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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Interactive Fashion Sites - Miss Sixty Has Music, Video, Images (VIDEO) Interactive Fashion Sites - Miss Sixty Has Music, Video, Images (VIDEO)

Of course Miss Sixty is just my fav online store. But if an online store doesn't have a lot of extras, they aren't going to keep their target market interested very long. The MySpacers need more than just a static web page. Fortunately, Italian design house Miss Sixty doesn't disappoint. Their website is full of cool music and very unusual videos… [More]



Controversial Political Campaigns - Mess With TexasControversial Political Campaigns - Mess With Texas

Fashion and politics seem to be going hand-in-hand these day. Everyone and their mother's bastard step child is capitalizing on the impending election and ousting of the Bush Reign of Terror. With this… [More]







How To Lessons from Ralph Lauren - Rugby Fashion How to (VIDEO)How To Lessons from Ralph Lauren - Rugby Fashion How to (VIDEO)

For the Rugby Ralph Lauren's Spring 2008 collection, a campaign was created to compliment the preppy-chic look that's taking over the fashion world by storm. To raise intrigue over the collection, the… [More]



Suicidal Anti Drinking & Driving Ads - Suicidal Anti Drinking & Driving Ads - "It's Like Killing Yourself" (GALLERY)

Drinking and driving is a serious issue that has been recently glamorized by the Hollywood 'it' girls. But it is a matter of life and death for you, and for innocent people on the road. These simple… [More]



Stretchy Facevertising - Garry Stretch and the Tower of Terror Campaign (VIDEO)Stretchy Facevertising - Garry Stretch and the Tower of Terror Campaign (VIDEO)

Garry Stretch is making the most of the fact he has no collagen in his skin. This video, for London's Tower of Terror, shows just how far Garry can stretch his limits. Also known as Gary Turner, a 36-year-old… [More]



BFF Search Via TV - I Wanna Be Paris' New Best Friend! (VIDEO)BFF Search Via TV - I Wanna Be Paris' New Best Friend! (VIDEO)

Paris Hilton will be staring in a new TV series that puts an interesting spin on the regular reality shows. Instead of a dating show, MTV will have her looking for a new best friend. On I Wanna be Paris'… [More]



Offering the Offering the "Reborn Digital" a Taste - Pepsi Markets New Tava Drink

Pepsi has taken a note from the world of fashion in designing the campaign for their latest beverage brand, Tava. The decidedly retro ad campaign looks as though it was inspired by a blend of pin-up style… [More]



Recycling Bottles Into Macho Lighting - Only Sorta UglyRecycling Bottles Into Macho Lighting - Only Sorta Ugly

There are only two places this chandelier can possible be hung: in the garage or in the recreation room above a pool table. But it says macho all over it. For sure the bottles need to have a certain character,… [More]



Erotic Sketch T-Shirts - Fashion that Pushes the Limit (GALLERY)Erotic Sketch T-Shirts - Fashion that Pushes the Limit (GALLERY)

Cool brands are working more and launching products related to sex, whether it's perfume, t-shirts or boards. In this example, Addict launched an artist series with 3 XXX sketches to wear, made by Mode… [More]



Political Shockvertising - Political Shockvertising - "Hillary Obama" to Promote University

The Photoshopped picture is from an ad put out by Hogeschool-Universiteit (HUB). The higher education institution in Brussel Belgium seeks to increase attendance by offering prospective students a college… [More]



Political Parody Ads - Axe's Hillary Clinton SpoofPolitical Parody Ads - Axe's Hillary Clinton Spoof

Axe is one of the most courageous and daring brands, always innovating when it comes to using consumer insights and new products. Their marketing campaign can be quite controversial and easily grab attention.… [More]



Basketball Superstars as Models - LeBron James Covers VogueBasketball Superstars as Models - LeBron James Covers Vogue

When celebrities get to the level of single name recognition, you never know where their faces will pop up. Another indicator a celeb has "made it" is to appear on the cover of the world's most glamorous… [More]



2 Creative McDonald's Ads - WiFi + 24/7 Drive Thru2 Creative McDonald's Ads - WiFi + 24/7 Drive Thru

McDonald's marketing team has been releasing very creative ads lately. I particularly like the minmalist and subtle aspects of their new ads. Take the 24/7 Drive Thru ad created by DDB Auckland ad agency,… [More]



Surprisingly Innocent Underwear Ads - Wonderbra (GALLERY)Surprisingly Innocent Underwear Ads - Wonderbra (GALLERY)

I love these funny and somewhat refreshingly innocent ads for Wonderbra because they are unexpected from such an erotic brand. The ads feature three scenarios of a dad/son combo where the son puts his… [More]



Super Stretching Profitability - 7th Harry Potter Book Yields 2 MoviesSuper Stretching Profitability - 7th Harry Potter Book Yields 2 Movies

The very last Harry Potter book will lead to the creation of not one, but two films. This is a fantastic business idea, as the films, based on the seventh Harry Potter book, are guaranteed to drive millions… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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