AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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YouTube Usage Analytics for Marketers - YouTube Insight YouTube Usage Analytics for Marketers - YouTube Insight

YouTube is already an excellent source for market research, but a free, new usage analytics tool, YouTube Insight, will make it even more effective. The new service, launched yesterday, will let anyone with a YouTube account see where the viewers are watching from geographically and track how they found the video. "Uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of ti… [More]



Creative Billboards - Koleston Naturals Uses Nature (GALLERY)Creative Billboards - Koleston Naturals Uses Nature (GALLERY)

When I visited Beirut, Lebanon a few years ago I was blown away by the beauty of its coast and its infamous sea-side cliffs. This creative billboard campain for Koleston Naturals utilizes this natural beauty to illustrate the fact that this women's hair dye is made from natural ingredients. The bi… [More]









Participating in Earth Hour - Fairmont Royal York Hotel (GALLERY)Participating in Earth Hour - Fairmont Royal York Hotel (GALLERY)

Just a reminder that Earth Hour is coming up this Saturday. If you're not sure what that is, read our previous article, embedded below. For those who aren't aware, it could come as a shock if the lights or TV in their hotel rooms suddenly shut off, or if the restaurant they're visiting is lit only… [More]



Digital Cookbooks - Kitchen Sync by Noah Balmer (GALLERY)Digital Cookbooks - Kitchen Sync by Noah Balmer (GALLERY)

All good cooks have their favorite recipes. The organized ones have them on file cards, the really organized ones have them on a laptop. But this Kitchen Sync takes the idea to the logical conclusion: the electronic recipe book. The Kitchen Sync is a concept appliance gadget from designer Noah Balm… [More]



Free Photo Editing Programs - Adobe Photoshop ExpressFree Photo Editing Programs - Adobe Photoshop Express

Photoshop Express was launched in a "beta" test version is said to be easier to learn than the full blown version of Photoshop that is aimed at professionals. They must have realized that if they don't offer their programs for free, people will go elsewhere for photo editing software, like FotoFlexe… [More]



Shopping by Video III - Lipstick Jungle Shopisodes (VIDEO)Shopping by Video III - Lipstick Jungle Shopisodes (VIDEO)

Fans can now raid the cast wardrobes from he new hit TV show, Lipstick Jungle. The official NBC website is offering viewers the chance to shop the virtual closets of the chic Manhattan career women featured on the show. Watch the "Shopisodes," like the one seen above, to steal the your favourite l… [More]



Interactive Digital Fiction - Penguin's We Tell StoriesInteractive Digital Fiction - Penguin's We Tell Stories

Story telling is being taken to a whole new level of modern with a digital fiction project from Penguin! The new form of story telling will be found on We Tell Stories over six weeks and will involve six authors and six classic stories... plus a secret seventh story which can be unlocked by clues! … [More]



Underwear Danceoffs - Jockey Underwars (GALLERY)Underwear Danceoffs - Jockey Underwars (GALLERY)

Remember that scene in Charlie's Angels where Cameron Diaz danced around in her undies? Or when Britney Spears did the same in Cross Roads? If not, I'm sure you can imagine... and somehow I have a feeling a good lot of you have done some of your own panty prancing. If the urge strike again soon, m… [More]



Dual Branding - Marc Jacobs' Louis Vuitton Joke Bags (GALLERY)Dual Branding - Marc Jacobs' Louis Vuitton Joke Bags (GALLERY)

Until a recent shopping trip, I couldn't express how bored I was of Louis Vuitton. If people weren't toting the real thing, their shoulders were draped in fake LV bags carrying faux wallets, and if not, they'd be wearing knock-off scarves around their necks. Thanks to Marc Jacobs, Louis Vuitton has… [More]



Eco Jargon - Green Collar Jobs (GALLERY)Eco Jargon - Green Collar Jobs (GALLERY)

You've heard of white collar, blue collar and pink collar jobs but have you heard of green collar? If not, it's about time you caught up with living in 2008. Now that the world is increasingly focused on being, well, green, more jobs are springing up in the eco sector, and that's the name given to… [More]



Dogvertising - VW Polo Singing Dog Ad (VIDEO)Dogvertising - VW Polo Singing Dog Ad (VIDEO)

We've talked about catvertising, but canine commercials are just as popular. People love animals, some think they're cute, other hilarious, but regardless of the reason, the point is, animals with character sell. Case in point, the new VW Polo Singing Dog commercial. It features a series of Jack … [More]



Ads The People Want - Heidi, Hasselhoff & a Talking Car for VW (VIDEO)Ads The People Want - Heidi, Hasselhoff & a Talking Car for VW (VIDEO)

It's no secret Volkswagen is proud of its origin, and if anyone didn't know, their upcoming TV spot would reinforce how Deutsch the brand is. They've packed the "It's what the people want" ad campaign, which launches next month, full of famous German celebrities including Heidi Klum and David Hass… [More]



Automotive Artvertising - Honda Ads Use Famous Paintings (GALLERY)Automotive Artvertising - Honda Ads Use Famous Paintings (GALLERY)

"More people die in road accidents than in wars." That's the point these Honda "Drive Safely" print ads try to make to promote driving safety. The safety campaign uses three famous war paintings with scenes of death and chaos. If you look closely, you will find that the ads creatively incorporate … [More]



Diversifying Popular Sites - Dailymotion Goes Gay (VIDEO)Diversifying Popular Sites - Dailymotion Goes Gay (VIDEO)

Dailymotion, the world's largest independent video sharing site (YouTube is controlled by Google) and a top 30 website worldwide according to Alexa has launched an official "Gay & Lesbian" channel to cater to the LGBT community. Other sites include some LGBT content, but Dailymotion is one of the f… [More]



Viral Commercial Sequels - Cadbury Airport Trucks Take on Gorilla AdViral Commercial Sequels - Cadbury Airport Trucks Take on Gorilla Ad

Remember the Cadbury Gorilla commercial that got so much buzz last year? It's time to brace yourself for the sequel. Cadbury is already saying it was, "designed to put a smile on viewers' faces" and will feature "another great retro anthem!" In lasts year's video ad, which has received over 10 mi… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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