AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Controversial Support Bra Ad - Running Free (GALLERY) Controversial Support Bra Ad - Running Free (GALLERY)

This a controversial ad campaign that has sparked much debate. It's an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the idea, but the bra company refused to be associated with the imagery. The campaign features three photos: a woman with a broken nose, a woman with a black eye and a woman with missing teeth. Obviously, from injuries by their bouncing assets while running. The tag line is "Support bras, now available… [More]



Viral Disney Theme Park Ad - The Twilight Zone Tower of TerrorViral Disney Theme Park Ad - The Twilight Zone Tower of Terror

Have you ever been curious about the Twilight Zone? Disney is giving people a chance to experience a thrillingly haunting experience with the launch of a new viral ad. Beginning February 21, site goers will be able to create their own TV or radio advert by uploading their photos which will then be… [More]







Victoria Beckham Gets Goofy For Campaign - Marc Jacobs Ads II (GALLERY)Victoria Beckham Gets Goofy For Campaign - Marc Jacobs Ads II (GALLERY)

A little while ago, Going Like Sixty mused that Victoria Beckham's timing was all too perfect between the time she was listed on Blackwells’ Worst Dressed List and when she was featured in one of the most peculiar Marc Jacobs campaigns to date. As far as we'd seen of the campaign, Posh never sho… [More]



Musical Obama Speech Mash-Up II - Musical Obama Speech Mash-Up II - "Hope Changes Everything" (VIDEO)

Following closely on the heels of the wildly popular "Yes We Can" video is another musical mash-up of Barack Obama's speeches, this one titled, "Hope Changes Everything." It features a video montage of Obama speaking, shaking hands and engaging with the public. In the background run words from one… [More]



Multitouch Functionality for Notebooks - Apple to Use Chords to Control AppsMultitouch Functionality for Notebooks - Apple to Use Chords to Control Apps

The coolness of touch pads that react to different finger movements is fascinating; just think of the iPhone. Apple seems to really like this concept and want to stretch even further. The company has applied for a patent that would involve the use of "chords" to create different reactions. Much pl… [More]



Dead Stars in New Ads - Morrison, Joplin & Elvis in 'Vinyl Never Dies' (GALLERY)Dead Stars in New Ads - Morrison, Joplin & Elvis in 'Vinyl Never Dies' (GALLERY)

Fnac Stores play on the emotional 'music idols never die' to promote their new vinyl section by using vinyl records of three iconic musical legends, Jim Morrison, Elvis Presley and Janis Joplin. The models pose behind the album sleeve in a way that makes it look like the dead star is actually posing… [More]



Designer Night Life - Roberto's Cavalli Clubs (VIDEO)Designer Night Life - Roberto's Cavalli Clubs (VIDEO)

Italian designer Roberto Cavalli has branched outside the fashion industry to work on interior design projects. His latest endeavour is opening a nightclub he would design himself. The first Cavalli Club will open in October 2008 in Dubai, a city where he's already designed a tower and residences. … [More]



3D LED Window Displays - Harrod's 3D LED Window Displays - Harrod's "Senses" Campaign (GALLERY)

Harrod's, the famous London department store, has launched a brilliant in-store campaign called "Senses" which uses a 3D LED display of vibrant colours and patterns to mimic the senses. An image of a city skyline by night appearing to be under a dramatic storm evokes the senses of sight, sound and … [More]



Elite Model Gets Mannequinized - Agyness Deyn (GALLERY)Elite Model Gets Mannequinized - Agyness Deyn (GALLERY)

Agyness Deyn is the British Fashion Awards Model of the Year and now joins an elite group of models that will be made into a lifeless, semi-recognizable mannequins. Adel Rootstein is a mannequin maker who decided to release a cadre of Deyn's on the world. The 25 year old model, who was born Laura H… [More]



Maxim Meets eBay - JohnnyDarter.comMaxim Meets eBay - JohnnyDarter.com

JohnnyDarter.com is combining the exciting photos of a men's magazine (like Maxim) with the convenience of an online store (like eBay). They don't actually sell anything. Instead, the site 'advertises' the things that women are already selling somewhere else on the internet, e.g. eBay, Craiglist, et… [More]



Designer TV Spots - Matthew McConaughey for Dolce & Gabbana (VIDEO)Designer TV Spots - Matthew McConaughey for Dolce & Gabbana (VIDEO)

We have seen so many celebrities model for designers in print, it's nothing new. Rare still are celebrities who act in TV spots for designers. Nicole Kidman did it for Chanel, and now Matthew McConaughey is sharing his chiseled body with the world in the latest Dolce and Gabbana campaign. The hunk… [More]



Boycotting to Force Change - PETA Gets H & M to Change WoolBoycotting to Force Change - PETA Gets H & M to Change Wool

PETA scored a major victory against Australian sheep farmers when H & M banned Australian wool from their designs. The dispute arose of a practice called mulesing. This is removal of skin from the tail to prevent flies from laying eggs in the folds. A statement from H & M said they would start looki… [More]



Virtual Gifts Become Real Products - Mars Celebrate Application on FacebookVirtual Gifts Become Real Products - Mars Celebrate Application on Facebook

Facebook users know that you can give your friends virtual gifts, but for the first time, there are gifts that can be redeemed in real life for real products. Mars Snackfood UK is the first marketer to use this product through an application called Celebrate. When users buy each other a virtual ca… [More]



New iPhone Ad - New iPhone Ad - "The Great Thing" (VIDEO)

We've seen how viral Apple's commercials get, so we thought we'd fill you in before everyone's seen the latest. Plus, when this one gets spoofed, you'll want to have the original to compare it to. The latest iPhone commercial is called "The Great Thing" and emphasizes how truly fantastic it is to be… [More]



Starbucks Gets Pricier, Fancier - Brewed to Order Premium BlendStarbucks Gets Pricier, Fancier - Brewed to Order Premium Blend

Starbucks thinks you should spend more on your cuppa. In Seattle they are testing a 12 oz up of "fresh-pressed" coffee at $2.50 each and calling it a premium product. "The new Starbucks drink, made in a machine that brews each cup individually, may become part of Chief Executive Howard Schultz's p… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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