AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Throwing Money From Planes - Tung Desem Waringin’s Publicity Stunt (VIDEO) Throwing Money From Planes - Tung Desem Waringin’s Publicity Stunt (VIDEO)

Instead of investing thousands of dollars in marketing campaigns, motivational speaker Tung Desem Waringin will throw 100 million rupiah ($10,740) out of a plane to promote his new book. To put into… [More]



Skydiving Graffiti - Honda Publicity Stunt (VIDEO)Skydiving Graffiti - Honda Publicity Stunt (VIDEO)

19 skydivers spelled out the word Honda in three minutes and 20 seconds for the first live TV promo for Honda in the UK, inspired by the car manufacturer’s new advertising strap line, “Difficult is worth… [More]







700 Simultaneous Camera Flashes - Improv Everywhere Celebrates Brooklyn Bridge (VIDEO)700 Simultaneous Camera Flashes - Improv Everywhere Celebrates Brooklyn Bridge (VIDEO)

Improv Everywhere, the New York-based improvisation troupe which has been staging pre-planned 'missions' and pranks in public places since 2001, celebrated the 125th anniversary of New York City's beautiful… [More]



Fashion Art Installations - Diesel's Glazed ParadiseFashion Art Installations - Diesel's Glazed Paradise

The Diesel Denim Gallery in Aoyoma, Tokyo is currently showing an exhibition of work by Mark Jenkins and Miho Kinomura. Glazed Paradise will be on show until August 15th featuring an installation which… [More]



Political Underwear - Obama '08 Boxer Brief (GALLERY)Political Underwear - Obama '08 Boxer Brief (GALLERY)

What better way to show your support for your favorite presidential candidate than having his face smacked on your underwear? I am just glad that hip underwear brand Andrew Christian chose Obama and not… [More]



Robotic Teapot Poses - Beckham's Last Marc Jacobs Ads (GALLERY)Robotic Teapot Poses - Beckham's Last Marc Jacobs Ads (GALLERY)

It is very fitting that this last collection of photos from the infamous Victoria Beckham Marc Jacobs ads comes with the announcement that she will not be staring in next season's advertising campaign.… [More]



Capitalizing on Zoo Attacks - BokitoViewers (GALLERY)Capitalizing on Zoo Attacks - BokitoViewers (GALLERY)

Health insurance company FBTO saw a great opportunity when a gorilla named Bokito escaped from the Rotterdam Zoo on May 18 and attacked a female visitor who had repeatedly made eye contact with the primate.… [More]



Makeup Artists As Shoe Designers - Havaianas Promo (GALLERY)Makeup Artists As Shoe Designers - Havaianas Promo (GALLERY)

Celebrities have been putting their brands on fashion for a decades, but recently Havaianas extended a similar invitation to makeup artists when they asked them to design limited edition sandals. VIP… [More]



Silicon & Shame Trees - Itu Fertilizers Campaign (GALLERY)Silicon & Shame Trees - Itu Fertilizers Campaign (GALLERY)

These creative Itu Fertilizer ads depict a silicon tree as a woman getting silicon enhancements who also happens to be rooted in being middle aged with kids and a divorce. That will show everyone that… [More]



Broadway Poster Spoofs - Broadway Poster Spoofs - "Evil Dead: The Musical" Ads (GALLERY)

The Toronto-based Evil Dead: The Musical released three promotional poster spoofs using the iconic images of three Broadway plays: Les Miserables, Mamma Mia! and Hairspray. The images have been given… [More]



Craigslist Killers? - Walmart ClassifiedsCraigslist Killers? - Walmart Classifieds

For years no one has been able to compete with the internet wonder that is Craigslist (except maybe eBay-owned Kijiji), but that could change now that Walmart Classifieds has launched. They're set to… [More]



Cereal Scultpures - Rice Krispies Edible Art (GALLERY)Cereal Scultpures - Rice Krispies Edible Art (GALLERY)

If you've ever lived in North America, chances are, you've had Rice Krispies . The puffed rice is equally well known for its gooey dessert counterpart, Rice Crispy Squares, as it is for its snap, crack… [More]



7 Green Credit Cards + HSBC ecosmart MasterCard7 Green Credit Cards + HSBC ecosmart MasterCard

It seems each week another credit card company is offering eco-incentives. This week it was HSBC ecosmart MasterCard was unveiled. Other eco-friendly credit cards on the market include: Bright Planet… [More]



Tampon Chandeliers - O.B.Tampon Chandeliers - O.B.

At first glance, this dramatic chandelier looks ordinarily beautiful, but look closer, and you'll be bloody surprised! The monster-sized chandelier is actually composed of hundreds of white O.B. tampons.… [More]



Blood-Splatter Billboards - Kill Bill for TV2Blood-Splatter Billboards - Kill Bill for TV2

Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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