AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2008
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Animated Art as a PSA - 'Burma Viral' for Myanmar (VIDEO) Animated Art as a PSA - 'Burma Viral' for Myanmar (VIDEO)

I have never seen a more moving animation than this PSA entitled “Burma Viral,” from the beautiful imagery and soul-touching music to the potent message. The 90 second clip was created by Shilo for MTV and Ogilvy to bring awareness to Burma, or Myanmar. The animated public service announcement features contrasting footage of planes bombing the… [More]



Creative Open Church Promotion - Black, Female & Hip Jesus (GALLERY)Creative Open Church Promotion - Black, Female & Hip Jesus (GALLERY)

The Evangelical Lutheran Church of Finland promotes their diverse and open nature with a message of “Room for faith you consider yours” in a campaign that depicts Jesus as a female and a black man.… [More]







Wind-Up Promotional Toys - McDonald’s Cranks it Up for Coffee (GALLERY)Wind-Up Promotional Toys - McDonald’s Cranks it Up for Coffee (GALLERY)

Be warned Starbucks, McDonald’s is making a very strong push to promote its coffee. Following the unusual Sort Your Head outdoors campaign, Alma DDB has created a fun print ad campaign promoting McDonald’s… [More]



Famous Apples to Promote Cereal - Eve & Snow White for KellogsFamous Apples to Promote Cereal - Eve & Snow White for Kellogs

To advertise the use of "more fruit than before" in Kellog's All-Bran Fruit'n Fibre cereal, JWT advertising agency brought in non-other than Snow White from the beloved children's fairy tale and our mother,… [More]



Sumo Car Wash - Subaru Forester TV Spot (VIDEO)Sumo Car Wash - Subaru Forester TV Spot (VIDEO)

What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru's most hilarious TV spots to date! Just imagine Zoolander… [More]



Sneaky Musical Promos - Apple Mac Music Video Ad (VIDEO)Sneaky Musical Promos - Apple Mac Music Video Ad (VIDEO)

The tech blogosphere has been fascinated by this cleverly edited video by digital filmmaker Dennis Liu. Essentially it's a music video for the song Again and Again by The Bird and the Bee using all sorts… [More]



Suggestive Fantasy Ads - In an Absolut World, All Men Would Have 8 InchesSuggestive Fantasy Ads - In an Absolut World, All Men Would Have 8 Inches

Couple this Absolut Vodka ad about all men having eight inches of manhood with their previous ad illustrating that in an Absolut world, men have the babies, and we would have one hell of a freaky world!… [More]



Mystery Flavors - Doritos: The QuestMystery Flavors - Doritos: The Quest

Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger. Well this year Doritos has a new… [More]



Hollow Faces to Portray Desires - Biblioteq Ads: Feel Inspired (GALLERY)Hollow Faces to Portray Desires - Biblioteq Ads: Feel Inspired (GALLERY)

This is a very interesting ad for Biblioteq using the tag line, "Feel inspired. Biblioteq - Creative Books”. In the first stencil image, we can see a piece of beef being fed to a carnivorous plant… [More]



Analyze Your Beauty on Facebook - Nip/Tuck Golden Ratio ApplicationAnalyze Your Beauty on Facebook - Nip/Tuck Golden Ratio Application

The popularity of the Nip/Tuck TV series has spread to the web, thanks largely to fantastic online marketing efforts. This time they're promoting a Facebook application, called the Golden Ratio, that lets… [More]



Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign (GALLERY)Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign (GALLERY)

To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… [More]



Free Trips for Bloggers - International Invites (GALLERY)Free Trips for Bloggers - International Invites (GALLERY)

Companies, tour operators and event makers are realizing how powerful the blogosphere has become. Despite what many people still think, it's not just bored mommy bloggers ranting and raving about their… [More]



Sporting Events for Brand Promos - Carlsberg Goal Celebrations for Euro 2008Sporting Events for Brand Promos - Carlsberg Goal Celebrations for Euro 2008

If you're getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi. Launched a month ahead of Euro '08, the TV spot shows a bunch of soccer (football) players… [More]



Anti-PMS Robots - Panadol Menstrual AdsAnti-PMS Robots - Panadol Menstrual Ads

A man probably couldn't get away featuring this ad, but I think as a woman, it's OK to share the humor of this PMS-mocking campaign. The print campaign for Panadol Menstrual shows an image of a driveway… [More]



Artvertising With Hands - HTC: Set Your Fingers Free (VIDEO)Artvertising With Hands - HTC: Set Your Fingers Free (VIDEO)

This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers! The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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