AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Super Camera Has 19 Lenses - Adobe Light-Field Lens (VIDEO) Super Camera Has 19 Lenses - Adobe Light-Field Lens (VIDEO)

Adobe, the company we can thank for industry topping computer graphic and photo programs like PhotoShop, Illustrator and InDesign has branched into world of real products with the launch of a super camera lens. If you've ever seen a fly's eye up close, then you'll have a pretty good visual of what the super lens looks like. Like a black honeycomb, the camera combines 19 lenses which act together to produce top of the line photographs as well as give the photographer the incredible ability to m… [More]



Lifesize Formula 1 Car is Edible - Candy Coated Chocolate Ferrari F2008Lifesize Formula 1 Car is Edible - Candy Coated Chocolate Ferrari F2008

It's the worlds fastest M & M! This lifesize model Ferrari is made of Belgian chocolate, 4,405 lbs worth to be exact, with a red candy coating. The life-size chocolate Ferrari Formula 1 car took over a year to make and has been delivered to Sorrento, Italy for the Scuderia Ferrari Club Napoli part… [More]









Plastic Surgery Obsession Ads - Chevrolet Jabs (GALLERY)Plastic Surgery Obsession Ads - Chevrolet Jabs (GALLERY)

Chevorlet is certainly not trying to impress or get the business of plastic surgery obsessed LA and Hollywood. "If it's not fixed by the one who made it, it probably won't work." That's the new campaign slogan for Chevrolet Official Service Center. Couple that with images of plastic surgery gone ove… [More]



3D Magazine Issue With Mosaics - SI Swimsuit Edition Has Kid's Games (GALLERY)3D Magazine Issue With Mosaics - SI Swimsuit Edition Has Kid's Games (GALLERY)

SPOILER ALERT: Hey guys, tired of looking at the scantily clad women in the Sports Illustrated Swimsuit edition? Get your daughter to help you scour the backgrounds for hidden images. Just kidding, but they were actually strategically placed there. A spokesperson described it as the 3-D issue and … [More]



Disney Targets 60+ Market - Tokyo Disneyland & DisneySea Discount SeniorsDisney Targets 60+ Market - Tokyo Disneyland & DisneySea Discount Seniors

Live long enough and even Disney gives you a discount. Geezers are used to a dime off their cup of coffee at Mickey D's, but the Mickey Mouse honchos in Japan decided they needed to do more to attract more seniors. At Tokyo Disneyland and DisneySea they are beginning to offer a 22% discount to tho… [More]



Browser Charity Celebration - Firefox Celebrates 500 Million Download with 500 Million Rice GrainsBrowser Charity Celebration - Firefox Celebrates 500 Million Download with 500 Million Rice Grains

Firefox celebrated surpassing the 500 million download mark with a campaign to raise 500,000,000 grains of rice in one day to help feed the world's poor. 500 million grains of rice is enough to feed 25,000 people for one day. Donations can be made at http://freerice.com. A free browser celebrates l… [More]



Car Commercial With No Cars - Ford Uses Acrobats To Pose As Fusion & Edge (VIDEO)Car Commercial With No Cars - Ford Uses Acrobats To Pose As Fusion & Edge (VIDEO)

A TV commercial for the Ford Motor Company in Canada advertising 2 of Ford's vehicles (the Fusion and the Edge) features no cars. Instead, Ford uses people dressed in the Ford blue who, a la Cirque Du Soleil, form the recognizable silhouettes of the cars in dramatic and artistic fashion. This is a b… [More]



Viral Pork Campaign - Stand By Your HamViral Pork Campaign - Stand By Your Ham

The UK's pork industry has been hurting pretty badly, but pig farmers aren't getting discouraged yet. At least not until they've tested the powers of online virals. A group of about 20-30 farmers gathered in London to produce a song called "Stand by Your Ham," a parody of the Tammy Wynette song, "… [More]



Naked Street Portrait - Selfridges Gets Naughty To Promote Stripped (GALLERY)Naked Street Portrait - Selfridges Gets Naughty To Promote Stripped (GALLERY)

Naughty marketing is one of the most tried and true ways of getting attention, but it's still rare to see full on nudity in a public place. Selfridges in London had a model pose nude in their window during rush hour, wearing nothing but a shawl as she posed for a painting by Jacques le Trompet,. H… [More]



Difficult Advertising & Branding - Olla Condoms (GALLERY)Difficult Advertising & Branding - Olla Condoms (GALLERY)

This new ad campaign for Olla condoms got me thinking about how hard it is to advertise certain brands. The tag line of the campaign is "The day after is more relaxed for those who wear condoms." The only indicator of the brand is a printed 'Olla' underneath. So when you think about it, the effect i… [More]



Magalogue - The Return of Abercrombie & Fitch Quarterly (GALLERY)Magalogue - The Return of Abercrombie & Fitch Quarterly (GALLERY)

Warning: partial nudity. After a five years absense, Abercrombie & Fitch Quarterly is returning with a bang across the pond with the legendary fashion photographer Bruce Weber (so expensive that U.S. Vogue is said to afford him only twice a year, according to Herald Tribune); and no "product" shots … [More]



Music Biz Changed Forever - MySpaceMusicMusic Biz Changed Forever - MySpaceMusic

MySpace is close to making beautiful music. They are in significant negotiations with all the major labels that would probably let users stream free and download too. More than likely called MySpaceMusic, they are working hard to stay ahead of Facebook. Ironically one of the labels has sued MySpace … [More]



Will Ferrell's Viral Campaigns - Semi-Pro Fake Ads & Will Ferrell's Viral Campaigns - Semi-Pro Fake Ads & "Let's Get Sweaty" Cards (VIDEO)

To promote his latest movie, Semi-Pro, Will Ferrell dressed up as his character, Jackie Moon to create this viral campaign which is disturbing, yet a tactic his fans will find hilarious. The movie doesn't hit theaters until February 29, but already it's created quite a buzz. The trailer is embedded … [More]



Guerrilla Campaign for Homeless - Vitae SheltersGuerrilla Campaign for Homeless - Vitae Shelters

Around the streets of Portugal, the inside lids of garbage cans have been adorned with stickers bearing images of a tired looking, older homeless man. Accompanying the image is a tag line that reads, "Help. So that no one has to come here for food." This guerrilla marketing campaign for Vitae Shelt… [More]



What Bare Celebs Are Worth - NY Mag Scored Big With Lohan (UPDATE) (VIDEO)What Bare Celebs Are Worth - NY Mag Scored Big With Lohan (UPDATE) (VIDEO)

(Warning: partial nudity) The photoshoot in which Lindsay Lohan re-enacted Marilyn Monroe's 1962 shoot "The Last Sitting" was one of the best thing ever to happen to New York Magazine. Lohan, who got completely naked, got paid NOTHING to do the shoot. On the first day the photos were up, NY Mag'… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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