AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Commercial Parodies - Russian Mail Order Bride Spoofs Dove Evolution (VIDEO) Commercial Parodies - Russian Mail Order Bride Spoofs Dove Evolution (VIDEO)

Dove's Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it's been parodied, this time using a Russian mail order bride theme. Some may be offended, some may think it's funny. Regardless, here's what it's about: In the original Dove ads, an ordinary-looking woman goes through a time-lapse photo-retouching session which ends in her looking like she could be featured in a fashion magazine spread. The parody features a gorgeou… [More]



Product Shockvertising - Bolt DetergentProduct Shockvertising - Bolt Detergent

Your initial reaction may be shock when you see this ad, but take a closer look. It's a print campaign for Bolt Detergent and definitely made me do a double take. The best part is the tag line, "It smells this irresistible." It's an attention grabber, for sure, and isn't that what clever ads are … [More]









Free Electric Cars (With Subscription) - Project Better PlaceFree Electric Cars (With Subscription) - Project Better Place

To give electric cars a jolt, Project Better Place proposes a plan like the cell phone launch. Their idea is to heavily subsidize the cost of the equipment, and charge only for the service. In this case, the car might be free, if you agree to buy the battery and recharge at specified vendor locati… [More]



Cups for Cancer - LiveStrong Travel Mug (GALLERY)Cups for Cancer - LiveStrong Travel Mug (GALLERY)

If you don't have your own Livestrong bracelet, it's pretty much a guarantee that you've seen one. Based on that assumption, you'd know right away that this skinny travel mug is branded with the logo for Lance Armstrong Foundation in support of cancer. Unlike other to-go mugs, the Livestrong Trave… [More]



Online Commitment Contracts - StickK to Your GoalsOnline Commitment Contracts - StickK to Your Goals

StikK lets you create commitment contracts online to help honour and meet your goals, from quitting smoking and losing weight to other personal or career aspirations. We all set goals in January, but soon after, we get absorbed in the regular day to day. That's where the commitment contract comes … [More]



Wild Photos for Green Products - Kate Hudson for WildAid (GALLERY)Wild Photos for Green Products - Kate Hudson for WildAid (GALLERY)

Kate Hudson is widely known for her natural ways, from her boho style of dressing to the environmental causes she supports. Most recently she's supported WildAid in a project which saw her team with her long time hair stylist, David Babaii, to launch an eco-friendly haircare line. Hudson will don… [More]



Customized Ferrari 612 Scaglietti - New One-to-One Personalisation Program (GALLERY)Customized Ferrari 612 Scaglietti - New One-to-One Personalisation Program (GALLERY)

Ferrari recently launched a new “One-to-One Personalisation Program” at the Geneva Motor Show. The program allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program is inaugurated with… [More]



Body Paint Ads - Bit Copa Beer (GALLERY)Body Paint Ads - Bit Copa Beer (GALLERY)

"Refreshingly Brazilian, a Bit more exciting" that's what the campaign for Brazilian Bit Copa beer claims. I say, more than just a bit exciting! The print ads successfully create a Brazilian carnival atmosphere with hot barely dressed girls holding Bit Copa beer while various local Brazilian cultur… [More]



Designers Embrace Blogs - Oscar de la Renta joins Chanel, GucciDesigners Embrace Blogs - Oscar de la Renta joins Chanel, Gucci

Last year, Chanel invited a group of fashion bloggers on an all-expenses paid trip to Paris, Gucci flew them to the launch of the Manhattan flagship from places like London and Japan, and now Oscar de la Renta has decided to embrace the power of the blogosphere too. Just like Perez Hilton was able… [More]



Girls on Your Fat Belly? - Clever Gym Ad Provides Motivation (GALLERY)Girls on Your Fat Belly? - Clever Gym Ad Provides Motivation (GALLERY)

Guys can be stubborn, no matter how much you tell them that obesity is bad for their health, they don't care. So you have to use 'their language'. Tell them that their big fat belly is what is keeping them away from girls, and they just might joing your gym! The print ad for Eizens Sport Center ask… [More]



Patriotic Auto Wraps - Union Jack Lotus Exige SPatriotic Auto Wraps - Union Jack Lotus Exige S

Want to show your patriotic side in style? Consider a full-body car decal. Way cooler than Austin Power's ride, the Discovery Channel featured a piece on this customization process, starring a Lotus Exige S with a Union Jack pattern. Auto wraps are skins for your cars that let you customize thei… [More]



Coffee Softdrinks - JavaPop Organic Coffee On-The-Go (GALLERY)Coffee Softdrinks - JavaPop Organic Coffee On-The-Go (GALLERY)

Who, besides the British who have their tea, is able to start the work day without that much-needed shot of caffeine? That being said, who has time to brew a nice fresh cup of coffee? In recent years, the US consumer market for on-the-go coffee exploded. Most beverage manufacturers hastily introdu… [More]



Emergency Light Sabers - Star Wars Bus Stop Ad Prepares You for the SithEmergency Light Sabers - Star Wars Bus Stop Ad Prepares You for the Sith

This a very clever ad for a Star Wars movie placed at a bus stop. I particularly like where it says, "Use in case of Sith." The Sith, of course, are a group of mean villains characterized by their single-minded lust for power and disdain for sentient life, they are an alliance, of sorts, of warrio… [More]



Rest in Peace on the Moon - Memorial Spaceflights Take Your Ashes to SpaceRest in Peace on the Moon - Memorial Spaceflights Take Your Ashes to Space

Celestis, Inc., the pioneer in Memorial Spaceflight, announced recently it has reached agreement with two companies to launch payloads containing human cremated remains to the surface of the Moon as soon as 2009. Going on vacation to the moon might be an unattainable dream... But getting your ashes… [More]



Portrait Architecture - Law Office Shaped in the Image of 'Lady Justice' (GALLERY)Portrait Architecture - Law Office Shaped in the Image of 'Lady Justice' (GALLERY)

A law office in the Netherlands wanted to incorporate the universal justice icon, "Justitia," into their architecture as a promotion and reflection of their morals and standards. Accordingly, they commissioned the ’19 het Atelier’ architecture office for this abstract modern representation of a … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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