AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Valentines Marketing Hits Food - Heart-Shaped Salmon Filets Valentines Marketing Hits Food - Heart-Shaped Salmon Filets

It is a massive pet peeve of mine that around Valentines day almost EVERYTHING involves hearts. However, when I discovered that the Royal Fishmongers are serving up heart-shaped fish fillets, I just had to share it. It is so ridiculous, it's cool. Of course it would be pretty easy to make your own if you didn't mind the wastage. And, to be fair, being able to buy heart-shaped salmon fillets is a new one of me. Is it just the UK that has an obsession with hearts, or does this happen worldwide i… [More]



Custom Made Cereal - MyMuesli (VIDEO)Custom Made Cereal - MyMuesli (VIDEO)

Just as famous as Germany is for Bratwurst and Sauerkraut, it's well known for Muesli. Muesli (aka Müsli and Mueslix) is a mix of cereals comprised of a combination of grains, nuts and dried fruit. MyMuesli.com lets you customize your own mix of organic cereals online, choosing from a selection o… [More]







Fashionable McUniforms - Princess Di's Designer to Create McDonald's UniformsFashionable McUniforms - Princess Di's Designer to Create McDonald's Uniforms

Bruce Oldfield, favored designer of Princess Diana, is best know for his beautiful gowns and formal wear. However, word on the fashion grape fine is that he is to turn his hands to fast food chain McDonald's. More accurately, the attire of it's staff, in order to glam up their work wear. The collabo… [More]



Mega Lingerie Fashion Show in Paris - The Salon de Lingerie International (GALLERY)Mega Lingerie Fashion Show in Paris - The Salon de Lingerie International (GALLERY)

While the Victoria's Secret fashion shows are a big deal in North America, an even bigger lingerie show makes the Angels look flat. The Salon de Lingerie International isn't just a single show -- it's a four day even in Paris and it focuses on the next big thing in sexy undies. It has everything fro… [More]



Microsoft Offers $44.6 Billion for YahooMicrosoft Offers $44.6 Billion for Yahoo

Remember when Google bought YouTube and the joke was GooTube? Now Microsoft is trying to buy Yahoo. So is that Microhoo, or YaSoft? It's not a friendly deal, Microsoft made a $44.6 billion bid on the company. Yahoo jumped by 50% at the start of trading while the Google and Microsoft stocks fell. S… [More]



Movie Products Made Real - Brawndo's Defictionalization (VIDEO)Movie Products Made Real - Brawndo's Defictionalization (VIDEO)

Sometimes there are things in movies that are so spectacular that they become real products. That is what defictionalization is: when a fictitious product becomes a real one. Brawndo, "the thirst mutilator" is an energy drink that has become defictionalized. "It first emerged in the blackly com… [More]



Google's iPhone Nemesis - Merging With Dell For Master Phone PlanGoogle's iPhone Nemesis - Merging With Dell For Master Phone Plan

Google is rumoured to be launching its own mobile phone in collaboration with Dell. Google, falling through with its rumoured launch last year for an iPhone Competitor (the GPhone), has mustered up some muscle and is said to be announcing its plan alongside Dell at the 3GSM telecoms conference next … [More]



World Shuts Light Off for the Environment - Earth Hour (VIDEO)World Shuts Light Off for the Environment - Earth Hour (VIDEO)

Here’s your chance to take action and show the leaders of the world that you care and are deeply concerned about the wellbeing of our planet. All it takes is one hour of your time and doesn’t require you to do anything but flick off your lights. On March 29, 2008 @ 8 p.m. the World Wildlife Fo… [More]



Art Shoes - Marimekko + Manolo Blahnik CollectionArt Shoes - Marimekko + Manolo Blahnik Collection

An unusual collaboration between designer Marimekko and stiletto king Manolo Blahnik has produced a bizarre and highly creative collection for Spring/Summer 2008. The shoes are the product of an evident contamination between the bright patterns typical of the Finish company, and Blahnik's peculiar … [More]



Green Eggs - Mexican Chicken Lays Modern Marvels (VIDEO)Green Eggs - Mexican Chicken Lays Modern Marvels (VIDEO)

A chicken named Rabanita from Huecatitla, Mexico, has become a local celebrity after laying green eggs. Rabanita has been in all the local papers, featured on YouTube, and on Televisa TV. "My children say that God looks favorably on me so that I was given as a prize a chicken that lays green eggs,… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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