AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Misplaced Body Parts as Advertising - The Mebucaine Throat Campaign (GALLERY) Misplaced Body Parts as Advertising - The Mebucaine Throat Campaign (GALLERY)

Misplaced body parts always freak me out. It all started with Madonna's Bedtime Story music video which had her eye as a mouth and vice versa. The new freaky campaign for Mebucaine places an open mouth on your throat/neck to illustrate how you can open your throat with their sore throat medicine. I guess it makes more sense than Madonna's eyes and… [More]



Recycled Map Envelopes - Learn Geography, Send Your Letter (GALLERY)Recycled Map Envelopes - Learn Geography, Send Your Letter (GALLERY)

If you are flipping through the pages of your Atlas and you find a few pages missing then we know just where you need to look. D!REKTRECYCLING has taken the approach to recycle pages from Atlases and other… [More]







Noise Awareness Billboards - AEG Eloectrolux Advertises The Decibel Level (GALLERY)Noise Awareness Billboards - AEG Eloectrolux Advertises The Decibel Level (GALLERY)

In a global billboard campaign by AEG-Electrolux for Noise Awareness, AEG has installed billboards with built in decibel meters so that passerbys can see the noise level. The boards have been installed… [More]



Help the Honey Bees - Haagen Dazs Promotes New Cause (VIDEO)Help the Honey Bees - Haagen Dazs Promotes New Cause (VIDEO)

Luxe ice cream manufacturer Haagen Dazs has developed an elaborate public awareness campaign to the help save the honey bees. Alarmingly “more than 25% of the Western honey bee population has disappeared… [More]



Website for Ethical Fashion - The BBC’s ‘Thread: Fashion Without Victims’ (GALLERY)Website for Ethical Fashion - The BBC’s ‘Thread: Fashion Without Victims’ (GALLERY)

The British Broadcasting Company (BBC) launched an ethical fashion ezine named “Thread”. The online magazine seeks to address issues many fashion-conscious and environmentally-responsible people constantly… [More]



Personal Trading Cards - Photo & Stats Business CardsPersonal Trading Cards - Photo & Stats Business Cards

Trading cards have always had a strong following in professional sports leagues. Animated TV shows and collectible card game companies have long since produced trading cards as well. Considering the success… [More]



Headline Fashion - CNN Headline News T-ShirtsHeadline Fashion - CNN Headline News T-Shirts

News media giant CNN launched a website selling T-shirts of your news headlines. T-shirts with headlines such as "Pelosi says no to combined ticket", "Prank promotes sex, booze after prom" and "Deadly… [More]



Car Ghosts - Mercedes Ghosts of an Illustrious Past Ads (VIDEO)Car Ghosts - Mercedes Ghosts of an Illustrious Past Ads (VIDEO)

This creative TV spot for the Mercedes C and E-Class uses ghosts to depict how the stellar innovations of the past meet the incredible vehicles of today. The Ghosts of an Illustrious Past ad uses ghostly… [More]



Plastic Dolls for Awareness - Anti-Genital Mutilation Camapaign (GALLERY)Plastic Dolls for Awareness - Anti-Genital Mutilation Camapaign (GALLERY)

We've featured a number of posts on Fake Love about people who seek romantic companionship from plastic dolls. We've also featured several controversial ads that promote awareness for genital mutilation,… [More]



Cartoon Thumb Fitness - Vinaphone Text Campaign (GALLERY)Cartoon Thumb Fitness - Vinaphone Text Campaign (GALLERY)

I have to admit I was a little disappointed when I saw that these were exercising thumbs and not hyperactive cartoon bananas. The fact that these are thumbs though is a crucial part of the campaign's message.… [More]



Top 8 Axe/Lynx Ads + Lynx Effect (SUPER GALLERY)Top 8 Axe/Lynx Ads + Lynx Effect (SUPER GALLERY)

Lynx, known also as Axe, has earned itself quite a reputation for creating controversial ads. For the most part, they're debated for having some pretty naughty content. They're always on the verge of crossing… [More]



Online Dating Beauty Upgrades - Neu.de Campaign (GALLERY)Online Dating Beauty Upgrades - Neu.de Campaign (GALLERY)

What if I told you you that you can have your girlfriend's breasts easily enlarged without surgery? Nice, huh? And you girls can have your boyfriend lose weight within 5 days, and get his lost hair back… [More]



Stop-Motion Human Snake - Nokia N-Gage Ad Uses 1000 People (VIDEO)Stop-Motion Human Snake - Nokia N-Gage Ad Uses 1000 People (VIDEO)

What happens when life imitates computer games? The Human Snake happens! The stop-motion video is actually a viral ad for the Nokia N-Gage campaign. Despite it being an ad, the Human Snake video is so… [More]



Fingerprint Paintings - Inspiration Across the Nation CampaignFingerprint Paintings - Inspiration Across the Nation Campaign

Inspiration Across the Nation is a new campaign The Library of Congress is running to encourage people to inspire others to reach their potential. To participate, all you have to do is send the library… [More]



Custom Cigarette Packs - Build Your Own Death Project (GALLERY)Custom Cigarette Packs - Build Your Own Death Project (GALLERY)

Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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