy promotions?

Have you heard about Flugtag (pronounced floog-tag)? It’s the latest promotion from those crazy kids at the Redbull company who seem to always come…

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Extreme Fashion Stunts - Sela Extreme Fashion Stunts - Sela "Together Forever" Commercial (VIDEO)

Leave it to the Russians to deliver my favorite clothing ad of 2008 so far. Granted, the models in the new Sela commercial are without clothes most of the time. They are either getting dressed, or their…

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Record Breaking Olympics - China's Beijing Olympic Games is Most Watched Event EVER (GALLERY)Record Breaking Olympics - China's Beijing Olympic Games is Most Watched Event EVER (GALLERY)

Congratulations China: the numbers are in and it’s official now, the Beijing Olympic 2008 Games are the most-watched event in US TV history, ever.

Nielsen Media Research has verified that 211 million…

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Animals as Photographers - Animal Planet Wildlife Documentaries Campaign (GALLERY)Animals as Photographers - Animal Planet Wildlife Documentaries Campaign (GALLERY)

Animal Planet promotes the authenticity of their wildlife documentaries by showing animals as photographers in these recent ads. I guess it can’t get more authentic than an animal taping its own species.…

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Cheap Tickets to Promote Albums - Metallica Surprises with $9 Concerts (GALLERY)Cheap Tickets to Promote Albums - Metallica Surprises with $9 Concerts (GALLERY)

Metallica is going against the trend of the ever increasing concert ticket prices with shows that cost between $9 and $14 to promote their new album Death Magnetic. 

Metallica will play to extremely…

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Fake Blood Beverages - “Tru Blood” Promotes Vampire Show (VIDEO)Fake Blood Beverages - “Tru Blood” Promotes Vampire Show (VIDEO)

Behavior Design has come up with one bloody good marketing campaign, called Tru Blood, to promote HBO’s new vampire seriesTrue Blood, set to air on September 7, 2008, at 9pm EST.

The Tru Blood Synthetic…

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Vending Machines As Secret Entrances - Hidden “Bodega” Shop in Boston (GALLERY)Vending Machines As Secret Entrances - Hidden “Bodega” Shop in Boston (GALLERY)

Gone are the days when, in order to purchase sneakers, one would go to a store with an awning. Gone to are the days that when one would walk into said store, there would be a selection before your eyes.…

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Personified Computers - 3 Personified Computers - 3 "Get a Mac" Ads (VIDEOS)

Apple has released three new “Get a Mac” adverts which, of course, means the joyous news we get to see some more of the hottie who plays the ‘Mac’.

The themes for their news adverts are Pizza Box, which…

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Candidates that Can't Count - Obama's 'Seven' Ad Attacks McCain's Multiple Homes (VIDEO)Candidates that Can't Count - Obama's 'Seven' Ad Attacks McCain's Multiple Homes (VIDEO)

In Obama’s latest ad called “Seven”, he tries to highlight the absurdity of John McCain’s response to a recent interview question.

You really know when people have too much money when they can’t remember…

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Chewing Gum to Get Free Underwear - Xylish Chewing Gum Contest (GALLERY)Chewing Gum to Get Free Underwear - Xylish Chewing Gum Contest (GALLERY)

Need a new pair of skivvies? You could go to Kmart OR ... you could start chewing Japan’s tooth-friendly Xylish Gum. If you’re lucky, you may win yourself one of 10,000 pairs of “wild & wacky” underwear…

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Bigfoot Parodies (Part 2) - Jeff Beacher's Abominable Snowman (VIDEO)Bigfoot Parodies (Part 2) - Jeff Beacher's Abominable Snowman (VIDEO)

Last week a group of Bigfoot hunters at ‘Searching for Bigfoot Inc.’ announced that they discovered the real Bigfoot and released a photo of it. It turned out to be a plastic gorilla suit. Now, the internet…

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Reviving Olympic Sports - NBC Stalks Michael Phelps With New Championships Coverage (GALLERY)Reviving Olympic Sports - NBC Stalks Michael Phelps With New Championships Coverage (GALLERY)

The historic performance of Michael Phelps in the Beijing Olympic 2008 Games in China has helped NBC to record ratings. Not wanting to wait 4 more years to ride on Michael Phelps’s wave again in the 2010…

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22 Things You Can Sample, Taste or Try Before You Buy (CLUSTER)22 Things You Can Sample, Taste or Try Before You Buy (CLUSTER)

The Try Before You Buy movement describes the concept of letting consumers test a product before purchasing them. This often involves giving away a small amount of the product or service for free, with…

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$1 a Day Car Rentals - CityFlitz in Toronto (VIDEO)$1 a Day Car Rentals - CityFlitz in Toronto (VIDEO)

CityFlitz is a Canadian company renting out cars for as low as $1 a day. With gas prices as high as they are right now (today consumers are paying up to 127.4 cents a litre in Toronto) this sounds like…

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McDonald's Painted Handvertising - Rock 'n' FriesMcDonald's Painted Handvertising - Rock 'n' Fries

McDonald’s is the latest to use body paint and hands in their advertising campaigns. The Rock ‘n’ Fries print ad is one of the most creative and playful examples of this artistic advertising approach that…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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