AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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World's Largest Gucci Store - Gucci New York (GALLERY) World's Largest Gucci Store - Gucci New York (GALLERY)

New York can add another feature and tourist attraction to its already long list - the new Gucci flagship store about to be opened on 725 Fifth Avenue. The new store will be the world's largest Gucci store oozing elegance and architectural artistry. The architect is the world renowned James Carpenter and his fingerprints are all over this new store - along with those of Creative Director Frida Giannini who collaborated on the building design. The floor to ceiling glass facade encases three floo… [More]



Backyard Landmarks - Mansions Next to Hollywood SignBackyard Landmarks - Mansions Next to Hollywood Sign

Up to five mega mansions may soon pop up on one of the most cherished symbols of shallowness. The park behind the famous Hollywood sign in L.A. is up for sale. "A Chicago investment group said Tuesday that Los Angeles officials had failed to come up with the cash to preserve the mountaintop next t… [More]







Encouraging Safe Sex in NYC - Get Some Condom Campaign (GALLERY)Encouraging Safe Sex in NYC - Get Some Condom Campaign (GALLERY)

Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan: New Yorkers are being encouraged to "Get Some" . Street teams will be handing out the free… [More]



Yahoo News To Be Delivered In 3-DYahoo News To Be Delivered In 3-D

Yahoo's latest effort is a 3-D news/mapping web application that allows for the viewer to follow the day's stories as they happen across the globe. This application combines Yahoo News RSS feeds with a flash-based 3-D globe that seeks to offer the end user with an interactive edge as they browse thr… [More]



Gadgets that Say Gadgets that Say "I Love You" - Heart-Shaped Mouse (VIDEO)

Ready to click your way to romance? There's no way Valentine's Day could go by without a few mentions of marketing gimmicks for the special day. This heart-shaped mouse features two clickers with a scrolling wheel in the middle that, when clicked, says "I love you." Heart-shaped USB mouse says "I lo… [More]



Christian Fashion Statement - Cross MP3 Player with Bible Audio (VIDEO)Christian Fashion Statement - Cross MP3 Player with Bible Audio (VIDEO)

What would Jesus listen to? Christian form meets function meet fashion with this cruxifix shaped mp3 player necklace, containing 17 hour of the New Testament audio Bible. Distributed in the United States by CrossMP3Player.com. [More]



Super Rich Hackers - Storm Worm Makes Millions DAILYSuper Rich Hackers - Storm Worm Makes Millions DAILY

I may stop trend hunting and start hacking and spamming soon! IBM’s principal web security strategist, Joshua Corman, said that people behind the Storm worm are making millions of pounds a day by using it to generate revenue. He said that in the past it had been assumed that web security attacks w… [More]



The Cellphone As Multimedia Object- Isabella Rossellini Mounts A Housefly On Your ScreenThe Cellphone As Multimedia Object- Isabella Rossellini Mounts A Housefly On Your Screen

Actress Isabella Rossellini, a 20 year veteran of the big screen, is involved in a project to direct a series of short 1 minute films specifically designed for cellphones and computers. Three of the films were already showcased at the Berlin International Film Festival recently and in each of the ep… [More]



Musical Dogs For Marketing - Falling in Love (Doggy Style) (VIDEO)Musical Dogs For Marketing - Falling in Love (Doggy Style) (VIDEO)

Remember Dogside? Now the pet company, whose mission is to pamper pooches with only the best, has launched a viral video of "the world's first ever canine boy band." The clip, which can be seen above, features a series of dogs in a music video to Falling in Love (Doggy Style) which sees the canine… [More]



Funke & Will AG's Hot New Convertible - 2nd Gen Yes! Roadster 3.2 (VIDEO)Funke & Will AG's Hot New Convertible - 2nd Gen Yes! Roadster 3.2 (VIDEO)

The 2008 Yes! Roadster was one of the most exciting cars to make its first appearance at the Chicago Auto Show. The 2,000 pound car has a 3.2 liter V-6 engine that puts out about 255 horse power. "Transmission choices include a standard equipped 6-speed manual or optional 5-speed automatic. Inside… [More]



London Heathrow's Facelift - Terminal 5 (VIDEO)London Heathrow's Facelift - Terminal 5 (VIDEO)

Airports are a huge part of a city or country's pride, as it is often the first impression visitors have of the location. Chances are, if you've done quite a bit of traveling, you've gone through London's Heathrow Airport. It's one of the world's most popular destinations, as well as being a locatio… [More]



Digital Watermarking Via Eye - Canon Iris Registration WatermarkDigital Watermarking Via Eye - Canon Iris Registration Watermark

Any photographer knows how frustrating it is to have their images used without their permission. A new innovation, however, would allow for photo copyrighting to be all in the eye. Don't see what I mean? Two protection techniques used before are watermarking and severe compression, yet those ruin t… [More]



Phone Tech Transforms Fashion Week - Nokia 6131 NFC (VIDEO)Phone Tech Transforms Fashion Week - Nokia 6131 NFC (VIDEO)

A few key players in the mobile phone world are using at London Fashion Week, which is currently running, as an opportune venue to test drive some innovative new technologies like NFC's Instant Fashion Feedback. Nokia, for example is working with designer Emilio de la Morena who is using Near Field… [More]



First Arab Designer at Milan Fashion Week - Milia MFirst Arab Designer at Milan Fashion Week - Milia M

The air in Milan is sparkling, waiting for the forthcoming Milan Fashion Week, the event that between 16th and 23rd February will catch the eyes of the world's fashion industry. One big new this year comes from the Middle East: Milia Maroun, aka Milia M, will be the first Arab designer invited to pa… [More]



Desperate for Market Share - McDonald's Uses Feng ShuiDesperate for Market Share - McDonald's Uses Feng Shui

In one of the strangest moves to attract customers, a McDonald's in California is trying to integrate the five elements of fire, earth, wood, water, and metal - Feng Shui into the world of sugar, fat, etc. etc. The restaurant has totally redesigned their interior under the guidance of Grand Master D… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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