AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Sweat Protests - Rexona Rebels Against Body Odor (GALLERY) Sweat Protests - Rexona Rebels Against Body Odor (GALLERY)

What better way to sell deodorants than to use posters in the style of political propaganda and social change? With captions like "Join arms to build a world free of body odor," it's time for the revolution! The copywriter Bich Ngoc Nguyen must have had a field day coming up with copy captions like, "Using Rexona preserves the purity of the environment",… [More]



Chicken Dancing Cheerleaders - Carl’s Jr Jalapeño Chicken Sandwich Ads (VIDEO)Chicken Dancing Cheerleaders - Carl’s Jr Jalapeño Chicken Sandwich Ads (VIDEO)

If you’ve seen any Carl’s Jr commercials, thoughts of Paris Hilton and naughty school teachers probably come to mind. Building on the racier imagery, Carl’s Jr has launched another hot campaign to… [More]







Polo Back in NYC After 70 Years - Veuve Clicquot Manhattan Polo Classic (VIDEO)Polo Back in NYC After 70 Years - Veuve Clicquot Manhattan Polo Classic (VIDEO)

New York city hasn't seen a polo match in decades -- over 70 years -- but that's about to change as the Veuve Clicquot Manhattan Polo Classic is set to take place May 31. Asprey's house team will challenge… [More]



Drinking Campaigns - A Night to Remember or Forget ? (GALLERY)Drinking Campaigns - A Night to Remember or Forget ? (GALLERY)

This responsible drinking campaign by Abbott Mead Vickers BBDO, London for Diageo reminds you there is a point that turns a fun night of drinking into a regrettable one you'd rather forget. Drinking too… [More]



Video Game Handcuffs - Sony PSP AdVideo Game Handcuffs - Sony PSP Ad

This is one of those ads that is so original, witty and funny, that it left a wide grin on my face. The Sony PSP ‘Lamp Post’ ad shows a typical action scenario, a police car parked to the side with… [More]



Grand Canyon Climbing Robots - Panasonic Evolta PR StuntGrand Canyon Climbing Robots - Panasonic Evolta PR Stunt

On May 24 Panasonic performed a robotic publicity stunt to promote Evolta. Specifically the stunt was to demonstrate the endurance of the AA alkaline dry-cell batteries. The stunt had a 17-centimeter… [More]



Escalator Legs - Venus Razor Guerrilla AdsEscalator Legs - Venus Razor Guerrilla Ads

In order to show that Venus gives you “seriously smooth legs,” BBDO Philippines came up with this guerrilla campaign that turned an escalator at Dhoby Ghaut, one of the busiest stations in Singapore… [More]



Everything on Wheels - Toyota Drunk Driving Ads (GALLERY)Everything on Wheels - Toyota Drunk Driving Ads (GALLERY)

A new drunk driving campaign by Saatchi & Saatchi Malaysia for Toyota Motor Corporation alerts you that, 'If you are going to drink, please do not drive.' How would you know when you are drunk? Well, if… [More]



Riverdancing Chimpanzees - Arby's Commercial (VIDEO)Riverdancing Chimpanzees - Arby's Commercial (VIDEO)

Arby's was successful in putting their latest campaign in motion, as seen by the tremendous traffic their Riverdancing Chimpanzees have received. The video consists of a remixed video of the chimps performing… [More]



Dual Cover Duels - Carrie or Charlotte? for Marie Claire (GALLERY)Dual Cover Duels - Carrie or Charlotte? for Marie Claire (GALLERY)

Sex and the City stars Sarah Jessica Parker and Kristin Davis will star in a double cover face-off on the upcoming issue of Marie Claire UK. At least that's how the magazine is promoting the special issue,… [More]



Extreme AdverStunts - Kobe Jumps over Snakes for Nike (VIDEO)Extreme AdverStunts - Kobe Jumps over Snakes for Nike (VIDEO)

Recently, TrendHunter.com published an article that featured Los Angeles Lakers superstar shooting guard Kobe Bryant jumping over a moving Aston Martin. Now, Kobe, accompanied by Wee-Man, Party Boy and… [More]



Punching Employees - Slow Motion Abuse as a PR Stunt (VIDEO)Punching Employees - Slow Motion Abuse as a PR Stunt (VIDEO)

A production company named Action Figure filmed its employees being punched in the face in slow motion to the rhythm of Robyn’s Be Mine song. “The disturbing thing is that no one questioned it when… [More]



Reviving Dead Animals With Music - Reviving Dead Animals With Music - "Music Is Life" Zune Ad (VIDEO)

Speculative ads are becoming an increasingly popular means for artists and creative directors to enhance their personal portfolio and showcase their creative skills. It is a proactive way for lesser known… [More]



Guerrilla Bathroom Campaigns - Strong Beer Pee Flows Crack Urinals (GALLERY)Guerrilla Bathroom Campaigns - Strong Beer Pee Flows Crack Urinals (GALLERY)

Several ad agencies have recently been actively tapping into the unusual medium of public bathrooms to catch people off-guard and leave strong impressions of their brands. Take for example this Eisenbahn… [More]



Leather Magazine Covers - Chevrolet Soho Campaign (GALLERY)Leather Magazine Covers - Chevrolet Soho Campaign (GALLERY)

As an unconventional promotion in early 2008, Soho, Colombia's sexiest magazine was dressed in leather by Chevrolet and ad agency Sancho BBDO who came up with the idea to dress the magazine in luxurious… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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