AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Soap Police - Sexy Lynxx LASS Squad Ad (VIDEO) Soap Police - Sexy Lynxx LASS Squad Ad (VIDEO)

Surely you've heard of the fashion police, a style-savvy gang who arrest people for committing fashion crimes, such as tucking their pants into their socks when banking. You imagine they would be sexy, but have you heard of the soap police? If not, you've been missing out, but Lynx (AKA Axe) is happy to bring these babes to the forefront of your attention. "Framed like a COPS episode, two Lynx girls, dressed in police uniforms you wish actual police officers (female ones, that is) wore all t… [More]



Viral Video Responses - Improv Everywhere Inspires 42 More Frozen Cities (VIDEO)Viral Video Responses - Improv Everywhere Inspires 42 More Frozen Cities (VIDEO)

A good idea gets copied. A great idea infects like the plague, multiplying like rabbits on crack. The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tr… [More]









Geeky Celebrity Endorsements - Ashton Kutcher in Nikon Ad (VIDEO)Geeky Celebrity Endorsements - Ashton Kutcher in Nikon Ad (VIDEO)

The Nikon TV commercials starring Ashton Kutcher were launched yesterday nation wide. The commercials, reportedly, will be shown in trendy locales such as boutiques, hotels and upscale stores. "The campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of N… [More]



Eco Protest Through Spoofs - Greenpeace Kleercut Kleenex Parody (VIDEO)Eco Protest Through Spoofs - Greenpeace Kleercut Kleenex Parody (VIDEO)

Greenpeace is getting more exposure than ever now that millions of people have developed a deeper emotional investment in conserving the environment. They've been rolling out advertising campaigns that are getting picked up left and right by advocates. Their latest campaign series involves a spoof … [More]



Creative Business Cards - Lego Brick Card (GALLERY)Creative Business Cards - Lego Brick Card (GALLERY)

La Cambre Architecture (founded in 1927) is the most famous architecture school in Belgium. The school wanted new business cards that reflect their focus on "creation" and "practice", so they commissioned the Leo Burnett, Belgium ad agency which came up with these creative business cards. Creative … [More]



Software Problems in Bathroom Stalls - Google's Testing on the ToiletSoftware Problems in Bathroom Stalls - Google's Testing on the Toilet

At Google's offices, there are now software problems in the bathroom stalls. Albeit famous for creating a friendly work environment for their employees, Google doesn’t give them a moment to relax. The company, heavily leaning upon the creativity of its workers, doesn’t like it when their brai… [More]



Natural Colas - Red Bull Simply Cola (GALLERY)Natural Colas - Red Bull Simply Cola (GALLERY)

Popular energy drink brand Red Bull is expanding into the soft drinks market with its new product Red Bull Simply Cola. Red Bull Simply Cola is being positioned as a premium, natural alternative to existing colas that is made from '100% natural sources'. Red Bull is promoting it as the only cola … [More]



Collective Human Joysticks - AudienceGames (VIDEO)Collective Human Joysticks - AudienceGames (VIDEO)

Imagine a crowd sitting in a cinema moving their bodies from side to side to control a car projected in the screen. Just like a gigantic maneuver or a "collective human joystick". This is AudienceGames created by Brand Experience Lab, last summer. After two completely successful pilots with Volvo a… [More]



Zipcar Drive In - Drive In to Arctic Tale, Don't Drive OutZipcar Drive In - Drive In to Arctic Tale, Don't Drive Out

Although drive-in movies are no longer mainstream, there has been a modern relaunch involving the eco-friendly Zipcars! Car owners of Boston, Cambridge and Somerville will be able to drive in and enjoy National Geographic’s Arctic Tale at Harvard Square’s Brattle Theater on March 26 in a projec… [More]



Inviting Bloggers to Boost Exposure - Sony Foam City (VIDEO)Inviting Bloggers to Boost Exposure - Sony Foam City (VIDEO)

We've seen a number of bigger names embrace the power of the blogosphere, from General Motors to Chanel. Now Sony is testing the influential powers of the blogging world with the release of Sony Foam City, a TV spot which shows Miami being transformed into a huge swamp of bubbles. They used the wo… [More]



Business Manga - The Adventures of Johnny Bunko by Daniel H. Pink (GALLERY)Business Manga - The Adventures of Johnny Bunko by Daniel H. Pink (GALLERY)

Would you take advice from a comic book? Adults in Japan do, where manga, or comics, are hugely popular across all age groups. Japanese manga covers all topics, yet in the western world, there are no comics geared toward adults, and definitely none that could be found in the business section. Danie… [More]



Free Plane Tickets - ULCCS Like RyanAir Offer Free FlightsFree Plane Tickets - ULCCS Like RyanAir Offer Free Flights

Being able to travel is a luxury, right? We say this not only because of time, but because literally the cost of accommodation and the flight fare alone can leave a horrendous dent in your bank account. But what if you could fly for free? I'm not totally off my rocker in suggesting this; in fact, … [More]



Sexy Animals to Sell Jeans - Ichi's Be The Babe Among Animals Ads (GALLERY)Sexy Animals to Sell Jeans - Ichi's Be The Babe Among Animals Ads (GALLERY)

This campaign for ICHI jeans is damn funny in a strange way. The print ads take the campaign's slogan "be the babe" literally by having one hot babe in ichi jeans pose among chicken. Well, girls with a chicken head... Which is not that flattering for the ichi wearing girl, but funny nonetheless. … [More]



Top 50 Shockvertisements - Controversial Ads (SUPER GALLERY)Top 50 Shockvertisements - Controversial Ads (SUPER GALLERY)

Creating an emotional connection is crucial to effective marketing campaigns. One common technique is to arouse the feeling of shock. Some of these ad campaigns really push the limits of what could be considered an effective visual. They include print ads, TV spots, online virals and guerrilla mark… [More]



Free Textbooks - Sponsored Ads Help Students (VIDEO)Free Textbooks - Sponsored Ads Help Students (VIDEO)

One of the hardest parts about being a student is the cost of education. Textbooks alone cost hundreds of dollars, adding up to thousands throughout their schooling. So how about eliminating that cost entirely and making them free? Several companies around the world are already doing it including … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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