AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Purse for Gluttonous Women - Gilli Nutella Cube Purse for Gluttonous Women - Gilli Nutella Cube

Those of you who don't love the luscious brown cream raise your hand please... I am sure there aren't many of you "Nutella is the red line that runs between the childhood of millions of people around the world" they say on lovemarks.com. The famous jar has now been transformed in a very special cube-shaped bag, only 100 of which were made for the… [More]



Valentine's Movie Marketing - HMV's First TV Spot is All About Romance (VIDEO)Valentine's Movie Marketing - HMV's First TV Spot is All About Romance (VIDEO)

HMV is launching its first ever TV spot, and the media company is doing so just in time for February 14th, in hope of pushing movie sales. It will be the HMV's biggest Valentines campaign to date. In… [More]







Winter 2079 - Global Warming Ad Gags by Go Shout (VIDEO)Winter 2079 - Global Warming Ad Gags by Go Shout (VIDEO)

Very interesting campaign. Here's the setup: The video depicts winter in the year 2079. We should expect to see bleak, snow covered imagery, instead, we are presented with a hip pool party complete with… [More]



Artvertising (Update) - Red Bull Art of Can Exhibit (VIDEO)Artvertising (Update) - Red Bull Art of Can Exhibit (VIDEO)

A while back we featured the Art of Can Exhibit which challenged artists to get creative with Red Bull cans. The works the artists put together are truly amazing. They have worked the silver and blue aluminum… [More]



Baked Bean Sommeliers - Heinz Bean Bars in LondonBaked Bean Sommeliers - Heinz Bean Bars in London

Beer and beans both have a special place in many blokes' hearts. At last the two have been married together by Heinz Baked Beans to promote their “Saucy Beanz” range. So it’s no loner Pinot Grigio… [More]



Groundbreaking Music Marketing - World's First Mobile AlbumGroundbreaking Music Marketing - World's First Mobile Album

We have seen exclusive mobile singles before, but Timbaland and Verizon Wireless are set to make the first "mobile album," which will be exclusively available to subscribers of V Cast, Verizon's mobile… [More]



Youth Shockvertising II - CONCEPT 'Don't Lose Control' Child Abuse Ad (GALLERY)Youth Shockvertising II - CONCEPT 'Don't Lose Control' Child Abuse Ad (GALLERY)

These concept ads related to child-protection are very disturbing. But so is the subject matter. Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic… [More]



Google Makes Quiet Huge Deal - GE Adds GOOG 411 to Phone KeypadGoogle Makes Quiet Huge Deal - GE Adds GOOG 411 to Phone Keypad

General Electric made a deal with Google for some prime real estate. It's not dirt, it's the center button on their new cordless phone. The Premier DECT 6.0 has a GOOG-411 button in the heart of the keypad.… [More]



Music Video Advertisement - Alesha Serenades a Ford Focus (VIDEO)Music Video Advertisement - Alesha Serenades a Ford Focus (VIDEO)

Brands have been sponsoring music videos and movies to promote their products for a long time. These days there is hardly a new video that doesn't contain blatant shots of a new phone model, a soft drink… [More]



Interactive Marketing - 1-click Awards (VIDEO)Interactive Marketing - 1-click Awards (VIDEO)

1-click award is a competition rewarding the interactive works using mouse actions such as click. The contest offers the winner 500,000 yen and is being organized by Japanese recruiting company, Recruit.… [More]



Ambilight Spectra TV Illuminates the Home - Aurea By PhilipsAmbilight Spectra TV Illuminates the Home - Aurea By Philips

Take a step into a new dimension of sensory experiences. Released by Philips and integrating the unique Ambilight Spectra technology, Aurea is an innovative, flat television screen that brings a sensual… [More]



Retro Fashion Warnings - Diesel Health & Safety Procedure (VIDEO)Retro Fashion Warnings - Diesel Health & Safety Procedure (VIDEO)

We've featured Diesel fashions, shows and ads on Trend Hunter so often; we just can't get enough of their viral qualities. The latest TV spot is called Diesel Health and Safety Procedure. It's a silly… [More]



Chic Café - Nestlé’s Nespresso Boutique In Paris (GALLERY)Chic Café - Nestlé’s Nespresso Boutique In Paris (GALLERY)

The world’s biggest Nespresso boutique is now part of one of the most famous avenues on the planet, the Champs-Elysées. With its 1500 square meters (16,150 square feet) of space on two levels, the… [More]



Improving Internet Commerce - eBay Nixes Negative Seller FeedbackImproving Internet Commerce - eBay Nixes Negative Seller Feedback

eBay sellers are pretty miffed after a new rule regarding comments was put into place after some users abused the system. eBay doesn't like that sellers have been gaming the system in order to influence… [More]



Guerrilla Fashion Marketing - DKNY Neon Bikes Around NYCGuerrilla Fashion Marketing - DKNY Neon Bikes Around NYC

We featured the Chanel bicycle a few months ago, and it was wildly popular. Now DKNY has plopped several neon orange bicycles around New York City in an stylish guerrilla marketing attempt. The bikes,… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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