AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Commercial Parodies - Russian Mail Order Bride Spoofs Dove Evolution (VIDEO) Commercial Parodies - Russian Mail Order Bride Spoofs Dove Evolution (VIDEO)

Dove's Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it's been parodied, this time using a Russian mail order bride theme. Some may be offended, some may think it's funny. Regardless, here's what it's about: In the original Dove ads, an ordinary-looking woman goes through a time-lapse… [More]



Product Shockvertising - Bolt DetergentProduct Shockvertising - Bolt Detergent

Your initial reaction may be shock when you see this ad, but take a closer look. It's a print campaign for Bolt Detergent and definitely made me do a double take. The best part is the tag line, "It smells… [More]







Cups for Cancer - LiveStrong Travel Mug (GALLERY)Cups for Cancer - LiveStrong Travel Mug (GALLERY)

If you don't have your own Livestrong bracelet, it's pretty much a guarantee that you've seen one. Based on that assumption, you'd know right away that this skinny travel mug is branded with the logo for… [More]



Wild Photos for Green Products - Kate Hudson for WildAid (GALLERY)Wild Photos for Green Products - Kate Hudson for WildAid (GALLERY)

Kate Hudson is widely known for her natural ways, from her boho style of dressing to the environmental causes she supports. Most recently she's supported WildAid in a project which saw her team with her… [More]



Customized Ferrari 612 Scaglietti - New One-to-One Personalisation Program (GALLERY)Customized Ferrari 612 Scaglietti - New One-to-One Personalisation Program (GALLERY)

Ferrari recently launched a new “One-to-One Personalisation Program” at the Geneva Motor Show. The program allows buyers to fully customize their car by choosing details and materials they want in… [More]



Body Paint Ads - Bit Copa Beer (GALLERY)Body Paint Ads - Bit Copa Beer (GALLERY)

"Refreshingly Brazilian, a Bit more exciting" that's what the campaign for Brazilian Bit Copa beer claims. I say, more than just a bit exciting! The print ads successfully create a Brazilian carnival… [More]



Designers Embrace Blogs - Oscar de la Renta joins Chanel, GucciDesigners Embrace Blogs - Oscar de la Renta joins Chanel, Gucci

Last year, Chanel invited a group of fashion bloggers on an all-expenses paid trip to Paris, Gucci flew them to the launch of the Manhattan flagship from places like London and Japan, and now Oscar de… [More]



Girls on Your Fat Belly? - Clever Gym Ad Provides Motivation (GALLERY)Girls on Your Fat Belly? - Clever Gym Ad Provides Motivation (GALLERY)

Guys can be stubborn, no matter how much you tell them that obesity is bad for their health, they don't care. So you have to use 'their language'. Tell them that their big fat belly is what is keeping… [More]



Patriotic Auto Wraps - Union Jack Lotus Exige SPatriotic Auto Wraps - Union Jack Lotus Exige S

Want to show your patriotic side in style? Consider a full-body car decal. Way cooler than Austin Power's ride, the Discovery Channel featured a piece on this customization process, starring a Lotus… [More]



Emergency Light Sabers - Star Wars Bus Stop Ad Prepares You for the SithEmergency Light Sabers - Star Wars Bus Stop Ad Prepares You for the Sith

This a very clever ad for a Star Wars movie placed at a bus stop. I particularly like where it says, "Use in case of Sith." The Sith, of course, are a group of mean villains characterized by their single-minded… [More]



Portrait Architecture - Law Office Shaped in the Image of 'Lady Justice' (GALLERY)Portrait Architecture - Law Office Shaped in the Image of 'Lady Justice' (GALLERY)

A law office in the Netherlands wanted to incorporate the universal justice icon, "Justitia," into their architecture as a promotion and reflection of their morals and standards. Accordingly, they commissioned… [More]



Candid Camera Advertising - Beauty is From Within (VIDEO)Candid Camera Advertising - Beauty is From Within (VIDEO)

With most ads these days resorting to the quick fix of using sex (it does sell) and shock-factor; it is nice to see those who think outside the box and create a campaign that smartly reflects the selling… [More]



Drainage Graffiti (Part II) - Asics Brazil AdsDrainage Graffiti (Part II) - Asics Brazil Ads

A while ago we saw some fantastic sidewalk art in Brazil for the 6eimeia project. Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street… [More]



Denim Addictions - Levi's On 4 Life Red Tab Ads (GALLERY)Denim Addictions - Levi's On 4 Life Red Tab Ads (GALLERY)

What better way to show how much people love their Levi's Red Tab jeans and promote the Red Tab on4life portal than depicting people holding on to their jeans and wearing it at all times, even when they… [More]



Extreme Shopping Sprees - Venue Ad Campaign (GALLERY)Extreme Shopping Sprees - Venue Ad Campaign (GALLERY)

At first, these images look like a scene from a horror movie. My first thought was that these photos were of some crazy Disney witch come to life, like those from Snow White or Beauty and the Beast. But… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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