AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Ad Features Eco-Superficiality - Trembled Blossoms by PRADA (VIDEO) Ad Features Eco-Superficiality - Trembled Blossoms by PRADA (VIDEO)

The Trembled Blossoms video and the Fantasy Lookbook created by PRADA for the Spring/Summer 2008 season feature a sophisticated amalgamation of nature and urban elements. The fashion house is fusing the rising consciousness of environmental issues with the complicated, superficial, plastic world. In the video you will see a model dressed as a sprite… [More]



Resealable AdverCan Has Hidden MSG - Mini Billboards in a Pop (GALLERY)Resealable AdverCan Has Hidden MSG - Mini Billboards in a Pop (GALLERY)

Here's a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages. The resealable aluminum containers by Advercan look like totally normal soft drink cans... until… [More]







Body Puzzles To Make It Last Longer - Lovemachine Condom Ad (GALLERY)Body Puzzles To Make It Last Longer - Lovemachine Condom Ad (GALLERY)

Here's a sexy, silly ad from my hometown. Ad agency, Jung von Matt/Alster in Hamburg, Germany created this condom ad which features images of a women's bodies baring puzzles. One girl has a connect-the-dots… [More]



St. Patrick's Day Shoes - Puma Sky 2 (GALLERY)St. Patrick's Day Shoes - Puma Sky 2 (GALLERY)

Although we've seen just about every holiday become commercialized, smaller ones, like St. Patrick's day, don't seem to gather much attention from bigger brands. That looks like it's changing. Just look… [More]



Extreme Advertising - Coke Zero's Tongue-Piercing in Brazil (VIDEO)Extreme Advertising - Coke Zero's Tongue-Piercing in Brazil (VIDEO)

Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people's tongues. Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand… [More]



Good-Doing Google - Homeless in SF Get Phone & Voice MailGood-Doing Google - Homeless in SF Get Phone & Voice Mail

A massive problem for the homeless in San Francisco may have just been solved thanks to Google. The company is offering free lifetime phone numbers and voice mail for the homeless. It gives those without… [More]



Targeting The Gays - Obama LGBT AdsTargeting The Gays - Obama LGBT Ads

In a bid to cut into the longstanding ties between gays and lesbians and democrat competitor Hillary Clinton, the Obama campaign is actively reaching out for the LGBT (Lesbian, Gay, Bisexual, and Trans-gender)… [More]



Future Toast (UPDATE) - 15 Great Toasters (VIDEO)Future Toast (UPDATE) - 15 Great Toasters (VIDEO)

If techies can have TWIT (This Week in Tech) Toasties should have This Week In Toast. Here are a collection of 15 fabulously ingenious toasters. From the hang on the wall "sunshine" model, to the single… [More]



Funky Converted Warehouse - Mumbai Blue Frog Serenity (GALLERY)Funky Converted Warehouse - Mumbai Blue Frog Serenity (GALLERY)

When "Susan" and "Robeert" at the call center in Mumbai, India gets done dealing with Vista problems, they want solitude and serenity. No problems. Please hold. The Blue Frog can provide all that. Just… [More]



Creative Anti-Blemish Ads - Peel-Off Zits & Cellulite You Can Pop (GALLERY)Creative Anti-Blemish Ads - Peel-Off Zits & Cellulite You Can Pop (GALLERY)

What a creative billboard ad for blemished skin! The gigantic billboard features a cut out in the shape of skin pore, with a custodian giving it the clean sweep. It was done by Ogilvy & Mather for Pond’s… [More]



Facebook Responding to Concerns - New Page Designs Rolling OutFacebook Responding to Concerns - New Page Designs Rolling Out

Facebook is rolling out over the next week a new look for member profiles and about pages. Calling this a "big change" Facebook is holding their breath to avoid the backlash from collecting and saving… [More]



Freeconomics & Food - McDonalds Gives Out Free McSkillet Burritos (VIDEO)Freeconomics & Food - McDonalds Gives Out Free McSkillet Burritos (VIDEO)

As Wired magazine pointed out in their most recent "Free Issue," freeconomics and supplying the world with free products and services is the way of the future. McDonald's has reaffirmed that gratis is… [More]



Top 69 Naughty Ads - Sex Sells (SUPER GALLERY) (VIDEO)Top 69 Naughty Ads - Sex Sells (SUPER GALLERY) (VIDEO)

It's been proven time and again that sex sells. That's nothing new, but to keep things fresh, marketers have to figure out how to keep it sizzling. Ad agencies have found ways to sell everything from alcohol… [More]



Catfight Ads - Next Top Model : Battle Begins (GALLERY)Catfight Ads - Next Top Model : Battle Begins (GALLERY)

The ads for Finaland's Next Top Model portray what probably happens when the cameras are off. A full fledged catfight! From hair pulling to WWF wrestling and martial art moves. I think it's a genius play… [More]



Freeconomics - Wired Gives Out Free MagazinesFreeconomics - Wired Gives Out Free Magazines

We've seen magazines get creative in their efforts to save their print editions. As the internet threatens print media, some publications have realized they must give up news stand revenue in order to… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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