AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Interactive Crime Scenes - Guerrilla Ad in German Bar Interactive Crime Scenes - Guerrilla Ad in German Bar

This is a very clever advertising campaign for 13th Street Suspense Channel. A bar in Hamburg, Germany installed a bloody crime scene in the bathroom that can only be seen with a special black light. When… [More]



SUV-Sized Shoe Sculptures - Adidas Originals Left-Right Project (VIDEO)SUV-Sized Shoe Sculptures - Adidas Originals Left-Right Project (VIDEO)

Following the lead of Onitsuka Tiger, which last year created an intricately detailed shoe made, as their tagline asserts, in Japan, Adidas has created a pair of giant shoe sculptures designed by rival… [More]









Olympic Inspired Gadget Design - Bird's Nest MP3/4 SpeakersOlympic Inspired Gadget Design - Bird's Nest MP3/4 Speakers

I'm sure there is going to be a long list of Beijing Olympic-inspired gadgets as the August games draw nearer, but this one inspired by the Bird's Nest is a good start. These cute little speakers are… [More]



Political Publicity Parodies - Benedict vs. Obama: POPE Parodies HOPEPolitical Publicity Parodies - Benedict vs. Obama: POPE Parodies HOPE

ANIMAL has commissioned artist Michael Ian Weinfeld to create this limited edition "POPE" print of Benedict XVI. The occasion? To commemorate Benedict's first visit to New York City as Pontiff. The… [More]



Humans To Depict Animal Abuse - What Goes Around Comes Around (GALLERY)Humans To Depict Animal Abuse - What Goes Around Comes Around (GALLERY)

This dog abuse campaign by Bahía Blanca City, Argentina warns you against mistreating your dog; because as Justin Timberlake said, "What goes around comes around." The print ads feature solemn faces… [More]



Humans To Depict Animal Abuse II - RSPCA in Australia Gets UglyHumans To Depict Animal Abuse II - RSPCA in Australia Gets Ugly

The RSPCA in Australia launched a new ad with The Campaign Palace Sydney Agency, taking a new approach to connect with their audience emotionally. They portrayed abused humans in order to emphasize the… [More]



Walk-in Coffee Machines - The Javabot (GALLERY)Walk-in Coffee Machines - The Javabot (GALLERY)

The Javabot is a walk-in coffee machine that blends seven different kinds of specially roasted and ground beans, at the right temperature, to give you that perfect cup of coffee. The Javabot "delivers… [More]



Senior Models To Reflect Product Aging - Goodyear Model for Tires that Never Get OldSenior Models To Reflect Product Aging - Goodyear Model for Tires that Never Get Old

This is a poster ad for Goodyear Tires featuring a scantily clad, rather mature model in a revealing pose. The accompanying text says, "Goodyear truck tires with max technology. The only thing in your… [More]



Illegally Skinny - French Bill Will Make Skinny Models 'Illegal'Illegally Skinny - French Bill Will Make Skinny Models 'Illegal'

The French National Assembly has approved a bill that will make it ILLEGAL for anyone to 'promote extreme thinness'. The law, if passed, would apply to advertisers in both print and online media. If… [More]



Fitting Room for Cars - Does This Car Make My Ass Look Big?Fitting Room for Cars - Does This Car Make My Ass Look Big?

Chevrolet has unveiled a car "fitting room" in South London which will show people exactly how they will look while sitting in the car they wish to buy. This fitting room will consist of three gigantic… [More]



Sneak Peak Leaked Virals - Budweiser True Dedication TV Spot (VIDEO)Sneak Peak Leaked Virals - Budweiser True Dedication TV Spot (VIDEO)

Budweiser is launching True Dedication, a much anticipated TV spot, and we are the first to bring you the ultra exclusive footage! It won't make it on Budweiser's official site for another week, but Trend… [More]



Cattle Branding Kids - Shocking Ads Portray Impact of Child Abuse (GALLERY)Cattle Branding Kids - Shocking Ads Portray Impact of Child Abuse (GALLERY)

Trend Hunter recently featured a very disturbing and powerful public service announcement video that shows the lasting effects of sexual abuse which haunt the victims to their dying bed. The Child Protection… [More]



Anti-Grope Ads - 900 BMTA Billboards Against MolestersAnti-Grope Ads - 900 BMTA Billboards Against Molesters

The Massachusetts Bay Transportation Authority has launched a new ad campaign to raise awareness for sexual harrassment. A series of three ads will run on posters around Boston, including on 900 billboards.… [More]



Abstract Advertising - Fascinating Audi RS6 Commercial Showcases Gymnasts, Not Car (VIDEO)Abstract Advertising - Fascinating Audi RS6 Commercial Showcases Gymnasts, Not Car (VIDEO)

This captivating ad for the Audi RS6 Avant features gymnasts, acrobats and outstanding camera work. But it doesn't really feature the car. The tagline is, "performance from every part." The gymnasts… [More]



Fake Blogs Banned - Crackdown on Corporate Fakes (Watch Out Wal-Mart, Sony and McDonalds)Fake Blogs Banned - Crackdown on Corporate Fakes (Watch Out Wal-Mart, Sony and McDonalds)

Sony, Wal-Mart and McDonalds are amongst companies who could soon find themselves subject to criminal prosecution under a new UK law that bans fake blogs. Specifically, the law would ban the use of 'fake… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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