AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
November 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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The Dark Knight Food Promotions - Burger King: Dark Whopper (VIDEO) The Dark Knight Food Promotions - Burger King: Dark Whopper (VIDEO)

The Dark Knight promotions keep going strong with a new collaboration with Burger King that follows the Domino’s Pizza promotion. While Domino’s offered The New Gotham City Pizza, Burger King has unveiled a special Dark Whopper. The TV commercial shows that people who eat this special dark whopper will display their “dark side”. How dark?… [More]



Top Models As Classic Movie Stars - Top Models As Classic Movie Stars - "The Women" in V Magazine (GALLERY)

To honor of the remake of the 1939 classic film, The Women, V magazine shot Jessica Stam, Guinevere Van Seenus, Lily Donaldson and Hilary Rhoda playing the catty roles. The original film stared Norma… [More]







Adult Fetuses - Organ Donation Ads for Red Cross China (GALLERY)Adult Fetuses - Organ Donation Ads for Red Cross China (GALLERY)

Ad agency JWT, Shanghai has done an excellent job with these creative Red Cross China ads that encourage people to become organ donors. Fully grown men and women are depicted as fetuses inside organs… [More]



Living Shoes - Grass Flip Flops for Krispy KremeLiving Shoes - Grass Flip Flops for Krispy Kreme

Summer has hit in the UK and to celebrate, Krispy Kreme has created the world's first (living) grass flip flops. Each green flip flop has over 5,000 blades of grass growing from its sole. If tended… [More]



Product Placement in News Casts - KVVU Newsers Love McDonald's Ice Coffee (VIDEO)Product Placement in News Casts - KVVU Newsers Love McDonald's Ice Coffee (VIDEO)

So the illustration exaggerates a little. KVVU Fox in Las Vegas didn’t substitute a McDonald’s Iced Coffee for one of their morning news anchors, but the station is getting paid by McDonald’s to have a…

[More]



Homophobic Advertising - Nike, That Ain't Right (GALLERY)Homophobic Advertising - Nike, That Ain't Right (GALLERY)

Nike has plastered some pretty homophobic ads all over Harlem in anticipation of the July 26 debut of the Nike Hyperdunk shoes. Oh Nike, why’d you have to go and do this? The print ad causing the most… [More]



Carnivorous Campaigns - Disturbing Barbeques Galore Ads (GALLERY)Carnivorous Campaigns - Disturbing Barbeques Galore Ads (GALLERY)

PETA, get a hold of this! According to these disgusting ads for Barbeques Galore, "What happens between the butcher and his meat is his business." Barbeques Galore is an Australian chain of retail stores… [More]



Racist Obama Magazine Covers - Vanity Fair Parodies New YorkerRacist Obama Magazine Covers - Vanity Fair Parodies New Yorker

Vanity Fair has parodied the now infamous August 2008 New Yorker magazine cover which depicted presidential hopeful, Barack Obama and his wife Michelle Obama under many racist and bigoted misconceptions.… [More]



Rock 'n' Roll Designer Clubs - Christian Audigier Nightclub in Las Vegas (GALLERY)Rock 'n' Roll Designer Clubs - Christian Audigier Nightclub in Las Vegas (GALLERY)

Christian Audigier's Treasure Island hotel makes him the latest fashion designer to open a club on the Las Vegas strip. Christian Audiger is the designer behind Von Dutch and Ed Hardy's vintage tattoo-inspired… [More]



Glittering Vodka Jackets - Absolut Masquerade (GALLERY)Glittering Vodka Jackets - Absolut Masquerade (GALLERY)

Your party’s glam factor is certain to be turned up a notch this holiday season with the latest Absolut vodka bottle, Absolut Masquerade. The Swedish premium vodka company has unveiled a new, gorgeous,… [More]



Branded Corn Fields - World’s Largest Corn Maze Promotes McDonald's CoffeeBranded Corn Fields - World’s Largest Corn Maze Promotes McDonald's Coffee

At 42.6-acres, this corn-maze may be the largest in the world, beating out the previous 40 acre record. Who is the record-breaker? Not sure who owns the Nebraskan cornfield, but the ad belongs to McDonald's.… [More]



Tattoo Bikinis - Ed Hardy Brightens Up Miami Swim Week (VIDEO)Tattoo Bikinis - Ed Hardy Brightens Up Miami Swim Week (VIDEO)

Ed Hardy knows design, and he knows how to make sexy swimwear. As the Mercedes Benz Swimwear event wound to a close in Miami, the American designer tattoo artist dazzled with fun and colorful designs.… [More]



Buying Movie Frames to Support Poor Producers - MyMillionDollarMovie.comBuying Movie Frames to Support Poor Producers - MyMillionDollarMovie.com

Mymilliondollarmovie.com is the creation of an entrepreneurial, aspiring movie producer who is hoping strangers on the web will help him make reach his goals. The story goes like this: Casey Walker wants… [More]



Can Celebs Boost Tourism? - Rihanna in Nigeria (VIDEO)Can Celebs Boost Tourism? - Rihanna in Nigeria (VIDEO)

Rihanna played a rockin' performance at the Africa Rising Festival for Nigeria Day in Abuja, Nigeria, as can be seen in the video. What's interesting about this Rihanna concert is the location. Nigeria… [More]



Staged Celebrity Cat Fights? - Omarosa on The Wendy Williams Show (VIDEO)Staged Celebrity Cat Fights? - Omarosa on The Wendy Williams Show (VIDEO)

Omarosa and Wendy Williams got into a ferocious cat fight on The Wendy Williams Show, generating a lot of media, but some are speculating it may have been a staged publicity stunt by Fox to boost ratings… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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