AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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9. Vincent Salera (195)
10. Meghan Young (188)
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The clever concept created…

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The art, which is composed…

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As a result, the big players in gaming were summoned to rural Arkansas…

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The idea is simple yet extremely effective. A car…

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The Buenos Aires Zoo has come up with many brilliant and creative ad campaigns over the years to motivate people to visit the zoo and enjoy its population of amazing animals.

Here we present you with…

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Possessed Shopping Carts - MINI 'Demon Carts' Commercial (VIDEO)Possessed Shopping Carts - MINI 'Demon Carts' Commercial (VIDEO)

Mini has rolled out an action-packed commercial where possessed shopping carts attack and destroy cars in the parking lot of a supermarket.

The Demon Carts TV spot features demonic carts that protect…

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Toyota is a formidable name in the automobile manufacturing industry, entering in the top 5 most fuel efficient vehicles in the car (Prius - 1st) and truck (Tacoma - 2nd) categories.  Now Toyota makers…

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BackType is a website that lets people find, follow and share comments from across the web.

Comments play an important role in social media; there are millions of comments written online every single…

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This fictional league—and…

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Anti-Vegetarianism - Wendy's Meatatarians Unite Commercial (VIDEO)Anti-Vegetarianism - Wendy's Meatatarians Unite Commercial (VIDEO)

Wendy’s is taking on the health-food trend with a marketing campaign aimed at ‘meatatarians’—individuals who are, per the MeatatariansUnite website, “...meat lovers and eaters whose goal is to eat meat,…

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10 Outrageous Beer Flavors - From Pizza to Banana Bread (GALLERY)10 Outrageous Beer Flavors - From Pizza to Banana Bread (GALLERY)

Breweries and beer corporations in 2008 face an ever-changing landscape and must diversify their portfolios.  Luckily for consumers, this means sampling a great variety of new ales, lagers and lambics.…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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