AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Candid Camera Advertising - Beauty is From Within (VIDEO) Candid Camera Advertising - Beauty is From Within (VIDEO)

With most ads these days resorting to the quick fix of using sex (it does sell) and shock-factor; it is nice to see those who think outside the box and create a campaign that smartly reflects the selling point of the product. In order to highlight the fact that White Babyface by Smooth E works from within the skin, the campaign uses three spots in "candid camera" style that show a made-up situation (old cleaning lady dropping the dishes, guy at train station who keeps sneezing, a little cat stu… [More]



Drainage Graffiti (Part II) - Asics Brazil AdsDrainage Graffiti (Part II) - Asics Brazil Ads

A while ago we saw some fantastic sidewalk art in Brazil for the 6eimeia project. Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street art too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleve… [More]









Pop-Up Offices - Crate Spaces in 24 Hours (GALLERY)Pop-Up Offices - Crate Spaces in 24 Hours (GALLERY)

As companies outgrow their original spaces, they find themselves needing temporary offices in a hurry. Dutch designer Jack Brandsma has a unique and attractive solution he will be showing at the design show next month in Milan. Any vacant building can be an office in 24 hours, and then gone just as … [More]



Denim Addictions - Levi's On 4 Life Red Tab Ads (GALLERY)Denim Addictions - Levi's On 4 Life Red Tab Ads (GALLERY)

What better way to show how much people love their Levi's Red Tab jeans and promote the Red Tab on4life portal than depicting people holding on to their jeans and wearing it at all times, even when they really shouldn't? The campaign which was photographed by Jonathan Tay for OgilvyOne ad agency, S… [More]



Extreme Shopping Sprees - Venue Ad Campaign (GALLERY)Extreme Shopping Sprees - Venue Ad Campaign (GALLERY)

At first, these images look like a scene from a horror movie. My first thought was that these photos were of some crazy Disney witch come to life, like those from Snow White or Beauty and the Beast. But then I took a closer look and realized they were of a modern day woman, likely even an attractive… [More]



Odd Book Titles - If You Want Closure in Your Relationship, Start With Your Legs (GALLERY)Odd Book Titles - If You Want Closure in Your Relationship, Start With Your Legs (GALLERY)

There are advice books, and then there's this. Just announced as the winner of the Oddest Book Title, 'If You Want Closure in Your Relationship, Start With Your Legs' was written by Big Boom, and is a self-help book written by a man to benefit women. Uh-uh. T he author writes, "It’s a book, tha… [More]



Online Breath Test - Scope ViralOnline Breath Test - Scope Viral

After dashing out of the house, you've made it to work but now you're left a little concerned you might be plagued with moose breath after forgetting to brush your fangs or rinse with mouthwash. Before you fret, there's a website you should check out. TestYourBreath.ca is offering to let you know … [More]



Supermodels for Cell Phones - Adriana Lima Strips for Samsung (VIDEO)Supermodels for Cell Phones - Adriana Lima Strips for Samsung (VIDEO)

The last time we saw Adriana Lima, she was promoting Victoria's Secret during the Super Bowl. Now the Brazilian super model is nerding it up to promote a cell phone. Who cares that it's all in Italian, in fact, I think it makes it better! In the TV spot, the underwear model strips down and does a s… [More]



Jean Phones II - Levis Red Tab MobileJean Phones II - Levis Red Tab Mobile

Levis has ventured into the wireless phone business. Most of us are used to and familiar with Levis other products such their jeans, T-shirts, shoes, etc. Recently however, Levis, put out a very limited edition of a cell phone called the Red Tab. The Red Tab comes with MP3 player, stereo bluetooth… [More]



Mingling with Journalists - Get Out in New York With Mingling with Journalists - Get Out in New York With "Time Out New York"

Really interesting what Time Out New York has been doing lately. In each issue there are real-world ways to meet and hang out with the editors, writers and staff of the magazine. The magazine was starting to feel somewhat corporate, but this brings it back to the streets where it all started. For … [More]



Dominating Print-on-Demand Industry - Amazon BookSurgeDominating Print-on-Demand Industry - Amazon BookSurge

Amazon's BookSurge has been getting a lot of buzz, as it could potentially change the print-on-demand industry. BookSurge allows anyone to ship them their books, Amazon will warehouse them and then sell and ship them through the site. "According to talks with several pod houses, BookSurge has tol… [More]



Pawning Wine - Paris Hock Shops Accept WinePawning Wine - Paris Hock Shops Accept Wine

For the first time in history, pawn shops in Paris that normally only accept antique family heirlooms are accepting wine. According to experts, the Credit Municipal de Paris is located in a building that “happens to have 18th century cellars below ground, providing the perfect storage area for the… [More]



Warehousing through the Web - Amazon Fulfillment Web ServiceWarehousing through the Web - Amazon Fulfillment Web Service

If you've finally hatched a killer idea and developed the great product, one of the most frustrating parts can be figuring out what the do with all your merchandise until it's sold. That's where Amazon is stepping in, with a new service to help businesses with warehousing and shipping. You can shi… [More]



Personal Branding - Marketing YourselfPersonal Branding - Marketing Yourself

In today's competitive business world, individuals are being advised to create a brand for themselves. That includes everything down to designing their own logo and thinking up advertising slogans in order to stand out and succeed. Whether you run your own company or work for a firm, the way to succ… [More]



Entrepreneur Communities  - Endossa Shops (GALLERY)Entrepreneur Communities - Endossa Shops (GALLERY)

It was created in Brazil, more specifically in São Paulo, a new store that works like the standards of the Search Engines algorithms. Endossa is a new project that functions more like a community of innovation than a regular store. They rent small spaces for entrepreneurs to exhibit and market the… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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