AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Top 6 Grand Theft Auto Posts - Viral Video Games (SUPER GALLERY) (VIDEO) Top 6 Grand Theft Auto Posts - Viral Video Games (SUPER GALLERY) (VIDEO)

There was a lot of build-up leading to the April 29 release of Grand Theft Auto IV (GTA IV), the Take-Two Interactive Software and Rockstar Games product for Xbox 360 and PlayStation 3, but it's finally here. Leading up to this event were fake wanted posters, giant murals, bus wraps and billboards in North American and Europe promoting the game and its Eastern European, anti-hero gangster, Niko Bellic. "If you look at their marketing, that's not a selling point at all," Steve Fowler, VP of St… [More]



New Apple iPod + iTunes Commercial - Gamma (VIDEO)New Apple iPod + iTunes Commercial - Gamma (VIDEO)

One of the first stories I wrote when I joined Trend Hunter was the huge effect Apple's Macbook Air commercial had on Yael Naim's success on the charts. The song shot to the top 10 of the Billboard Hot 100 chart out seemingly of nowhere. So far, Apple has had a golden touch on all artists featured … [More]







Geisha Glam - Kylie's New Tour Look (VIDEO)Geisha Glam - Kylie's New Tour Look (VIDEO)

Kylie Minogue is known for reinventing herself to keep with the times, but her new Geisha look doesn't exactly make her look like a modern style maven. Then again, who are we to judge her? She's heralded the world over for her fashion savvy, and she wouldn't be kicking off her KylieX2008 world tou… [More]



Organ Protection Fashion 3 - The Men of Marc Jacobs (GALLERY)Organ Protection Fashion 3 - The Men of Marc Jacobs (GALLERY)

It wasn't just women rushing to grab the "Protect The Skin You're In" shirts. Marc Jacob's skin cancer awareness campaign extended to men as well with a collection of "Protect Your Largest Organ" T-shirts. Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus … [More]



Offensive Candy - Fat Pig ChocolateOffensive Candy - Fat Pig Chocolate

You want to lose weight, but every time a piece of chocolate comes your way, you just can't seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned, although it might work, it's a little bit nasty, and if you're easily offended, I wouldn't suggest … [More]



Interactive History Lessons - The Library of Congress Experience (GALLERY)Interactive History Lessons - The Library of Congress Experience (GALLERY)

Behold the modern library experience. The recently renewed Library of Congress includes a bunch of exciting new interactive technologies, courtesy of Microsoft. These exhibitions make the Library of Congress and its collections more dynamic and accessible than ever. Touch-screen kiosks with the … [More]



Celebrity Tour Guides - Celebrity Tour Guides - "Just Ask The Locals" of NYC (VIDEO)

Visiting New York? How will you know where the best late night pizza place is or what museums are actually worth checking out? Ask someone that lives there! "Just Ask The Locals" is a novel New York City tour campaign. It features about 30 celebrities familiar with the area and covers the areas of … [More]



Wind-Sensitive Billboards - Skirt Lifts on Secret Diary of a Call Girl (GALLERY)Wind-Sensitive Billboards - Skirt Lifts on Secret Diary of a Call Girl (GALLERY)

As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl. Just like the subtle editorial ads, the billboards seem innocent at first, showing a formally dress… [More]



GTA IV Causes Real Violence - Game Leads to Real Stabbings & Theft (VIDEO)GTA IV Causes Real Violence - Game Leads to Real Stabbings & Theft (VIDEO)

Grand Theft Auto IV... GTA IV... GTA4... it seems that's all we're hearing about these last few days. Released worldwide (except in Japan) for PlayStation 3 and Xbox 360 on April 29, Grand Theft Auto 4 has gamers shaking in their boots with anticipation. The Rockstar Games product is expected to b… [More]



Multicultural Models - Vogue Italia Emphasizes Black ModelsMulticultural Models - Vogue Italia Emphasizes Black Models

I was pleasantly surprised to discover that Vogue Italia's July issue will feature an almost all-black cast of models which will include British modeling sensation, 17-year-old Jourdan Dunn. The Editor-in-Chief of Vogue Italia, Franca Sozzani said, "We are using a lot of black models, like Iman, n… [More]



Cutting Edge Design Firms - The Apartment (GALLERY)Cutting Edge Design Firms - The Apartment (GALLERY)

A lot of people aspire to be designers, but in order to get mentioned on Trend Hunter, there's got to be something pretty cutting edge about your company. The Apartment definitely makes our list. The New York City design agency uses every opportunity to innovate and try new marketing, branding and… [More]



Controversial Ad Bans - Italian Tom Ford Sunglasses AdControversial Ad Bans - Italian Tom Ford Sunglasses Ad

This ad for Tom Ford's sunglasses got banned in Italy by the Institute for Advertising Self-Discipline (IAP) which is the country's advertising watchdog. The ad shows a red-lipped, sunglass-wearing woman with a man's finger in her mouth. Fabsugar says it was banned because the IAP deemed it vulgar… [More]



Singing Supermodels - Agyness Deyn Sings Who (VIDEO)Singing Supermodels - Agyness Deyn Sings Who (VIDEO)

Once again we're featuring Agyness Deyn, but this time it's not about modeling, being a fashion muse, or designing her own collections. The "British Model of the Year" is trying something new again, and is attempting to make it as a singer! Last week she was spotted at the Coachella Valley Music F… [More]



Fake Premiers - LG Scarlet (VIDEO)Fake Premiers - LG Scarlet (VIDEO)

LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared to be a new TV show staring a gorgeous action hero. The LA party followed weeks of build up su… [More]



Naughty Superman Vision? - Axe 'Bullet' Lets You See Through Clothing (Ad) (VIDEO)Naughty Superman Vision? - Axe 'Bullet' Lets You See Through Clothing (Ad) (VIDEO)

Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special "opportunity". The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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