AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Celebrity Appliance Promotion - Kelly Ripa for Electrolux (VIDEO) Celebrity Appliance Promotion - Kelly Ripa for Electrolux (VIDEO)

Europe has long been recognized for gorgeous home appliances, with brands like Electrolux who have had a European presence for over 70 years. Finally, as of April 2008, Canadians can bring the chic look of Electrolux, for which Kelly Ripa is the spokesperson, into their own homes and restaurants too. "In teaming up with Kelly Ripa, Electrolux has… [More]



Share Burgers - BK Six Pack + Sexist Commercial (VIDEO)Share Burgers - BK Six Pack + Sexist Commercial (VIDEO)

Burger King launched the first ever burger made for sharing, a food equivalent to the much loved six pack of beer. The BK Burger 6 Pack is comprised of one big Aberdeen Angus burger inside six rolls which… [More]







Book Spoiler Auctions - Harry Potter Prequil for CharityBook Spoiler Auctions - Harry Potter Prequil for Charity

Harry Potter fans are desperate to find out more about the prequel, the latest piece by J.K. Rowling which reveals the life of Harry and his troup in their pre-Hogwarts days, and the events that led up… [More]



Fake Vandalism - Vegemite Guerrilla Ads (GALLERY)Fake Vandalism - Vegemite Guerrilla Ads (GALLERY)

I hate Vegemite, but I do love their new guerrilla campaign. The ads feature fake vandalism with cricket balls appearing to be smashed through car windows and bus station ads, with the tag line, "Looks… [More]



Magazine Staff as Fashion Models - US Vogue: Office ChicMagazine Staff as Fashion Models - US Vogue: Office Chic

Building on the recent fascination with the inner workings of fashion magazines and the stylish people who put them together comes a much-anticipated photo spread in US Vogue that will feature the staff… [More]



Gaze Assessment - Philips Windows Know Where You LookGaze Assessment - Philips Windows Know Where You Look

Philips, the electronics company, has invented and patented a way to track the gazes of window shoppers. The tracker can determine what item is being looked at, then larger pictures, slideshows, or more… [More]



Mega Hoaxes - Biggest Drawing is a FakeMega Hoaxes - Biggest Drawing is a Fake

The Swedish artist Erik Nordenenkar who recently claimed (with video and receipts evidence on his site) to have created the "biggest drawing in the world" by sending a GPS-equipped plastic briefcase on… [More]



Moral Lessons From Animals - Madrid Zoo: How to Be People (GALLERY)Moral Lessons From Animals - Madrid Zoo: How to Be People (GALLERY)

This new ad campaign for the Madrid Zoo shows us what humans can learn from the animal kingdom. The print ads, which were created by Sra Rushmore United ad agency, Madrid, show a side-by-side portrayal… [More]



Deceptive Car Framing - Volkswagen Ads (GALLERY)Deceptive Car Framing - Volkswagen Ads (GALLERY)

In celebration of Volkswagen being the official car of the San Sebastian Film Festival, DDB Barcelona created a collection of print ads inspired by the movie-making process of framing to show you how riding… [More]



Dandruff Trails - Schwarzkopf Anti-Dandruff Shampoo Ads (GALLERY)Dandruff Trails - Schwarzkopf Anti-Dandruff Shampoo Ads (GALLERY)

This new print ad campaign by DDB Duesseldorf for Schwarzkopf Anti-Dandruff-Shampoo uses funny scenarios and comic illustrations to show that having dandruff may ruin your fun, or even get physically assaulted.… [More]



Controversial Celebrity Photographers - Terry's Room on Belvedere (GALLERY)Controversial Celebrity Photographers - Terry's Room on Belvedere (GALLERY)

Terry Richardson, who worked with Belvedere on their controversial Luxury Reborn campaign, has now launched a section called “Terry’s Room” on the Belvedere website. Heavy on f-bombs, Terry talks… [More]



Banned Celebrity Ads - Eva Mendes fir CK Secret ObsessionBanned Celebrity Ads - Eva Mendes fir CK Secret Obsession

The new Calvin Klein Secret Obsession perfume commercial featuring Eva Mendes has been banned by Stateside TV networks for being too racy. The commercial was shot by Steven Meisel. Catherine Walsh, senior… [More]



Visuals of Things Getting Better With Time - A Bela Sintra: Hitler, Peacocks (GALLERY)Visuals of Things Getting Better With Time - A Bela Sintra: Hitler, Peacocks (GALLERY)

To illustrate that "Some things get better with time", wine brand A Bela Sintra released this campaign that compares things over a longer period of time. The print ads consist of two light hearted prints… [More]



Glow in The Dark Ads - Child Abuse Ads Show Hidden Images (GALLERY)Glow in The Dark Ads - Child Abuse Ads Show Hidden Images (GALLERY)

Such a powerful ambient campaign that catches you off-guard. These Children and Adolescents Reference Center ads are printed in fluorescent ink as to appear normal with a child playing or innocently laying… [More]



Hosting Your Own Funeral - Lululemon Founder Travels in CoffinHosting Your Own Funeral - Lululemon Founder Travels in Coffin

Lululemon founder Chip Wilson will join with the city of Vancouver to celebrate the fact he is not dead yet by hosting his own funeral party, the Chip's Not Dead Yet Memorial Mile. The head of the innovative… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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