AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Educational Virals - Shift Happens by Karl Fisch (VIDEO) Educational Virals - Shift Happens by Karl Fisch (VIDEO)

Karl Fisch created Shift Happens, the most favourited presentation on SlideShare. In April 2007, Michael Arnold got the high school teacher’s permission to take it to the next level by turning it into a video. Fisch discusses global shifts occurring and the impact globalization will have on education, from kindergarten to higher education. Thanks to the upgrade to video, his message became a viral internet phenomenon. However, unlike most viral videos, this clip didn’t just have a quick… [More]



Famous Apples to Promote Cereal - Eve & Snow White for KellogsFamous Apples to Promote Cereal - Eve & Snow White for Kellogs

To advertise the use of "more fruit than before" in Kellog's All-Bran Fruit'n Fibre cereal, JWT advertising agency brought in non-other than Snow White from the beloved children's fairy tale and our mother, the first female, Eve. While it's usually one red apple in the hand of Eve or snow white, we… [More]







Sumo Car Wash - Subaru Forester TV Spot (VIDEO)Sumo Car Wash - Subaru Forester TV Spot (VIDEO)

What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru's most hilarious TV spots to date! Just imagine Zoolander and his crew each gaining 200 lbs, stripping down to their undies and putting on sumo costu… [More]



Sneaky Musical Promos - Apple Mac Music Video Ad (VIDEO)Sneaky Musical Promos - Apple Mac Music Video Ad (VIDEO)

The tech blogosphere has been fascinated by this cleverly edited video by digital filmmaker Dennis Liu. Essentially it's a music video for the song Again and Again by The Bird and the Bee using all sorts of cool software, utilities and programs running on an Apple Mac Leopard operating system. Ther… [More]



Suggestive Fantasy Ads - In an Absolut World, All Men Would Have 8 InchesSuggestive Fantasy Ads - In an Absolut World, All Men Would Have 8 Inches

Couple this Absolut Vodka ad about all men having eight inches of manhood with their previous ad illustrating that in an Absolut world, men have the babies, and we would have one hell of a freaky world! The new 8 Inches ad recently ran in Instinct, a gay lifestyle magazine, while the pregnant man … [More]



Mystery Flavors - Doritos: The QuestMystery Flavors - Doritos: The Quest

Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger. Well this year Doritos has a new black mystery bag out called "The Quest". The package directs consumers to go online if they t… [More]



Hollow Faces to Portray Desires - Biblioteq Ads: Feel Inspired (GALLERY)Hollow Faces to Portray Desires - Biblioteq Ads: Feel Inspired (GALLERY)

This is a very interesting ad for Biblioteq using the tag line, "Feel inspired. Biblioteq - Creative Books”. In the first stencil image, we can see a piece of beef being fed to a carnivorous plant inside the hollowed out face of a woman. The second image shows the hollow face of a baby with a li… [More]



Analyze Your Beauty on Facebook - Nip/Tuck Golden Ratio ApplicationAnalyze Your Beauty on Facebook - Nip/Tuck Golden Ratio Application

The popularity of the Nip/Tuck TV series has spread to the web, thanks largely to fantastic online marketing efforts. This time they're promoting a Facebook application, called the Golden Ratio, that lets people evaluate how close they come to aesthetic perfection. The Golden Ratio examines your p… [More]



Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign (GALLERY)Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign (GALLERY)

To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise. The ads embodied the "Big Brother is watching" slogan, which is the essence of the show. The camp… [More]



Free Trips for Bloggers - International Invites (GALLERY)Free Trips for Bloggers - International Invites (GALLERY)

Companies, tour operators and event makers are realizing how powerful the blogosphere has become. Despite what many people still think, it's not just bored mommy bloggers ranting and raving about their lives as wives; many blogs are written by powerful opinion makers with large readerships. GM, wh… [More]



Sporting Events for Brand Promos - Carlsberg Goal Celebrations for Euro 2008Sporting Events for Brand Promos - Carlsberg Goal Celebrations for Euro 2008

If you're getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi. Launched a month ahead of Euro '08, the TV spot shows a bunch of soccer (football) players not just yelling and jumping around to celebrate, but doing crazy acrobatics like handsprings and b… [More]



Anti-PMS Robots - Panadol Menstrual AdsAnti-PMS Robots - Panadol Menstrual Ads

A man probably couldn't get away featuring this ad, but I think as a woman, it's OK to share the humor of this PMS-mocking campaign. The print campaign for Panadol Menstrual shows an image of a driveway with a small robot delivering the premenstrual syndrome medication. Behind the delivery robot a… [More]



Saving Gas Money For Status Bikes - Rocketing Gas Prices Spur Sales (GALLERY)Saving Gas Money For Status Bikes - Rocketing Gas Prices Spur Sales (GALLERY)

One of the top stories on Yahoo! News this week was the onslaught of bicycle sales in the wake of $4 per gallon gasoline. Adults are buying bikes for the first time since they were children and bicycle shop owners couldn't be happier, many of them doubling their monthly sales projections. Re-born ri… [More]



Artvertising With Hands - HTC: Set Your Fingers Free (VIDEO)Artvertising With Hands - HTC: Set Your Fingers Free (VIDEO)

This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers! The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed miniature scenes that include playgrounds, forests, busy cities, subway trains, dance clubs as… [More]



Universal Social Networks - Google Friend Connect Makes Any Site A Social NetworkUniversal Social Networks - Google Friend Connect Makes Any Site A Social Network

Google announced they will launch Friend Connect, an exciting new service that will allow any site to be turned into a social network, absolutely free. Essentially, it will turn the internet one huge, universal social profile. Google wanted to tap into the hundreds of million of people using socia… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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