AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
November 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Karaoke in Theaters - Mamma Mia Releases Sing Along Version (VIDEO) Karaoke in Theaters - Mamma Mia Releases Sing Along Version (VIDEO)

Because everybody can sing better than Pierce Brosnan, Mamma Mia is re-releasing the ABBA inspired hit movie Mamma Mia with lyrics so fans can sing along.

Even going up against Dark Knight, the movie still filled box offices.

My theory is that women and some guys (me) went to Mamma Mia and then saw Dark Knight twice to get their testosterone levels…

[More]



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Remember LL Cool J? No? Let this Old Spice commercial refresh your memory.

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[More]









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Apple’s iPhone 3G ads have been pulled from the U.K. air because the iPhone doesn’t deliver the internet. The iPhone doesn’t use Flash and Java, so what you see on the iPhone internet is different than…

[More]



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LonelyGirl15, one of the biggest YouTube stars, is launching a spin-off starting September 20.

“LG15: The Resistance” will take the format of a more traditional TV program by releasing new segments on…

[More]



Microsoft Entertainment Hotels - Hotel Sax Chicago Has Guest Zunes, Xboxes (GALLERY)Microsoft Entertainment Hotels - Hotel Sax Chicago Has Guest Zunes, Xboxes (GALLERY)

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[More]



Censorship as Direction - Beate Uhse AdsCensorship as Direction - Beate Uhse Ads

We always complain about the overuse of sexuality and scantly clad women in advertising. But once in a while, an ad comes that reminds us it’s not what you’re using, it’s how you use and deploy it that…

[More]



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Surprisingly, Coca-Cola considers themselves in the “hydration…

[More]



Free Urban Propaganda - Obama-Inspired Free Urban Propaganda - Obama-Inspired "Obeyma" Stickers

OBEYMA is the tag of this powerful sticker inspired by the now world famous “OBEY” by urban artist Shephard Ferry.

The artist behind this idea is Felix Sockwell, an illustrator and designer from Maplewood,…

[More]



"Best Toilet" Awards - Nashville's Hermitage Hotel Wins 2008 Honor (GALLERY)

The Hermitage Hotel in Nashville, Tennessee has been selected as the Best Restroom for 2008 by the readers (what?) of BestRestroom.com.

Releasing the chocolate hostages in a hostile environment can be…

[More]



Beer for the Health Conscious - Jessica Simpson for Stampede Light Beer (GALLERY)Beer for the Health Conscious - Jessica Simpson for Stampede Light Beer (GALLERY)

Is there anything America’s Sweetheart, Jessica Simpson, can’t do?  She’s a singer, dancer, actress (some would say “wannabe actress"), Proactiv spokesperson, designer, entrepreneur, and she just recently…

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In a move that could make the cineplex the place to be again, a theater company in Canada, called Cineplex Odeon, is renting their big screens to gamers. In a move that makes perfect sense to get revenue…

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While a lot of people still don’t know it, Ralph Lauren is a fashion house that is really ahead of the curve, when it comes to integrating technology with fashion and shopping, as well as in the range…

[More]



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Fuel Miami LLC is installing 600 solar-powered bus shelters in Miami city. Each solar-powered ad panel will save over two tons of carbon emissions.

This eco-friendly ad movement within bus shelters started…

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Heartbeats as Soundtrack - Peugeot 207 Commercial (VIDEO)Heartbeats as Soundtrack - Peugeot 207 Commercial (VIDEO)

Ah, the French and their romance. This witty and creative new Peugeot 207 commercial by BETC Euro RSCG, Paris uses only heartbeats as the soundtrack to show how much a man loves his Peugeot 207 car.

The…

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Bollywood Harry Potter - Hari Puttar (GALLERY)Bollywood Harry Potter - Hari Puttar (GALLERY)

Hari Puttar is the Bollywood knock-off of the popular Harry Potter movie series, but it seems that the Indian Hari Puttar isn’t being so well received by Hollywood.

The Warner Bros. company is so upset,…

[More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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