AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Gay Pride SF PR Stunts - Diesel's "Fresh & Bright" Float (GALLERY) Gay Pride SF PR Stunts - Diesel's

Diesel, the Italian fashion house that's always on the cutting edge, made quite the appearance at the San Francisco Pride celebration last week. They even had their very own float in the San Francisco… [More]



$5 Million Commercials - Gisele & Stallone for VW (VIDEO)$5 Million Commercials - Gisele & Stallone for VW (VIDEO)

Brazilian beauty Gisele Bündchen stars along Sylvester Stallonein in a new Volkswagen commercial. The action packed commercial reportedly cost a cool $5 million! The commercial promotes the Volkswagen… [More]







Fake Movie Energy Drinks Become Real - Booty Sweat from Tropical Thunder (VIDEO)Fake Movie Energy Drinks Become Real - Booty Sweat from Tropical Thunder (VIDEO)

In Ben Stiller's latest movie, Tropical Thunder, the characters guzzle down Booty Sweat, an energy drink that was fictional when the movie was shot. I say 'was' because now Paramount Pictures wants to… [More]



MySpace Inspired Fashion Ads - Diesel Intimates Campaign (GALLERY)MySpace Inspired Fashion Ads - Diesel Intimates Campaign (GALLERY)

My favorite brand, Diesel, has unveiled a collection of MySpace-inspired fashion ads for their Diesel Intimates line. The fashion photographs of the line of underwear and intimate sleepwear items are shot… [More]



Awesome Outdoor Ads - 9 Not So Boring Billboards (GALLERY)Awesome Outdoor Ads - 9 Not So Boring Billboards (GALLERY)

This selection of outdoor billboards demonstrates that great creativity can flow from the highway of small town to the blogosphere, where it can generate millions of additional views, thus leading to incredible… [More]



The Return of Romance - Burberry's Melancholy Fall 08-09 Campaign (GALLERY)The Return of Romance - Burberry's Melancholy Fall 08-09 Campaign (GALLERY)

Burberry brings romance back with a 'melancholy' campaign for its Fall 2008-9 collection. The subdued black and white ads star actor Sam Riley and model Rosie Huntington-Whiteley. Fashion photographer… [More]



Scandalously Provocative Soda Campaigns - Coca Cola Burn Ads (VIDEO)Scandalously Provocative Soda Campaigns - Coca Cola Burn Ads (VIDEO)

Coca Cola is getting sexy in its ad campaigns. Following the raunchy Coke Zero commercial, we bring you a visually enticing campaign for Coca-Cola's Burn energy drink. Lets start with the video commercial… [More]



Wine Cellars On Wheels - Chateaux Mini (GALLERY)Wine Cellars On Wheels - Chateaux Mini (GALLERY)

The Italian company Aznom is tricking out 12 Mini Clubman S cars in a project called Chateau Mini. Each one is a mobile wine cellar that can hold six bottles of wine and six wine glasses. The customized… [More]



Breaking Glass in Case of Adventure - Nissan Armada Ads (VIDEO)Breaking Glass in Case of Adventure - Nissan Armada Ads (VIDEO)

Nissan has released this incredibly enticing ad captioned, "Break Glass in Case of Adventure." The print ad, created by The True Agency, is for "the new full-size Nissan Armada." The video shows an Armada… [More]



Top 42 Outrageous Fashion Shows (SUPER GALLERY)Top 42 Outrageous Fashion Shows (SUPER GALLERY)

As an editor of Trend Hunter, I've made a lot of wild discoveries. In the fashion field, in particular, it's amused me to see the different ways in which designers stage their creativity on the runways.… [More]



Get Paid to Use Twitter - Linkbee Puts Ads in Your TweetsGet Paid to Use Twitter - Linkbee Puts Ads in Your Tweets

It you tweet a lot and have a lot of followers, Linkbee.com is launching beta that will put adds along with a URL chopper. It works just like TinyURL, but when you post any link, it will attach a banner… [More]



Musicless Coffee - Starbucks Kills The Music, Drops CD SalesMusicless Coffee - Starbucks Kills The Music, Drops CD Sales

Starbucks wants to give you more than just a buzz when they introduced music sales. However, the buzz on CD sales was more like a irritating hum. The NY Times reports that Starbucks was selling just… [More]



Shoppers as Vultures - 2 Harvey Nichols Sale Campaigns (GALLERY)Shoppers as Vultures - 2 Harvey Nichols Sale Campaigns (GALLERY)

Just like his collections, Harvey Nichols' ad campaigns are always creative and visually appealing. After featuring his "Fashion Statement" ad campaign a while back, we bring you two of his recent sales… [More]



Legally Downloading Movies Before They're On DVD - Sony Movie Distribution ModelLegally Downloading Movies Before They're On DVD - Sony Movie Distribution Model

Will Smith's new movie, Hancock, will be available for download before it hits iTunes or DVD. Since Sony owns the studio that made the movie, they decided that people who download movies would like to… [More]



Designer PSAs - Karl Lagerfeld Road Safety CampaignDesigner PSAs - Karl Lagerfeld Road Safety Campaign

Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It's a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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