AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Pinocchio Politicians & Roller-Coaster Taxis - Viral Absolut World Ads (GALLERY) Pinocchio Politicians & Roller-Coaster Taxis - Viral Absolut World Ads (GALLERY)

Absolut Vodka has been milking the success of their Absolut World campaign to the max, and I don’t blame them, as it is not easy to create something this viral. We have seen numerous print ads, billboards and guerrilla campaigns in the prolific campaign; from the controversial map relocation of California to be part of Mexico, to men becoming pregnant… [More]



Naughty Personified Plants - Vanity Fair's Viagra Shoot (GALLERY)Naughty Personified Plants - Vanity Fair's Viagra Shoot (GALLERY)

Photographer Andreas Achmann recently did a Viagra shoot for Vanity Fair's No. 17/2008 issue entitled "Wie Steht's Denn?" which in German translates to "How are things standing now?", used similarly to… [More]







Personified Car Parts - Chevrolet Repairshop Ads (GALLERY)Personified Car Parts - Chevrolet Repairshop Ads (GALLERY)

This totally fun Chevrolet Colombia campaign promotes their repair shops with cartoonish, mischievous ads encouraging you to take care of your car and maintain its parts. My favorite is a poor cat shrieking… [More]



Battered Pinup Girls - Memphis Roller Derby Calendar 2008 (GALLERY)Battered Pinup Girls - Memphis Roller Derby Calendar 2008 (GALLERY)

Who says beauty can’t be rough? As a newcomer sport in town, the Memphis Roller Derby approached Archer/Malmo ad agency to come up with creative ways to raise their profile and promote their teams. The… [More]



Transformer Athletes - Rafael Nadal vs. Alien for Kia (VIDEO)Transformer Athletes - Rafael Nadal vs. Alien for Kia (VIDEO)

Last year, Kia Motors signed tennis superstar Rafael Nadal to be the company’s celebrity spokesperson in Europe. Titled “Nadal vs. Alien”, the web-only video is part of Kia’s new marketing campaign.… [More]



Extreme Digital Reflections - Canon Optical Image Stabilizer Ads (GALLERY)Extreme Digital Reflections - Canon Optical Image Stabilizer Ads (GALLERY)

These print ads for Canon Optical Image Stabilizers simulate extreme digital photography... or at least I hope they're simulated. It features reflections in the eyes of dangerous wild animals to illustrate… [More]



Creative Contextual Drains - Matrix by Honfay Lui (GALLERY)Creative Contextual Drains - Matrix by Honfay Lui (GALLERY)

To think of drainage systems as anything but cesspools of waste is really difficult for me and I suspect for lots of other people as well. Honfay Lui is trying to change that way of thinking, and to that… [More]



Harrassvertising - Coke Bots Attack When You Buy Other Brands (GALLERY)Harrassvertising - Coke Bots Attack When You Buy Other Brands (GALLERY)

Just spotted: a Coke vending machine walking around outside Shibuya Station in Tokyo. Coca-Cola has sent oversized robot vending machines around Tokyo to pinch the heads of people who prefer a different… [More]



Razor Sharp Nails - Nivea Calcium Power AdRazor Sharp Nails - Nivea Calcium Power Ad

Ladies, how healthy are your nails? Are they strong enough to slice through the top of an aluminum can? No? You're obviously not painting your nails with Nivea Calcium Power polish. The fantastic ad… [More]



Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY)Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY)

What a horrible concept to promote a job search site! The ad communicates that seeking a new job by joining Jobzonen.dk is a good way to leave a disatisfying job, which is OK. However, depicting the unhappy… [More]



Unmasking Celebrities - Shakira, Hilton & Jolie Without Plastic Surgery (GALLERY)Unmasking Celebrities - Shakira, Hilton & Jolie Without Plastic Surgery (GALLERY)

The Xiomara Coronado Beauty Center wants you to know that 'Nobody is younger than you,' as long as you get plastic surgery. To illustrate that, they created these images of what they think famous celebrities… [More]



Gold Guerrilla Street Art - The Midas Project in Barcelona (GALLERY)Gold Guerrilla Street Art - The Midas Project in Barcelona (GALLERY)

Have you ever heard of King Midas? To make a long story short, he was a pretty greedy king who wished that whatever he touched would turn to gold. As a result, he ended up starving to death because all… [More]



Interactive Bubble Wrap Ads - Shiatsu Massage Poster (GALLERY)Interactive Bubble Wrap Ads - Shiatsu Massage Poster (GALLERY)

I love interactive campaigns that involve the target audience in their mechanism and delivery. This Kofukan Shiatsu massage campaign is a great example of simple yet creative hands-on advertising that… [More]



Evolution Parodies - Braun Brings Out The Human in Men (GALLERY)Evolution Parodies - Braun Brings Out The Human in Men (GALLERY)

Oh Braun, you had to go and parody the hot issue of evolution to sell your shaving machines, didn't you? Well, as we have learned from numerous campaigns, a controversial ad is a good ad, no matter how… [More]



Viral Supercar Ads - Lamborghini Gallardo LP 560-4 Promo (VIDEO)Viral Supercar Ads - Lamborghini Gallardo LP 560-4 Promo (VIDEO)

Who doesn't want one? Lamborghini created a video which is climbing the viral charts like wild fire to entice people with dollops of cash to buy the Gallardo LP 560-4. It's about time they released a video… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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