AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Eco Lawnmower - Remington PowerMower Eco Lawnmower - Remington PowerMower

Old style electric lawn mowers just didn't cut it - literally. No more. The revolutionary Remington PowerMower, uses a brand new technology to keep the power flowing from motor to blade. The power rivals that of a gas powered engine. Even mowing the "two-week-vacation" grass isn't a problem anymore. Remington designed the mower to appeal to women homeowners… [More]



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Carlsberg has managed to create some pretty fantastic ads; we've featured several on Trend Hunter, and all are ultra creative. For their latest billboard ads in Belgium, they've created signs out the… [More]



Crap-vertising for Shock Movies - Canadian Men in Diapers (VIDEO)Crap-vertising for Shock Movies - Canadian Men in Diapers (VIDEO)

This very clever parody ad would convince you that Canadian men love their diapers - until the end of the commercials and you find out the need the diapers so they can watch the all horror channel, Scream… [More]



Controversial TV Spot Is 2007's Best TV Ad - The Last Supper (VIDEO)Controversial TV Spot Is 2007's Best TV Ad - The Last Supper (VIDEO)

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You on a Times Square Billboard - I in the Sky Public Art Project (GALLERY)You on a Times Square Billboard - I in the Sky Public Art Project (GALLERY)

Imagine seeing yourself on a billboard in Times Square, lit up on one of the most famous streets of the world. You don't have to be a model or a celebrity for it to be possible anymore! Thanks to "I in… [More]



St. Patrick's Day Viral - Irish Spring Body WashSt. Patrick's Day Viral - Irish Spring Body Wash

Irish Spring Body Wash is using St. Patrick's Day as an excuse to launch a silly viral campaign. Similar to Elf Yourself, Santa Swing and Move Your Lederhos'n, the campaign lets users upload their own… [More]



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Tranquil Spanish Subway Ad - Metro Madrid (VIDEO)Tranquil Spanish Subway Ad - Metro Madrid (VIDEO)

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Fun Sony Campaign - Store The Impossible (GALLERY)Fun Sony Campaign - Store The Impossible (GALLERY)

The ad campaign for Sony Micro Vault is absolutely one of my favorites of late: Funny, creative, smart, and visually pleasing. Most importantly, unlike most ads these days, it showcases the product and… [More]



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Connecting Dead & Alive Icons - Converse Centennial 'Connectivity' (GALLERY)Connecting Dead & Alive Icons - Converse Centennial 'Connectivity' (GALLERY)

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The Wave Tower is the newest high rise building to be built in the city that has too much money. A-cero Architects are incorporating the waves of the oceanfront property into the overall design of the… [More]



Louis Vuitton Journeys Campaign - Celeb Shots by Annie Leibowitz (VIDEO)Louis Vuitton Journeys Campaign - Celeb Shots by Annie Leibowitz (VIDEO)

Louis Vuitton has teamed with fashion photographer Annie Liebowitz to create a series of new ads, the latest of which features Keith Richards. The ad, created by Ogilvy & Mather, was launched today.… [More]



Artistic Advertising - Hotel Ads Imitate Renaissance Masters (GALLERY)Artistic Advertising - Hotel Ads Imitate Renaissance Masters (GALLERY)

The Renaissance Hotels in Rome, taking advantage of its name, has put out an advertising campaign on the basis of Renaissance paintings. "The Birth of Venus", a work of art by Renaissance master Sandro… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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