AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Testing 52 Jobs in a Year - Sean Aiken's One Week Job (VIDEO) Testing 52 Jobs in a Year - Sean Aiken's One Week Job (VIDEO)

Young adulthood is a difficult time, particularly when it comes to choosing a career path; it's even more difficult to find a job which offers a sense of passion. Instead of getting bogged down, Sean Aiken took this time to dabble with all sorts of different options, and do so publicly. He's posting on a blog he's titled, One Week Job which details… [More]



Gruesome Shockvertising - Sony PSP Retry AdGruesome Shockvertising - Sony PSP Retry Ad

I am certain that soldiers, fighters and armies all over the world would love this retry feature. The “Retry” Ad for Sony’s PlayStation Portable player gives you a gruesome visual with limps and organs… [More]







Packaging As The Product - Recycled Packaging Lights (GALLERY)Packaging As The Product - Recycled Packaging Lights (GALLERY)

Advertising and product placement have long seeped into our everyday life; from the bus we ride to the music video we see. The Packaging Lights by designer Anke Weiss show the transformation of a mass-product… [More]



Face Made of Human Bodies - Who Do You Think You Are AdFace Made of Human Bodies - Who Do You Think You Are Ad

When looked at from afar, it becomes evident that this image of a face actually consists of photographs of hundreds of naked human bodies that, with their combination of unique shapes and colours. The… [More]



Jenna Jameson for PETA - Pleather Yourself Campaign (GALLERY)Jenna Jameson for PETA - Pleather Yourself Campaign (GALLERY)

Jenna Jameson stars in the latest PETA campaign to protect animals by refraining from using leather and opt for pleather instead. Jenna evokes iconic screen siren Bettie Page with a black wig and pleather… [More]



Fast Luxury Fashion - Ready to Wear Gets High EndFast Luxury Fashion - Ready to Wear Gets High End

Fashion is all about change. Models change, fabrics change, designers change. But the biggest change underway now is the change from haute couture to pret-a-porter. Luxury ready-to-wear made a strong showing… [More]



Bad Weather Marketing - Zappos.com's Opportunistic Raingear at SXSWBad Weather Marketing - Zappos.com's Opportunistic Raingear at SXSW

Apparently when it rains in Austin, it pours Zappos.com ads. The online shoe retailing giants made their presence very prominent at SXSW in Austin in this week. Not exactly what I expected from the weather… [More]



Disney Night Club - Night Kingdom For AdultsDisney Night Club - Night Kingdom For Adults

Mickey Mouse is going night clubbing. To build on Disney World as an adult destination, Disney will launch the Night Kingdom in October 2011. It's a niche park because it's only open from 4 pm to midnight… [More]



Music Video Shopping - GET Interactive Ad Venture Tech (VIDEO)Music Video Shopping - GET Interactive Ad Venture Tech (VIDEO)

Have you ever watched a music video and thought, "OMG, I love Nellie Furtado's shirt... I want that!" Or, "Wow, Fergie has some crazy eye liner, I wonder where I can get that?" or "I want the cell phone… [More]



Fun Advertising - GQ Magazine: The Ideal Man (VIDEO)Fun Advertising - GQ Magazine: The Ideal Man (VIDEO)

We all want the perfect man or woman in our life. But according to the latest fun advertisement for GQ Magazine, the ideal man does not exist. However, you can take comfort in knowing that the ideal man's… [More]



Awareness Through Art - Raphael's Awareness Through Art - Raphael's "The Sistine Madonna" For AIDS

A detail of the Italian Renaissance masterpiece The Sistine Madonna by Raphael has been used by an AIDS awareness organization in Italy to promote the use of condoms. The Lega Italiana per la Lotta Contro… [More]



Eastern European Shockvertising - APFR Battered Women AdsEastern European Shockvertising - APFR Battered Women Ads

The Association for the Promotion of Women in Romania (APFR is the acronym in Romanian) put out this ad showcasing the plight of battered women in that Eastern European Country. The very same ad could… [More]



Human Rights HIV Campaign Shows Compassion- Be Like Nobody (GALLERY)Human Rights HIV Campaign Shows Compassion- Be Like Nobody (GALLERY)

When a person has AIDS, he or she not only has to deal with health issues, they also have to face the judgmental and prejudiced response from the society they live in. From being excluded from social gatherings… [More]



TV Show Influences Tech Fashion - Lipstick Jungle (GALLERY)TV Show Influences Tech Fashion - Lipstick Jungle (GALLERY)

Last time we reported on Lipstick Jungle, a new TV show based on the book series by Candace Bushnell, we mentioned it would probably have a heavy influence on fashion, just like the Sex and the City series… [More]



Real Estate Bribery- Free BMW With Purchase Of HouseReal Estate Bribery- Free BMW With Purchase Of House

I'm sure you are well aware of the downturn in the US housing market and by downturn, I mean full-blown crisis. No one is buying which means no one is selling. The situation has led to an incredible buyer's… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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