AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Supermodel Bookmarks - Vlada's Style.com Lookbook (GALLERY) Supermodel Bookmarks - Vlada's Style.com Lookbook (GALLERY)

Vlada Roslyakova, known best for her distinctive, backward-leaning runway strut, has created a public look-book of all of her favourite Style.com beauty and fashions looks. Essentially, this gives fans a sneak peak into the mind of the 20-year-old Russian model and gives the public an idea of the sorts of things that inspire her. Featured in the gallery… [More]



Trapped in Self-Service Machines - Jobsintown Guerrilla Campaign (GALLERY)Trapped in Self-Service Machines - Jobsintown Guerrilla Campaign (GALLERY)

"Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site, Jobsintown.de. The visuals for the guerrilla ads are even more… [More]







First Person Advertising - Guy Richie's Nike Ad Takes It To The Next Level (VIDEO)First Person Advertising - Guy Richie's Nike Ad Takes It To The Next Level (VIDEO)

Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney. The minute long film entitled, Take It To The Next… [More]



Faux Strip Shows for Real Estate - Window Dancers to Sell LA Apartments (VIDEO)Faux Strip Shows for Real Estate - Window Dancers to Sell LA Apartments (VIDEO)

The mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox… [More]



Fitness Beer - Drinking Carlsberg Lite for Health? (VIDEO)Fitness Beer - Drinking Carlsberg Lite for Health? (VIDEO)

Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we're talking about guys, any approach won't just cut it. It must feature lots and lots… [More]



Rush Hour Thought Balloons - Renault Inflatables Ad (VIDEO)Rush Hour Thought Balloons - Renault Inflatables Ad (VIDEO)

Renault has come up with this fun ad to display make believe scenarios of what people would prefer to be doing rather than being stuck in traffic. Initially some of the drivers stuck in rush hour seem… [More]



Stripping Celebs of Youth - Miley Cyrus for Controversial Vanity Fair Spread (VIDEO)Stripping Celebs of Youth - Miley Cyrus for Controversial Vanity Fair Spread (VIDEO)

Miley Cyrus, the 15-year-old Hannah Montana star and a face of the Disney empire, says she regrets posing for a risque photo shoot in an upcoming issue of Vanity Fair. The photos were shot by famed photographer… [More]



Collaborative Hotel Designs - 20 Graffiti Artists Design Habita HotelCollaborative Hotel Designs - 20 Graffiti Artists Design Habita Hotel

The Habita Hotel, a design hotel in Polanco, Mexico City, recently covered a four story wall entirely in graffiti art. The purpose of the project was not only create a unique architectural facade but to… [More]



Too Close Up Ads - 2 Funny Binoculars Campaigns (GALLERY)Too Close Up Ads - 2 Funny Binoculars Campaigns (GALLERY)

Two new campaigns for Olympus and Bynolyt illustrate the power of their binoculars in two fun, but totally different ways. Bynolyt goes for the distance with its Eskimo ad that shows an attractive girl… [More]



Fashion Collages for Brand Exposure - Space Mermaid on Polyvore (GALLERY)Fashion Collages for Brand Exposure - Space Mermaid on Polyvore (GALLERY)

Trend Hunter has told you about Polyvore before, a website that allows you to make photo collages by hand picking the hautest fashions from a huge collection of websites, from Style.com to Bluefly.com.… [More]



Green Guerrilla Ads - Nothing Left To Weep For CampaignGreen Guerrilla Ads - Nothing Left To Weep For Campaign

The United Arab Emirates government reached out to the "more intelligent inhabitants of this planet" with a creative guerrilla campaign celebrating Earth Day 2008. The campaign reminds us that there will… [More]



Torture Editorials - Ashton Kutcher's Ass Kicking in Details (GALLERY)Torture Editorials - Ashton Kutcher's Ass Kicking in Details (GALLERY)

Ashton Kutcher will appear in the May issue of Details Magazine and already it's generated controversy as some of the rather violent photos were already leaked online, making their rounds in the blogosphere.… [More]



Mutant Humans as a Social Message - The Beacon's Reversing Evolution Campaign (GALLERY)Mutant Humans as a Social Message - The Beacon's Reversing Evolution Campaign (GALLERY)

In celebration of the recent earth day on April 22th, the Beacon organization released a creative and powerful campaign entitled Evolution. The campaign asks you the following question: "Ready to go… [More]



Ecofriendly Animation - Startmotions Trashy Characters (VIDEO)Ecofriendly Animation - Startmotions Trashy Characters (VIDEO)

Startmotions Animation Studio claims to be the first Earth Friendly animation studio. All of the actors and scenes created by the studio are made out of recycled material. Startmotions does animations… [More]



Sexual Favors to Support a Cause - Charitable Idea or The End of Decency? (VIDEO)Sexual Favors to Support a Cause - Charitable Idea or The End of Decency? (VIDEO)

Belgian beauty Tanya Devereaux is no stranger to unconventional campaigns. Last year, Tanya promised 40,000 "jobs" (wink, wink) during her campaign as a NEE party senate candidate in Belgium. Although… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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