AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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1 Euro a Day Cars - LaudaMotion (GALLERY) 1 Euro a Day Cars - LaudaMotion (GALLERY)

How would you like to have a car, for about $1.50 a day? In Germany and Austria, you can have a car to cruise around in and it won't cost you more than a euro a day. LaudaMotion offers people Smart cars, the only catch is that they're plastered in ads. If you don't mind riding around in a mobile deodorant ad or vodka commercial, they'll loan you a car covered in ads from Monday to Friday. Now that's Smart! You can only have the car between 9 am and 6 pm, but they require you have to drive a m… [More]



Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY)Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY)

When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? … [More]









Celebrity Endorsed Olympic Branding - Nike Hyperdunk-Kobe PE (GALLERY)Celebrity Endorsed Olympic Branding - Nike Hyperdunk-Kobe PE (GALLERY)

The Beijing Olympics are fast approaching and sports apparel companies are gearing up for the frenzied, mad-crazy merchandising that this grand event always unleashes as kids and adults alike endeavor to "Look Like Mike" or in this case, Los Angeles Lakers superstar shooting guard, Kobe Bryant. Th… [More]



Naughty Art Campaigns - PLAYB0Y Reading Ad (GALLERY)Naughty Art Campaigns - PLAYB0Y Reading Ad (GALLERY)

Trend Hunter has featured many creative works that use numerous naked bodies to create an image, logo or social commentary. But I like this new PLAYB0Y Germany ad the best! Created by Philipp & Keuntje ad agency in Hamburg, Germany the playful tongue-in-cheek "Reading" ad asks you the following qu… [More]



High-Tech Teleconferencing - Cisco TelePresence (GALLERY)High-Tech Teleconferencing - Cisco TelePresence (GALLERY)

The term “video conferencing” is synonymous with low quality images and out-of-sync audio. Video Conferencing quality has been poor even after more than 40 years of experience. AT&T;first introduced the Picturephone at the New York World’s Fair in 1964. However, that era may finally be comi… [More]



Powerful PSAs - Sexual Abuse (VIDEO)Powerful PSAs - Sexual Abuse (VIDEO)

Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: "If sexually abused children never get help, they never outgrow their trauma." The ad is very effective in conveying the trauma that abu… [More]



Top 18 Street Art Installations + Melting Ice Cream Truck (SUPER GALLERY)Top 18 Street Art Installations + Melting Ice Cream Truck (SUPER GALLERY)

Plopping something really random or offbeat in the middle of a public place is a sure way to generate attention, and a fantastic way to generate buzz. It's all about catching people off guard and shaking them out of their day-to-day routine and way of thinking. That's why a lot of modern ad agenci… [More]



Political Tape Ad - Silencing Bush, Chávez, Sócrates & Berlusconi (GALLERY)Political Tape Ad - Silencing Bush, Chávez, Sócrates & Berlusconi (GALLERY)

"The world needs a tape like this." That's the genius tagline of the new print ad campaign for Tesa tape. Four of our recent "great" world leaders are featured with one of their pretty "smart" quotes (of which there is an abundance) with red Tesa tape used to tape their mouth shut. The campaign wa… [More]



Giant Urban Artvertising Contest - Diesel Wall (GALLERY)Giant Urban Artvertising Contest - Diesel Wall (GALLERY)

For the last few years, Diesel has held annual competitions to create an ad campaign to dominate the walls of major cities. Since "Big ideas need big spaces," the Diesel Walls are ready for updated expansions in New York, Manchester, Zurich and Barcelona. As a result, the Italian fashion label has… [More]



Self Spoofvertising - Janet Dickinson For Orbit Gum (VIDEO)Self Spoofvertising - Janet Dickinson For Orbit Gum (VIDEO)

Former super model Janet Dickinson may seem serious on her reality shows, but there's a quirkiness to her that she often doesn't get to express. Not willing up to pass up a chance to show her humorous side, Janice picked up a gig to star in a TV spot for Orbit gum. The plastic surgery veteran star… [More]



Dance Mashup Ads - Bonds Youth Underwear (VIDEO)Dance Mashup Ads - Bonds Youth Underwear (VIDEO)

Dancing to an upbeat tune in neon underwear is a great way to sell, well, underwear. Just look at this commercial! Only a few seconds into the Bonds Youth TV spot, I wanted their undies. The gorgeous models prance around enthusiastically to a mashup of retro and modern tunes that you can't help bu… [More]



Green Credit Cards - Leonardo DiCaprio & HSBC (VIDEO)Green Credit Cards - Leonardo DiCaprio & HSBC (VIDEO)

Leonardo DiCaprio continued to promote eco and environmental awareness with his first visit to Hong Kong to promote local bank HSBC’s new “Green Credit Card”. A joint project between HSBC and The Leonardo DiCaprio foundation, the green credit card is made of environment-friendly materials an… [More]



Futuristic Surrealism Vodka Ads - Absolut World (GALLERY)Futuristic Surrealism Vodka Ads - Absolut World (GALLERY)

These might just be the most artistic and creative ads I have seen for a long while. The artistry and effort that was put into making them is very evident and would make even Salvador Dali proud. Absolut Vodka released these new super creative ads as a promotion for their Absolut Machines interacti… [More]



Edible Cartoons - Face Food Bento Boxes (GALLERY)Edible Cartoons - Face Food Bento Boxes (GALLERY)

The Japanese bento box, or lunch box, dates back hundreds of years in Japanese history. The contemporary bento box has been influenced by pop culture elements such as movies, TV shows and manga. The bento box is "Comprised of food crafted into visually creative, appealing and recognizable forms, a… [More]



Self Defence Public Awareness Ads - Pepper Spray (GALLERY)Self Defence Public Awareness Ads - Pepper Spray (GALLERY)

These creative public awareness ads from Thailand relay an important message. Girls & boys, always have a pepper spray ready in dangerous places. The campaign smartly plays on the tag line "When they can't see, they can't hurt you" by blackening out the attacker through the range of the pepper spra… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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