AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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October 2008
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Group Therapy Parodies - Apple Ad: PCs Living with Vista (VIDEO) Group Therapy Parodies - Apple Ad: PCs Living with Vista (VIDEO)

"Hi, I'm a PC and I am living with Vista!" That is the latest twist and (below the belt) hit Apple takes at Microsoft's expense in their well-known "Hello, I'm a Mac. Hello, I'm a PC" series. The spot likens using the wildly ill-received and underwhelming Vista operating system to living with a disease or bad habit that you need to get over. The video… [More]



Hot Rods for Kids - Matchbox Ads (GALLERY)Hot Rods for Kids - Matchbox Ads (GALLERY)

I love commercials inspired by the fantasies of children! This clever Matchbox campaign looks like photo stills from class movies, only instead of handsome men and stunning women in the vintage cars, it's… [More]







Historical Art on Currency - Gazeta Mercantil Ads (GALLERY)Historical Art on Currency - Gazeta Mercantil Ads (GALLERY)

Take a look at this new advertising campaign from Brazilian business newspaper, Gazeta Mercantil. These print ads are sure to cause controversy, as they show the Dollar, Euro and Yen displaying important… [More]



Bikini Model Statues - Blush: Stop Nudism (GALLERY)Bikini Model Statues - Blush: Stop Nudism (GALLERY)

What a smart and cost-effective idea to use popular statues to model your latest fashion line. At least you know they'd show up on time! That's exactly what Blush swimwear "Stop Nudism" campaign did.… [More]



Giant Gum Bubbles - Big Babol Ads (GALLERY)Giant Gum Bubbles - Big Babol Ads (GALLERY)

I must have invested hours as a kid trying to blow big, pink bubbles with my chewing gum. I could blow small ones, and every once in a while I managed a big one, but it never lasted long enough to be captured… [More]



Eco Heroes - WWF: Be The Hero Campaign (GALLERY)Eco Heroes - WWF: Be The Hero Campaign (GALLERY)

Rather than shock and disturb you with violent or crude images this fun WWF Be The Hero campaign shows you that you can be the hero and save the planet by adjusting your lifestyle with small acts or awareness.… [More]



Desensitized Hunting Dogs - Otrivin Nasal Spray Ads (GALLERY)Desensitized Hunting Dogs - Otrivin Nasal Spray Ads (GALLERY)

I love these Otrivin nasal spray ads which cleverly depict the frustrations associated with blocked noses due to allergies. The ads show four hunting dogs unable to use their generally keen sense of smell… [More]



Frying Eggs on Your Six Pack - Mike’s Hard Lemonade Commercial is so Hot (VIDEO)Frying Eggs on Your Six Pack - Mike’s Hard Lemonade Commercial is so Hot (VIDEO)

Just in time for summer, Mike’s Hard Lemonade released this TV spot in which a bronzed, sculpted man tans himself on a lounger. His body is transformed into a griddle as he fries an egg on his own six… [More]



Image Manipulation to Evoke Compassion - Parkinson Awareness Campaign (GALLERY)Image Manipulation to Evoke Compassion - Parkinson Awareness Campaign (GALLERY)

These ads for Parkinson awareness were created by TAXI 2, Toronto and are exceptional at delivering a visual message of what living with Parkinson disease is like. The ads, created for the Parkinson… [More]



Graphic Anti-Smoking Ads - 'Til Death Do Us PartGraphic Anti-Smoking Ads - 'Til Death Do Us Part

This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part. One HDR-style image features a female sitting in… [More]



Masking Censorship - World Press Freedom AdsMasking Censorship - World Press Freedom Ads

Censorship is one of the things I hate most, and the most dangerous kind of censorship is the sly and subtle kind that creeps in without making a fuss or grand entrance. It’s the little measures and… [More]



Crude Imagery for Awareness - Blood of Earth on Your Mouth (GALLERY)Crude Imagery for Awareness - Blood of Earth on Your Mouth (GALLERY)

Going for a variation of “having the blood of someone on your hand,” this new campaign for Brita water filtration pitchers and Nalgene refillable bottles warns us that we are murdering our planet and… [More]



Guerrilla Fairytale Campaigns - Rapunzel for Pantene (GALLERY)Guerrilla Fairytale Campaigns - Rapunzel for Pantene (GALLERY)

A fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada. The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with… [More]



Breath Name Tags - SMINT: Hello, My Name is... (GALLERY)Breath Name Tags - SMINT: Hello, My Name is... (GALLERY)

How about approaching someone cute you'd like to get closer to and introducing yourself with, "Hello, my name is Onion"? I would say, you would be one lonely person. That is the witty approach of this… [More]



Advertising With Fairytales - Puss in Boots for SaniterpenAdvertising With Fairytales - Puss in Boots for Saniterpen

The fascination with fairytales continues, as ad agencies continue to come back to well-known classic characters. This add, featuring Puss in Boots, is for Saniterpen, a pet odor remover. It features… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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