Candid Camera Advertising - Beauty is From Within (VIDEO)
With most ads these days resorting to the quick fix of using sex (it does sell) and shock-factor; it is nice to see those who think outside the box and create a campaign that smartly reflects the selling point of the product.
In order to highlight the fact that White Babyface by Smooth E works from within the skin, the campaign uses three spots in "candid camera" style that show a made-up situation (old cleaning lady dropping the dishes, guy at train station who keeps sneezing, a little cat stu…
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A while ago we saw some fantastic sidewalk art in Brazil for the 6eimeia project.
Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street art too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleve…
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As companies outgrow their original spaces, they find themselves needing temporary offices in a hurry. Dutch designer Jack Brandsma has a unique and attractive solution he will be showing at the design show next month in Milan. Any vacant building can be an office in 24 hours, and then gone just as …
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What better way to show how much people love their Levi's Red Tab jeans and promote the Red Tab on4life portal than depicting people holding on to their jeans and wearing it at all times, even when they really shouldn't?
The campaign which was photographed by Jonathan Tay for OgilvyOne ad agency, S…
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At first, these images look like a scene from a horror movie. My first thought was that these photos were of some crazy Disney witch come to life, like those from Snow White or Beauty and the Beast. But then I took a closer look and realized they were of a modern day woman, likely even an attractive…
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There are advice books, and then there's this.
Just announced as the winner of the Oddest Book Title, 'If You Want Closure in Your Relationship, Start With Your Legs' was written by Big Boom, and is a self-help book written by a man to benefit women. Uh-uh. T
he author writes, "It’s a book, tha…
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After dashing out of the house, you've made it to work but now you're left a little concerned you might be plagued with moose breath after forgetting to brush your fangs or rinse with mouthwash. Before you fret, there's a website you should check out.
TestYourBreath.ca is offering to let you know …
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The last time we saw Adriana Lima, she was promoting Victoria's Secret during the Super Bowl. Now the Brazilian super model is nerding it up to promote a cell phone. Who cares that it's all in Italian, in fact, I think it makes it better!
In the TV spot, the underwear model strips down and does a s…
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Levis has ventured into the wireless phone business. Most of us are used to and familiar with Levis other products such their jeans, T-shirts, shoes, etc. Recently however, Levis, put out a very limited edition of a cell phone called the Red Tab.
The Red Tab comes with MP3 player, stereo bluetooth…
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Really interesting what Time Out New York has been doing lately. In each issue there are real-world ways to meet and hang out with the editors, writers and staff of the magazine.
The magazine was starting to feel somewhat corporate, but this brings it back to the streets where it all started. For …
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Amazon's BookSurge has been getting a lot of buzz, as it could potentially change the print-on-demand industry.
BookSurge allows anyone to ship them their books, Amazon will warehouse them and then sell and ship them through the site.
"According to talks with several pod houses, BookSurge has tol…
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For the first time in history, pawn shops in Paris that normally only accept antique family heirlooms are accepting wine. According to experts, the Credit Municipal de Paris is located in a building that “happens to have 18th century cellars below ground, providing the perfect storage area for the…
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If you've finally hatched a killer idea and developed the great product, one of the most frustrating parts can be figuring out what the do with all your merchandise until it's sold. That's where Amazon is stepping in, with a new service to help businesses with warehousing and shipping.
You can shi…
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In today's competitive business world, individuals are being advised to create a brand for themselves. That includes everything down to designing their own logo and thinking up advertising slogans in order to stand out and succeed. Whether you run your own company or work for a firm, the way to succ…
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It was created in Brazil, more specifically in São Paulo, a new store that works like the standards of the Search Engines algorithms.
Endossa is a new project that functions more like a community of innovation than a regular store. They rent small spaces for entrepreneurs to exhibit and market the…
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