AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Cross Marketing Cell Phones & Cars - Renault Sandero Nokia (GALLERY) Cross Marketing Cell Phones & Cars - Renault Sandero Nokia (GALLERY)

Nokia has collaborated with Renault Brazil on a limited edition 1000 Sandero Nokia cars, a special edition of the Renault Sandero, that features a "complete mobility solution". The €17,650 ($27,693) car will come with the high-end Nokia N95 mobile handset, the Nokia CK-20W car kit and Nokia's LD-3W GPS module. Rodrigo Link, Manager, Enhancements… [More]



Burners as Hotplates - SovrappensieroBurners as Hotplates - Sovrappensiero

Ever wanted to serve your food fresh, piping hot food straight from the stove? Well then this is what you need. The stove designed by Sovrappensiero is unique in that you can actually remove its modular… [More]







Plantvertising to Go Green - Adidas Grün Campaign (VIDEO)Plantvertising to Go Green - Adidas Grün Campaign (VIDEO)

Adidas has gone green with its advertising campaign. The advertisement, which is suspected to be for its Grün range of footwear, is made of bushes with the iconic three stripes placed using three strips… [More]



High Gloss Mini Cans - Coke SlimsHigh Gloss Mini Cans - Coke Slims

Coke has released their Coke Slim cans all over UK. The Coke Slim is being directly targeting at young women, the idea being the design being that it can easily fit inside the purse. Women don't want to… [More]



Free Magazines 3 - V Magazine Goes Digital, FREE (GALLERY)Free Magazines 3 - V Magazine Goes Digital, FREE (GALLERY)

V Magazine, one of the biggest and most influential fashion magazines, embraces the future of media by going fully digital, for FREE. That's right, all content of the magazine is now available to you… [More]



Death of Pinball - Is it Gameover? (GALLERY)Death of Pinball - Is it Gameover? (GALLERY)

This is something pretty disturbing which I saw while hunting for trends. Although trendhunter.com tends to look at the future and upbeat finds, I just had to give this a mention. According to the New… [More]



Your Face on a Bottle - Grand Marnier Grand MomentsYour Face on a Bottle - Grand Marnier Grand Moments

Would you like to appear on a bottle of Grand Marnier? How about having your name up in lights in NYC, Vegas and La? Then you should enter Grand Marnier's Grand Moments contest! If you've had a fantastic… [More]



Raining Gadgetery - The Sony Tumble Campaign (VIDEO)Raining Gadgetery - The Sony Tumble Campaign (VIDEO)

Hot on the heels of its recent Foam City viral, Sony Electronics has launched a new marketing campaign for its DSLR cameras and camcorders. The multi-platform campaign, which features Sony cameras “tumbling”… [More]



Motorcycle Tow Trucks - Honda Goldwings Coming Through (GALLERY)Motorcycle Tow Trucks - Honda Goldwings Coming Through (GALLERY)

Swedish firm Coming Through has employed specially modified Honda Goldwing motorcycles to quickly travel through traffic and rescue stranded vehicles. The specially designed bike takes little over a… [More]



Cultural Handvertising - AT&T;Campaign (GALLERY)Cultural Handvertising - AT&T;Campaign (GALLERY)

AT&T;has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic, in a cartoonish kind of way, making it eye catching and very fun to look at. My favorite… [More]



Citroen Design Competition - Citroen Sledge Wins C-Design Contest (GALLERY)Citroen Design Competition - Citroen Sledge Wins C-Design Contest (GALLERY)

French auto makers Citroen ran the C-Design competition to see what designers could come up with using nothing but Citroen car parts and their logo in the design. The winner was Ognyan Bozhilov who designed… [More]



Nutritional Spoof Ads - The Sugar CollectiveNutritional Spoof Ads - The Sugar Collective

One minute chocolate is good for you, the next it's bad. That's just one small example of an item that is constantly on and off the "foods to avoid" list. Sugar in general continues to top the charts,… [More]



Retro Icons in New Ads - James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors (GALLERY)Retro Icons in New Ads - James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors (GALLERY)

In order to promote their realistic-looking laminate floors, Armstrong has come up with this witty "It only looks like the real thing" campaign. The campaign utilizes great photography and art direction… [More]



Wal-Mart Gets Cool? - Young Hollywood Open Road Campaign (VIDEO)Wal-Mart Gets Cool? - Young Hollywood Open Road Campaign (VIDEO)

In a bid to reach out to the cool young crowd, Wal-Mart utilized the hippest names in young Hollywood to promote the Brand Ocean Pacific (Op) spring/summer 2008 line. The line will launch next month exclusively… [More]



Sharp Replica Sculptures - WMF Knives Ads (GALLERY)Sharp Replica Sculptures - WMF Knives Ads (GALLERY)

I love these artsy ads! This is a print commercial for WMF Knives which is a German-based company that has been manufacturing table and kitchenware products for over 150 years. The ads are supposed to… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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