AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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World’s First Internet Balloon Race - Orange Pay As You Go Campaign (GALLERY) World’s First Internet Balloon Race - Orange Pay As You Go Campaign (GALLERY)

You may have been noticing small floating orange coloured creatures at the bottom of websites you are visiting lately. The little raccoon on a string finally peaked my interest to unearth out what he was… [More]



GPS That Predicts Your Behavior - Sense NetworksGPS That Predicts Your Behavior - Sense Networks

Macrosense by Sense Networks could substantially change the way you live your daily life. Imagine a GPS that didn't just tell you where you are or where your programmed destination is, but a GPS in your… [More]







Personalised Swedish Furniture Name Generator - BlogadillaPersonalised Swedish Furniture Name Generator - Blogadilla

Fans of Ikea will surely love this fun online name generator. The creators of the Blogadilla name generator say “This is the kind of stuff you dream up while waiting around in IKEA for 2 hours.” Just… [More]



Fake Websites 2 - Canadian Competition Bureau Mocks Up Anatomy of an Online Health ScamFake Websites 2 - Canadian Competition Bureau Mocks Up Anatomy of an Online Health Scam

The Canadian Competition Bureau has launched their Project False Hope initiative to educate online consumers and to combat cancer cure frauds. “The fight against cancer is hard enough, don’t let fraud… [More]



Virtual Mixed Media Scrapbooks - Glogster (GALLERY)Virtual Mixed Media Scrapbooks - Glogster (GALLERY)

Sure you blog, but do you Glog? It's like collages 2.0, like an amalgamation of social network-like photo sharing and blogging with more traditional scrapbooking. Essentially, Glogster is a place you can… [More]



Bus Top Billboards - Ads for High Rise EyesBus Top Billboards - Ads for High Rise Eyes

Marketers aren't willing to waste any potential ad space these days. We've covered the advantages of mobile billboards before, but this bus, which I saw from the 15th floor of Toronto high-rise, not only… [More]



Milk Packaging Design Contests - Future Milk (GALLERY)Milk Packaging Design Contests - Future Milk (GALLERY)

What will milk containers look like in the future? Let your mind run wild on this, then consider entering the Future Milk contest. The competition, being put on by Cravendale & YCN, asks people to contribute… [More]



Shoe Addiction - Showering & Swimming with Bocage (GALLERY)Shoe Addiction - Showering & Swimming with Bocage (GALLERY)

We all know that women love fancy shoes. But when these shoes are Bocage, women love them so much that they keep them on even while taking a shower or swimming. That is what these new ads for French shoe… [More]



Racist Political Pins - Republican Pin Crosses The LineRacist Political Pins - Republican Pin Crosses The Line

Less than a week after the controversial TheSockObama drama, we have another racist item on our hands. It took a while for the cuddly sock monkey before it was deemed racist and the makers decided to… [More]



Interactive Fiberoptic Cloud Sculpture - MIT Mobile Experience Lab (VIDEO)Interactive Fiberoptic Cloud Sculpture - MIT Mobile Experience Lab (VIDEO)

This amazing interactive cloud sculpture consists of 15,371 individual fibers or 65 km of fiber optics. It is the creation of the MIT Mobile Experience Lab - “an organic sculptural landmark that responds… [More]



Top 30 Marketing Posts, Stunts and Ads in 2008 (HOLY CRAP)Top 30 Marketing Posts, Stunts and Ads in 2008 (HOLY CRAP)

Disney fairytales, bathroom blood dispensers, the pope and mystery flavored potato chips? OH MY! Shockvertising, publicity stunts and the pope just scratch the surface of this awesome list of the 30… [More]



Naughty Surrealism With a Message - AIDS 'Explore But Protect Yourself' Wins Bronze at CannesNaughty Surrealism With a Message - AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes

These two AIDS prevention ads won a bronze medal at the Cannes International Ad Festival. The ads are very explicit with tongues and male privates foremost in the ads. Some may term this shockvertising,… [More]



Control a Real Submarine Over the Internet - Fosters 'Ride the Scuba'Control a Real Submarine Over the Internet - Fosters 'Ride the Scuba'

To promote a new product called Foster's Scuba, Foster's has launched a new campaign where internet viewers can control an actual submarine over the internet. Visitors to the website can also watch all… [More]



Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO)Petty Celebrity Theft (as Advertising) - David Beckham Pulls a Britney? (VIDEO)

Remember when Britney used to take lighters from convenience stores without paying for them? Obviously, she has inspired the director of this new Sharpie marker commercial to show David Beckham stealing… [More]



Banning Food Photography - NYC Chef Bans Food Photography, Bloggers RebellBanning Food Photography - NYC Chef Bans Food Photography, Bloggers Rebell

The restaurant that started the food porn trend in New York City has now taken the next logical step and is banning photography of the food. But the omnipotent blogging community is flooding the market… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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