AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Luxuy Car Cologne - The Essence by Porsche Design Luxuy Car Cologne - The Essence by Porsche Design

This is an example of what a well-established name can do for a company. The Porsche Design Group has given us a multitude of non-car products including fashion accessories, yachts, kitchens, cell phones, snow sleds, footwear, and more. You can now add a men’s fragrance line to the list, The Essence by Porsche Design. "The scent could generate… [More]



Fake Illegal Immigration Ads - Swing Vote (VIDEO)Fake Illegal Immigration Ads - Swing Vote (VIDEO)

The tension of the current US presidential elections in being lifted in the form of Swing Vote, a light-hearted comedy by Touchstone Pictures. The indie election comedy starring Kevin Costner doesn't… [More]









Viral Shoevertising - Fila Vintage White Line (VIDEO)Viral Shoevertising - Fila Vintage White Line (VIDEO)

Two British cult actors have taken Paris Hilton's place as the faces of Fila. The sportswear company has launched an online video which, after being online just 8.5 weeks, has had close to 10,000 views.… [More]



Daredevil Soccer Stunts - Cesc Fàbregas for Nike T90 (VIDEO)Daredevil Soccer Stunts - Cesc Fàbregas for Nike T90 (VIDEO)

This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant… [More]



Bathroom Blood Dispensers - Clue Guerrilla CampaignBathroom Blood Dispensers - Clue Guerrilla Campaign

Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it's red, must smell like strawberries... You… [More]



Light-Hearted Bluffs - Live Poker Campaign (GALLERY)Light-Hearted Bluffs - Live Poker Campaign (GALLERY)

This Live Poker campaign has got to be the funniest ad I have seen for a long while. With a tag line of, "Become the king of bluff", the print ads show you three scenarios with a guy pulling off a the… [More]



Eating Broken Glass - Mebucaine: When Swallowing Hurts (GALLERY)Eating Broken Glass - Mebucaine: When Swallowing Hurts (GALLERY)

Following their freaky looking misplaced body parts campaign, Mebucaine goes for different approach with this broken glass food campaign. Developed by Saatchi & Saatchi Brussels, the print ads show various… [More]



Celebrity Wedding Photographers - Ashton Kutcher Nikon Ads (VIDEO)Celebrity Wedding Photographers - Ashton Kutcher Nikon Ads (VIDEO)

A while back Trend Hunter told you about Nikon’s new campaign starring comedy actor Ashton Kutcher. The campaign has been very successful in reaching out to geeks, the celebrity-obsessed and the cool… [More]



Stomachs As Appliances 2 - Enzym Lefax AdsStomachs As Appliances 2 - Enzym Lefax Ads

Trend Hunter previously featured a witty Pepto-Bismol guerrilla campaign that turned Laundromats washing machines into stomachs. Here we bring you a print ad campaign that uses the opposite approach, transforming… [More]



Dog Dentures - Flatazor Senior Diet AdDog Dentures - Flatazor Senior Diet Ad

This poor old guy is still going strong, apparently thanks to his healthy ‘Flatazor Prestige Senior’ diet, but unfortunately he just wasn’t able to keep his dentures in while playing Frisbee. The… [More]



10 Optical Illusions in 2 Minutes - Samsung Soul Commercial (VIDEO)10 Optical Illusions in 2 Minutes - Samsung Soul Commercial (VIDEO)

This is Samsung's latest commercial created to promote the Samsung Soul phone, titled "10 Optical Illusions in 2 Minutes". Despite its title, there are no digital imaging tricks used. Each is performed… [More]



Guerrilla Musical Theater 2 - Flash Mob for Lastminute.com (VIDEO)Guerrilla Musical Theater 2 - Flash Mob for Lastminute.com (VIDEO)

This is a guerrilla ad by a group of actors who surprised and shocked people waiting at Stansted Airport in London with an impromptu musical performance, a la Improv Everywhere. It's always fun to see… [More]



Hitting With Words - Domestic Violence: Verbal Abuse (GALLERY)Hitting With Words - Domestic Violence: Verbal Abuse (GALLERY)

This powerful PSA campaign from Singapore successfuly illustrates how verbal abuse can be just as horrific as physical violence. This is an important issue to raise awareness of, as many people do not… [More]



Meta Social Travel Reviews - UpTake.comMeta Social Travel Reviews - UpTake.com

User-generated rating, reviews and testimonials have become essential for the modern traveler. Social travel networks let you check out hotel reviews before booking. After looking at the review, you either… [More]



Celebrity-Designed Products - Japanese Crave Designs by Famous (GALLERY)Celebrity-Designed Products - Japanese Crave Designs by Famous (GALLERY)

There is a growing fad in Japan to have your MP3 player, cell phone or any other personal technology, designed by your favorite celebrity. A number of pop singers, actors and other famous people have signed… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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