AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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DNA Drool Detection - 23andMe Personal Genome Service (VIDEO) DNA Drool Detection - 23andMe Personal Genome Service (VIDEO)

You probably leave samples on the sidewalk all the time, but send a sample of spit (and $1,000) to 23andMe Personal Genome Service you might get more than you bargained for. Using sophisticated DNA Drool detection instrumentation to unscramble your genetic codification, your results are then posted on the 23andMe website where you can: -- Search and… [More]



Tongues, Fingers & Eyeballs to Sell Pop - Coke Zero Ads in English (Update) (VIDEO)Tongues, Fingers & Eyeballs to Sell Pop - Coke Zero Ads in English (Update) (VIDEO)

Coke put on a wild campaign in Brazil to promote Coke Zero, but getting people to pierce their tongues with the Coca-Cola brand is a little bit much for the rest of the world. Instead, this TV spot is… [More]







Lamborghini Touch-Screen Phone - ZX1 Lamborghini PDA by AsusLamborghini Touch-Screen Phone - ZX1 Lamborghini PDA by Asus

Italian auto manufacturer Lamborghini is releasing their own touch-screen phone, which is speculated to look and act very similar to the Apple iPhone. The ZX1 Lamborghini PDA phone will be made by ASUS… [More]



Tom Ford's Controversial Ads Part III - Naughty Menswear AdTom Ford's Controversial Ads Part III - Naughty Menswear Ad

That dirty-minded Tom Ford has released yet another risque ad. The studly young fashion designer has released a series of controversial ads which people either love or hate, all of them very, very sexy.… [More]



Custom Sneakers - Sole Brother (GALLERY)Custom Sneakers - Sole Brother (GALLERY)

Matt Francois makes some killer custom sneakers and calls them Sole Brother. He's based in Winnipeg and has thunk up some fantastic designs. They don't give up the original quality of the shoe, just add… [More]



Toyota Prius Campaign - Prostitute, Lover, Killer (GALLERY)Toyota Prius Campaign - Prostitute, Lover, Killer (GALLERY)

Toyota thinks that sometimes you gotta overlook and forgive a man's wrongdoing, as long as he is driving a Prius! The new Toyota Prius campaign uses the tagline "Well, at least he drives a Prius" with… [More]



Mediterranean Themed Fashion Ads - Roberto Cavalli Spring/Summer 2008 (GALLERY)Mediterranean Themed Fashion Ads - Roberto Cavalli Spring/Summer 2008 (GALLERY)

There is Aachic elegance to this Greek-themed ad campaign featuring Daria Werbowy, Eva Herzigova and Kate Moss. Roberto Cavalli used selected these models for his Spring/Summer 2008 campaign, then added… [More]



The Battle of Microcars Accelerates - Kia Soul (GALLERY)The Battle of Microcars Accelerates - Kia Soul (GALLERY)

In the microcar class there are going to be two giants. Yes like jumbo shrimp. The Kia Soul and the Smart Fortwo will be going after the same market. The soul looks taller than the Mini Cooper with a flat… [More]



Russian Bank Employee Calenders - Expobank's Naughty PromotionRussian Bank Employee Calenders - Expobank's Naughty Promotion

Expobank, a leading Russian bank, has pushed the boat out with their 2008 calender which features some of their female workers in scantily clad, risque poses. To be fair, it really does beat the Halifax… [More]



Manimali Watchvertizing - Guido Daniele's Painted Hand Watch Ads (UPDATE) (GALLERY)Manimali Watchvertizing - Guido Daniele's Painted Hand Watch Ads (UPDATE) (GALLERY)

We've featured the extraordinary works by Italian body painter Guido Daniele who uses "Manimali" (hand paintings) before, and now we're giving you an update. He's turned his amazing work into advertisement… [More]



Art in 3D - Highmath Exhibition & Arkitip Mag Viewmaster Issue (GALLERY)Art in 3D - Highmath Exhibition & Arkitip Mag Viewmaster Issue (GALLERY)

Highmath exhibition, one of the most talked about and anticipated art events of 2008, is open now in Germany (31 Jan - 1 Mar, 2008). The cool thing however, is that Arkitip Magazine, a limited-edition,… [More]



The New Tequila? - CachaçaThe New Tequila? - Cachaça

Any trendy New York, Miami, or LA bartender will tell you tequila is the drink of choice. The nouveau beverage of style may be changing to cachaça, however, after it was introduced at Fashion Week.… [More]



Off Road Concept Car In Geneva - Magna Steyr Mila Future Hilltopper (GALLERY)Off Road Concept Car In Geneva - Magna Steyr Mila Future Hilltopper (GALLERY)

Magna Steyr introduces the Mila Future concept at Geneva. Resembling a glorified all terrain vehicle, in fact, climbing snowy roads was part of the design challenge. It will climb 45 degree hills, runs… [More]



Blackmailing for Fair Trade - Frövi Coffee MarketingBlackmailing for Fair Trade - Frövi Coffee Marketing

An eco-friendly packaging for a fair trade product. This personal mail campaign consists of a black envelope with samples of "fair coffee" and a coffee filter which can be constructed from the card. In… [More]



Naughty Zoo York Ads - Jenna Jameson Skateboard Deck (GALLERY)Naughty Zoo York Ads - Jenna Jameson Skateboard Deck (GALLERY)

The ex queen of the adult entertainment industry, Jenna Jameson, has teamed up with Zoo York for a limited edition skate deck. The creative ad created by davidandgoliath has characters from KS engaged… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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