AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Peel Off Your Fat - Dermasolutions Campaign (GALLERY) Peel Off Your Fat - Dermasolutions Campaign (GALLERY)

This creative advertising campaign lets you experience what the product does hands-on. Dermasolutions wanted to show you that, "When there's excess, get rid of it," using their fat-reducing patches. In order to open the mail, you have to "peel off" the unattractive lovehandle, resulting in a leaner body. The campaign was created by Rapp Collins Colombia… [More]



Different Business Cards Each Day - Be the Change You Want to See (GALLERY)Different Business Cards Each Day - Be the Change You Want to See (GALLERY)

Why settle for a boring business card with one design when you can have a different look for each day of the year? With a slogan of "Be the change you want to see in the world", this limited edition Y.O.C… [More]







Interactive Guantanamo - Second Life Gone Gitmo (VIDEO)Interactive Guantanamo - Second Life Gone Gitmo (VIDEO)

A virtual simulation of Guantanamo in Second Life was designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film… [More]



Quadruple Magazine Covers II - reFRESH 50th Edition (GALLERY)Quadruple Magazine Covers II - reFRESH 50th Edition (GALLERY)

Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it… [More]



IKEA Hotel - SovhotellIKEA Hotel - Sovhotell

An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with… [More]



Puzzle Billboards - McDonald's Sort Your Head Out Campaign (GALLERY)Puzzle Billboards - McDonald's Sort Your Head Out Campaign (GALLERY)

McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is… [More]



Golf Ball Painting - Tiger Woods Paints Buick Golf Ball Painting - Tiger Woods Paints Buick "Art Rivera" Campaign (VIDEO)

The talented Tiger Woods stars in this new artistic "Art Rivera" spot for car maker Buick. Woods carefully shoots color-filled golf balls at a white canvas. The campaign highlights the attention to details,… [More]



NYC Garbage Art 2 - Trash for Baseball FansNYC Garbage Art 2 - Trash for Baseball Fans

We've previously told you can now buy trash from the streets of New York as Art. Well, after tremendous success, NYC Garbage has created niche packages. This time around, they are hawking garbage from… [More]



McDonalds Makeover - Hip Store, Sleek UniformsMcDonalds Makeover - Hip Store, Sleek Uniforms

McDonalds UK revamped their interiors and got new designer chairs and muted colours, but then they didn't stop at that and decided the staff needed a makeover too. McDonalds has replaced the brightly coloured… [More]



Tribal Fashion - A|X Escapes to Ibiza (VIDEO)Tribal Fashion - A|X Escapes to Ibiza (VIDEO)

The new Armani Exchange Spring Summer 2008 campaign “Style Tribe” exudes an intense mood of sensuality and style with a theme of escapism to exotic locations with your friends or "tribe". Shot in… [More]



Self-Destructing DVDs - DVD-D Germany Ltd.Self-Destructing DVDs - DVD-D Germany Ltd.

"Your mission... should you choose to accept it, is to watch this movie. It will self-destruct in 48 hours." The company, DVD-D Germany Ltd., has produced a media that may offer an alternative to movie… [More]



Female Stunt Drivers - Zhang Ziyi in Mercedes 'The Contract' Ad (VIDEO)Female Stunt Drivers - Zhang Ziyi in Mercedes 'The Contract' Ad (VIDEO)

Famous actress Zhang Ziyi shows us her driving prowess in the new Mercedes Benz spot entitled “The Contract”. The commercial, which is inspired by the 1978 movie "The Driver", shows Zhang Ziyi skillfully… [More]



See-Through Billboards - Google Video Campaign (VIDEO)See-Through Billboards - Google Video Campaign (VIDEO)

Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real… [More]



Tension-Breaking Chocolate - Kit-Kat Break Your Enemies Campaign (GALLERY)Tension-Breaking Chocolate - Kit-Kat Break Your Enemies Campaign (GALLERY)

This Kit-Kat campaign brings a whole new twist to the famous "Have a break, have a Kit-Kat" slogan. The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way… [More]



Olympic Video Games - Sega Beijing 2008 Olympics (GALLERY)Olympic Video Games - Sega Beijing 2008 Olympics (GALLERY)

Sega is getting into the summer Games action by featuring Olympic athletes in upcoming video games. The new Beijing 2008 Olympics video game which drops on June 24th, simulates over 35 Olympic competitions… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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