AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Facebook Responding to Concerns - New Page Designs Rolling Out Facebook Responding to Concerns - New Page Designs Rolling Out

Facebook is rolling out over the next week a new look for member profiles and about pages. Calling this a "big change" Facebook is holding their breath to avoid the backlash from collecting and saving facebookers information. With the new design you won't be able to see the profile on one screen. Personal information will be a tab. Other stuff will be on another tab., etc. Facebook Gets Flashy - Adobe Flash Applications (TREND HUNTER) Facebook, in a bold move to get more market share of the MySpa… [More]



Freeconomics & Food - McDonalds Gives Out Free McSkillet Burritos (VIDEO)Freeconomics & Food - McDonalds Gives Out Free McSkillet Burritos (VIDEO)

As Wired magazine pointed out in their most recent "Free Issue," freeconomics and supplying the world with free products and services is the way of the future. McDonald's has reaffirmed that gratis is the future of business. This Thursday and Friday, they're giving away 2,000,000 free McSkillet Bu… [More]







Top 69 Naughty Ads - Sex Sells (SUPER GALLERY) (VIDEO)Top 69 Naughty Ads - Sex Sells (SUPER GALLERY) (VIDEO)

It's been proven time and again that sex sells. That's nothing new, but to keep things fresh, marketers have to figure out how to keep it sizzling. Ad agencies have found ways to sell everything from alcohol and fashion to technology and even burgers. Some ads are shocking, while some are artistic. … [More]



Catfight Ads - Next Top Model : Battle Begins (GALLERY)Catfight Ads - Next Top Model : Battle Begins (GALLERY)

The ads for Finaland's Next Top Model portray what probably happens when the cameras are off. A full fledged catfight! From hair pulling to WWF wrestling and martial art moves. I think it's a genius play on the cattyness of the show. Meow! The ads are photographed by Petrus Olsson with art direction… [More]



Freeconomics - Wired Gives Out Free MagazinesFreeconomics - Wired Gives Out Free Magazines

We've seen magazines get creative in their efforts to save their print editions. As the internet threatens print media, some publications have realized they must give up news stand revenue in order to win over the interest of their readers. Even Wired Magazine, who has a fantastic blog to suppleme… [More]



Branding America's Largest, Eco Ferris Wheel - Pepsi GlobeBranding America's Largest, Eco Ferris Wheel - Pepsi Globe

Ferris wheels are great, but skyscraper-size billboards are not. I'm a huge fan of the British Airways London Eye, an exception perhaps, as the branding isn't visually obvious and it was designed by the talented architects at Marks Barfield. Of course, one of the best things about the London Eye… [More]



White Space in Ads - McDonalds Draws a BlankWhite Space in Ads - McDonalds Draws a Blank

Every designer knows that a good use of white space can be very effective. Keeping a certain proportion of an advertisement without clutter is vital, but just how much is the right amount? McDonalds took the white space concept really far in a recent ad in a print publication. The double page spre… [More]



Controversial Ads - Deutsch Magazine (GALLERY)Controversial Ads - Deutsch Magazine (GALLERY)

I have to say, looking at these ads makes you wonder what kind of lifestyle Deutsch Magazine, an International LifeStyle magazine, promotes. Is 'animal-love' the new hip international lifestyle these days and I did not know? I looked at the magazine online, and it is actually an elegant über classy… [More]



Facebook Gets Flashy - Adobe Flash ApplicationsFacebook Gets Flashy - Adobe Flash Applications

Facebook, in a bold move to get more market share of the MySpace muffins, will let application developers now use Adobe Flash. Not familiar with Flash? If you are subject to seizures, don't look. It's the application that adds movement to a space. Think glittery, glitzy... oh just go to MySpace a… [More]



Profane UmbrellaProfane Umbrella

I admire somebody that can string together creative string of profanity to make a point. Even more I love it when a cute little umbrella is festooned with some of the foulest language in our society. It's a standard umbrella that would be the perfect graduation or bridal shower gift. Everybody will … [More]



Biomimicmarketing in Shockvertisement - French AIDS Campaign (GALLERY)Biomimicmarketing in Shockvertisement - French AIDS Campaign (GALLERY)

These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France. The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula. The ads created by TBWA Paris are… [More]



Digg Competitor - Yahoo Buzz Beta (GALLERY)Digg Competitor - Yahoo Buzz Beta (GALLERY)

Yahoo is doing whatever they can to boost their overall value. Their latest venture is a Digg style news site they're calling Yahoo Buzz Beta which launches February 26, 2008. When I checked it out today, Yahoo Buzz was still just a blog, but come tomorrow, the site should look a whole lot differe… [More]



Eco-Friendly Supermarket Fashion - Sainsbury's Recycled Plastic CollectionEco-Friendly Supermarket Fashion - Sainsbury's Recycled Plastic Collection

The rise in the demand for eco-friendly products has created thriving competition between companies, all fighting to come up with the newest green innovation. Supermarkets are major competitors as they try to offset their eco-unfriendly activities. The latest concept is by UK major supermarket cha… [More]



Adult Model Targets Young Women - Jordon Launches Credit CardAdult Model Targets Young Women - Jordon Launches Credit Card

A UK based glamour model Jordan, AKA Katie Price, is planning the release of her own credit card to be aimed at young women with the design of the card to be "pink and fluffy" to appeal to young women. Jordon already has a string of products to her name including jewelery for Argos, haircare range (… [More]



Nudevertising to Sell Chairs - Emeco (GALLERY)Nudevertising to Sell Chairs - Emeco (GALLERY)

While looking at the March 2008 edition of Wallpaper* Magazine, my eye fell on a new ad with nudes seated on an Emeco Navy 1006: One brushed, used by Petty Officer FTG3 Tony Cost, and one polished, used by Parisienne socialite Amelia-Louise Enright. The ad is by Wieden Kennedy, brand champion to ma… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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