AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Merchandising Dead People - Heath Ledger Action Figure in May (VIDEO) Merchandising Dead People - Heath Ledger Action Figure in May (VIDEO)

OK, we get that Elvis merchandise is still hot, but Keith Ledger action figure? Yes, with the family's blessing, Ledger as The Joker in The Dark Knight, will be marketed by Mattel. Two versions of the doll will be on the shelves. One with a rocket launcher and one with a knife. Ledger died from and OD of Rx meds. [More]



Lickable Ads - Welch's Grape JuiceLickable Ads - Welch's Grape Juice

Scratch and sniff is so '90s. Marketers for Welch's have gotten a lot more savvy when trying to appeal to the senses of their customers. The company has launched a new lickable ad campaign for their grape juice. Similar to perfume ads that have panels you pull back to offer a hint of the fragrance… [More]







Ad Evaluation By Blink - imotionsAd Evaluation By Blink - imotions

Adverting is an expensive business and agencies and their clients are always looking for ways to monitor the success of a campaign. imotions, a danish technology company, have created a way to monitor viewers reactions through their blink. The eye sensors track where a person is looking, their pup… [More]



Digital Here To Stay - No More PolaroidsDigital Here To Stay - No More Polaroids

Polaroid cameras have allowed instant access to embarrassing pics for decades- changing the photography industry forever. You would be hard pressed to find someone who doesn't have at least one Polaroid pic thrown in an old shoe box. But, everything changes - especially the way we preserve our photo… [More]



3D Print Ads - Arcor Bubble Gum (GALLERY)3D Print Ads - Arcor Bubble Gum (GALLERY)

What an absolutely simple yet utterly creative and fun print ad. You open your magazine, and an ad for Arcor Bubble Gum pops up in your face, just like the real gum does. The ad was created by Leo Burnett advertising agency in Brazil and photographed by Dercílio Vanzelli. With an ad like this, you… [More]



Flying Casinos - Airbus A380 Spark Interest in Asian MarketsFlying Casinos - Airbus A380 Spark Interest in Asian Markets

There is interest in turning the double-decker Airbus A380 into the world’s first flying casino. Major airlines have not been interested in this project, but interested customers are located in Asia, where gaming is a booming market. Sources say that the Chinese territory of Macau is starting to o… [More]



Musical Art For Gap Viral - Sound of Colour (VIDEO)Musical Art For Gap Viral - Sound of Colour (VIDEO)

You may not think colour has a sound, but five bands and five directors were able to create five music videos inspired by five different colours. What results was the Sound of Color, and the compilation will part of an online ad campaign by Gap. The Raveonettes, Dntel, Swizz Beatz, the Blakes and Ma… [More]



Automakers Create Buzz with Ltd Editions - 2008 Corvette Z0-6 427 (GALLERY)Automakers Create Buzz with Ltd Editions - 2008 Corvette Z0-6 427 (GALLERY)

Muscle lovers rejoice - the Chevy 427 is BACK. Corvette has announced that a hot new limited edition Vette will be rolling out this spring. The 427 Limited Edition Z06 will take car buffs back to the days of the Stingray of the mid-60's. This will be the most expensive Vette yet, at $84,195. Experts… [More]



Smart Pillbox – MIT’s uBox-uPhone Project Saves LivesSmart Pillbox – MIT’s uBox-uPhone Project Saves Lives

According to scientists at MIT, “Tuberculosis has long been eradicated from the world's industrialized nations but continues to take a terrible toll in a few poor, rural regions of Asia and Africa. Every year, 10 million new cases are diagnosed and two million people die of the disease.” As a re… [More]



Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear (VIDEO)Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear (VIDEO)

JBS mens underwear new campaign employs the slogan "Men do not want to look at naked men". So what do they do? They use partially-nude hot females in a super naughty, super provocative maxim-like shoot that borders on softcore porn. I doubt men will argue with JBS' choice. Well straight men at least… [More]



Wearable TV - Video Vest (GALLERY)Wearable TV - Video Vest (GALLERY)

You know what it's like when all eyes in the room are glued on the TV, right? Well, if you love being the centre of attention, then you're going to want one of these wearable TV screens. The Wearable Video turns your torso into both a portable video display, complete with sound. It's a great form … [More]



Sun Screen Vending Machine - No More Rub Downs on the Beach (VIDEO)Sun Screen Vending Machine - No More Rub Downs on the Beach (VIDEO)

Two chicks on the beach rubbing oil on each other may be replaced by two chicks spraying each other. Bummer. Sunscreen Mist is a vending machine that dispenses Ocean Potion products in a variety of SPF's or sun enhancers or even self-tanning products. It also has the advantage of eliminating empty t… [More]



Sexy DIY Advertising Reveals the Truth Behind Chocolate (VIDEO)Sexy DIY Advertising Reveals the Truth Behind Chocolate (VIDEO)

I'm tired of traditional advertising that insults my intelligence. Too often, ads are one-way messages from brands telling consumers what to purchase through overt campaigns that depend on boring stereotypes to inspire us to buy. Most consumers listen to (and trust) product opinions from friends an… [More]



Escalator Morphs Hairstyles - Juice Salon Ad (VIDEO)Escalator Morphs Hairstyles - Juice Salon Ad (VIDEO)

An awesome new experience might just be your next escalator ride, that is if Juice Salon is advertising in your mall. While you're standing there looking down at the moving stairs five minutes after you’ve gotten off, passersby will understand your awe struck behavior when they see this nifty cre… [More]



Bookseller Strives to Remain Relevant - Borders Opens Hi Tech Store (GALLERY)Bookseller Strives to Remain Relevant - Borders Opens Hi Tech Store (GALLERY)

Low tech Borders Book Stores is opening a whole bunch of new concept stores that is heavy on tech. They will help you print your own book, burn your photos to a custom CD mix from their 2.4 million songs, turn digital photos into books. Ancestor.com will help with genealogy searches. There will be … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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