AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Movie Inspired Fashion - Sex And The City Lingerie (GALLERY) Movie Inspired Fashion - Sex And The City Lingerie (GALLERY)

Coinciding with the release of the much awaited movie version of Sex And The City, Bare Necessities has created the Cosabella Lingerie Collection ($22-$162), inspired by the fearsome foursome. Each of the characters Carrie, Samantha, Charlotte or Miranda, has their own collection. So you can choose the style you most identify with. No matter which of… [More]



Secret Book Computers - The Future of Books Laptop (GALLERY)Secret Book Computers - The Future of Books Laptop (GALLERY)

Designer Kyle Bean created a design to demonstrate how technology has changed the way we source information and relate to books. He made a laptop out of a cheap book to create a visual that illustrates… [More]







Quadruple Magazine Covers - Vogue Espana Has 4 Kate Moss Covers (GALLERY)Quadruple Magazine Covers - Vogue Espana Has 4 Kate Moss Covers (GALLERY)

Bianca recently treated us to a post on the double Nylon magazine cover featuring two Gossip Girl starlets, so I had to one-up her with a fashion magazine using not three, but four covers for a single… [More]



Interactive Bus Stop Ads - Crank Up the Bikini Model's TanInteractive Bus Stop Ads - Crank Up the Bikini Model's Tan

Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… [More]



Guerrilla Tourism Ads - Time to Thaw: South Carolina Tourism (GALLERY)Guerrilla Tourism Ads - Time to Thaw: South Carolina Tourism (GALLERY)

If you've ever been to Chicago in the winter, you know the temperatures can get brutal, and that a clever South Carolina tourism campaign like this one would have a good chance of getting your attention.… [More]



Designer Lookbooks - Dolce & Gabbana Spring/Summer 2008 (GALLERY)Designer Lookbooks - Dolce & Gabbana Spring/Summer 2008 (GALLERY)

If you're looking for tips on what to wear this summer, look no further than Dolce & Gabbana's new Spring/Summer 2008 Lookbook which offers an explosion of style and eye-candy. The lookbook features models… [More]



Guerrilla Mirror Phones - Rogers Video Phone AdsGuerrilla Mirror Phones - Rogers Video Phone Ads

Rogers, one of the key mobile phone companies in Canada, used clever "mirror phone" guerrilla ads to promote their new video phone service. The giant cell phone decals were placed around Toronto bathrooms… [More]



Garbage Seafood - Shock Visuals For Clean Seas (GALLERY)Garbage Seafood - Shock Visuals For Clean Seas (GALLERY)

As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image. A closer look shows that the sushi is not… [More]



Guerrilla Elevator Ads - Plea for Action in Guantanamo BayGuerrilla Elevator Ads - Plea for Action in Guantanamo Bay

These fantastically creative ads are meant to bring awareness to the issues in Guantanamo Bay. It was created by human rights group, Witness for Torture, and was very successful. In fact, the campaign… [More]



Aids Awareness Everywhere - Love Life, Stop Aids Campaign (GALLERY)Aids Awareness Everywhere - Love Life, Stop Aids Campaign (GALLERY)

The cheeky and eye-catching "Love Life Stop Aids" campaign by the Federal Health Office and the Swiss Aids Federation illustrates that you always need to have condoms, even astronauts on Mars! The motivation… [More]



Hair's Point of View - Head and Shoulders Ad Gives You New Perspective (VIDEO)Hair's Point of View - Head and Shoulders Ad Gives You New Perspective (VIDEO)

Ad agency Del Campo Nazca Saatchi & Saatchi have produced clever outdoor and in-store ads for the "The Head & Shoulders Point of View" campaign. The ads literally show you the Hair's point of view. The… [More]



Branded Recycling - Branded Recycling - "Drink 2 Wear" Fashion Made of Old Coke Bottles (GALLERY)

To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into "Drink 2 Wear" apparel.… [More]



Cooking on The Run - Heinz Cooking Contest (GALLERY)Cooking on The Run - Heinz Cooking Contest (GALLERY)

This new ad campaign for Heinz Cooking Contest playfully shows you that they are "Looking for chefs wherever they are." It does not matter if you are a jumping athlete or a drumming rock star; if you… [More]



Cash Headwear - Davivienda Money Transfer Ads (GALLERY)Cash Headwear - Davivienda Money Transfer Ads (GALLERY)

This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures,… [More]



Green Video Mosaics - Green Video Mosaics - "I Love the World" by the Discovery Channel (VIDEO)

The Discovery Channel has released their promotional Earth Day video called "I Love the World." The promo includes a mosaic of its different shows all coming together for this sing along. The song is great… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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