AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Radical Advertising - Provocative Exhibit About Advertising (Adbusters, Banksy, LaChapelle) (GALLERY) Radical Advertising - Provocative Exhibit About Advertising (Adbusters, Banksy, LaChapelle) (GALLERY)

Germany's Radical Advertising exhibition is a provoking show that has to be seen (online or live). The official press text describes, ”Both the exhibition and its provocative title show that the transition… [More]



Viral Spoof Creating Change - Unilever Reacts to 'Dove Onslaught(er)' (by Greeenpeace) (VIDEO)Viral Spoof Creating Change - Unilever Reacts to 'Dove Onslaught(er)' (by Greeenpeace) (VIDEO)

Long ago, Trend Hunter brought you the Dove Evolution ad, which features a normal women transformed into a billboard model. The commercial is striking because you can observe how much change takes place.… [More]







Advertising with Explosives - Billboard Self-Destructs for Deadline Couriers (VIDEO)Advertising with Explosives - Billboard Self-Destructs for Deadline Couriers (VIDEO)

Last year, a courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang. For that purpose, a promotional campaign was devised… [More]



Publicity Stunt Pricing - Dolce & Gabanna's $369,000 SunglassesPublicity Stunt Pricing - Dolce & Gabanna's $369,000 Sunglasses

I feel so dirty, I will wash my hands and keyboard after posting this publicity stunt. C’mon $369,000 for a pair of sunglasses from Dolce and Gabanna? The sunglasses are gold and probably have some… [More]



Marketing to Rockstars - PUMA Rockstar Hotel and the Much Music Video Awards (REVIEW) (GALLERY)Marketing to Rockstars - PUMA Rockstar Hotel and the Much Music Video Awards (REVIEW) (GALLERY)

This week, the Much Music Video awards swept Toronto, and Trend Hunter had a chance to rock it up at some of the star-studded festivities and promotional trends at the heavily sponsored pre/post party… [More]



Las Vegas Targets Gay Community - Paris Las Vegas: Gay Days & Nights (GALLERY)Las Vegas Targets Gay Community - Paris Las Vegas: Gay Days & Nights (GALLERY)

Las Vegas wants the gay community to know that, "Everything is sexier in Paris Las Vegas." In anticipation of the Las Vegas Gay Days & Nights special festivities, held July 3 - 6, Las Vegas has rolled… [More]



Top 30 Commercials and Advertising Videos in 2008 H1Top 30 Commercials and Advertising Videos in 2008 H1

With everything from punching employees to moonvertising, this list features top 30 commercials and videos in 2008, based on our traffic so far. Compared to the rest of our features during this Top… [More]



Soccer Players as Strippers - David Beckham for Emporio Armani Underwear (GALLERY)Soccer Players as Strippers - David Beckham for Emporio Armani Underwear (GALLERY)

One of the hottest viral stories today is that Armani has unveiled new Emporio Armani underwear ads featuring David Beckham in their autumn/winter 2009 campaign. The first glimpse of the new ads is a… [More]



Advertising in Scale - Hot Wheels Mini Models (GALLERY)Advertising in Scale - Hot Wheels Mini Models (GALLERY)

The new Hot Wheels print ad campaign depicts ‘finger paintings’ of tiny people posing along side of the latest Hot Wheels toy cars.  In the first image there is a buxom model lounging on a red Ferrari,… [More]



Deformed People as a TV Show? - Fox Promotes 'Fringe' With 12 Fingered Man (VIDEO)Deformed People as a TV Show? - Fox Promotes 'Fringe' With 12 Fingered Man (VIDEO)

Perhaps tasteless, perhaps intriguing, the Fox Broadcasting Company is hyping a new show coming that features the oddities and rarities of humankind. The show is called FRINGE and will feature the strange,… [More]



Wearing Only a Logo - Que Fashion Launches Without Clothes (GALLERY)Wearing Only a Logo - Que Fashion Launches Without Clothes (GALLERY)

I always find it curious that fashion brands would use naked models to promote their newest lines. Even in such ads, you would at least see the jeans or the underwear thrown in somewhere. However, you… [More]



Prank GPS Navigation - SAT-NAG Guides You With Familiar NaggingPrank GPS Navigation - SAT-NAG Guides You With Familiar Nagging

If you have a permanent GPS (a significant other) but miss the dulcet tones dinging you because your shortcut put you in a construction zone, then the SAT/NAG system is made for you. Remember: “...turn… [More]



Fake Websites - Pretty Women Lure You to Fake Sites, and Sixt Gets Your Attention (GALLERY)Fake Websites - Pretty Women Lure You to Fake Sites, and Sixt Gets Your Attention (GALLERY)

There's nothing that grabs the attention of men quite like the combination of hot cars and pretty women. And that is exactly what gets leveraged in this campaign for Sixt, a rental car company. We see… [More]



Personified Food in Asylum - Fun Heinz Baked Beans Ads (GALLERY)Personified Food in Asylum - Fun Heinz Baked Beans Ads (GALLERY)

I love this Heinz campaign which shows personified food items being held at an asylum. Why? Because they are not getting Heinz Baked Beans. The print ads show an out-of-control sausage strapped to the… [More]



Superhero Soccer Campaigns - Transformers and Ironman for Football and EURO 2008 (VIDEO)Superhero Soccer Campaigns - Transformers and Ironman for Football and EURO 2008 (VIDEO)

The Spanish TV channel Cuatro commissioned creative agency Kotoc to come up with a project for the design and creation of promotional pieces for the UEFA 2008 European Football Championship (EURO 2008).… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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