AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Ad Features Eco-Superficiality - Trembled Blossoms by PRADA (VIDEO) Ad Features Eco-Superficiality - Trembled Blossoms by PRADA (VIDEO)

The Trembled Blossoms video and the Fantasy Lookbook created by PRADA for the Spring/Summer 2008 season feature a sophisticated amalgamation of nature and urban elements. The fashion house is fusing the rising consciousness of environmental issues with the complicated, superficial, plastic world. In the video you will see a model dressed as a sprite in an environment where every element of nature is transformed into wearable fashions at the touch of the fairy's hand. The pieces get colorful … [More]



Gadget Gives Shoppers Independence - Motorola SparrowGadget Gives Shoppers Independence - Motorola Sparrow

Take a good look at the Motorola Sparrow; you might just be using one on future shopping excursions. This nifty little gadget was designed for the retail industry, making selling and buying much easier. The hand-held device has a credit card reader, scanner, point-of-sale system and built-in commu… [More]







Resealable AdverCan Has Hidden MSG - Mini Billboards in a Pop (GALLERY)Resealable AdverCan Has Hidden MSG - Mini Billboards in a Pop (GALLERY)

Here's a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages. The resealable aluminum containers by Advercan look like totally normal soft drink cans... until the tab is popped to reveal the high-res graphic or message. They were created by soft drink … [More]



Faking Status With Counterfeit Cars - Knock Off Ferraris (GALLERY)Faking Status With Counterfeit Cars - Knock Off Ferraris (GALLERY)

We've seen knock off Gucci bags, Prada wallets, Rolex watches and Dior sunglasses. China sells loads of fake iPods and iPhones. And, while we've seen people try to fake luxury but adding big brand emblems to their beaters, this is the first time we've seen entire cars knocked off. Now in Sicily, c… [More]



Body Puzzles To Make It Last Longer - Lovemachine Condom Ad (GALLERY)Body Puzzles To Make It Last Longer - Lovemachine Condom Ad (GALLERY)

Here's a sexy, silly ad from my hometown. Ad agency, Jung von Matt/Alster in Hamburg, Germany created this condom ad which features images of a women's bodies baring puzzles. One girl has a connect-the-dots design around her navel. Another ad features a Sudoku grid on a female’s lower back, and … [More]



St. Patrick's Day Shoes - Puma Sky 2 (GALLERY)St. Patrick's Day Shoes - Puma Sky 2 (GALLERY)

Although we've seen just about every holiday become commercialized, smaller ones, like St. Patrick's day, don't seem to gather much attention from bigger brands. That looks like it's changing. Just look at what Puma's created for the Irish holiday on March 17. The Puma Sky 2 sneakers are green wit… [More]



Extreme Advertising - Coke Zero's Tongue-Piercing in Brazil (VIDEO)Extreme Advertising - Coke Zero's Tongue-Piercing in Brazil (VIDEO)

Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people's tongues. Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a G… [More]



Good-Doing Google - Homeless in SF Get Phone & Voice MailGood-Doing Google - Homeless in SF Get Phone & Voice Mail

A massive problem for the homeless in San Francisco may have just been solved thanks to Google. The company is offering free lifetime phone numbers and voice mail for the homeless. It gives those without a permanent residence a point of contact for government assistance and employer contact. This … [More]



Targeting The Gays - Obama LGBT AdsTargeting The Gays - Obama LGBT Ads

In a bid to cut into the longstanding ties between gays and lesbians and democrat competitor Hillary Clinton, the Obama campaign is actively reaching out for the LGBT (Lesbian, Gay, Bisexual, and Trans-gender) community vote with targeted ad buys in the somewhat-conservative states of Ohio and Texas… [More]



Future Toast (UPDATE) - 15 Great Toasters (VIDEO)Future Toast (UPDATE) - 15 Great Toasters (VIDEO)

If techies can have TWIT (This Week in Tech) Toasties should have This Week In Toast. Here are a collection of 15 fabulously ingenious toasters. From the hang on the wall "sunshine" model, to the single slicer that looks like an old eight track these toasters are not very useful, but pretty cool any… [More]



Transformer Fashletics? - Puma Teams With Hussein ChalayanTransformer Fashletics? - Puma Teams With Hussein Chalayan

Here's some very exciting news for the fashion conscious. Puma, the world's third largest athletic apparel company, has announced a partnership with Hussein Chalayan. If you don't know who that is, I'll refresh your memory. Remember the ridiculously incredible, mind-blowing transformer dresses? The … [More]



Funky Converted Warehouse - Mumbai Blue Frog Serenity (GALLERY)Funky Converted Warehouse - Mumbai Blue Frog Serenity (GALLERY)

When "Susan" and "Robeert" at the call center in Mumbai, India gets done dealing with Vista problems, they want solitude and serenity. No problems. Please hold. The Blue Frog can provide all that. Just looking at the circular motif with the soft blue lighting can release the tension in shoulders. … [More]



Creative Anti-Blemish Ads - Peel-Off Zits & Cellulite You Can Pop (GALLERY)Creative Anti-Blemish Ads - Peel-Off Zits & Cellulite You Can Pop (GALLERY)

What a creative billboard ad for blemished skin! The gigantic billboard features a cut out in the shape of skin pore, with a custodian giving it the clean sweep. It was done by Ogilvy & Mather for Pond’s Anti-Bacterial Facial Scrub. It was one of eight posted by InventorSpot who had gathered seve… [More]



Taser Parties - Ladies Can’t Stop Attackers with Tupperware (VIDEO)Taser Parties - Ladies Can’t Stop Attackers with Tupperware (VIDEO)

Tupperware was fine for stay at home moms, but for today’s career women commuting on the mean streets, a taser brings more peace of mind than fresh lettuce. Enter the Taser Party, where women get together to discuss personal defenses tactics, look over the latest in fashion tasers and take some … [More]



Eco Message in a Bottle - Bottle of M (GALLERY)Eco Message in a Bottle - Bottle of M (GALLERY)

The inventors of Bottle of M were trying to think of a way to drive awareness to bottled water consumers for the need to recycle their empty containers. Cheong Yian Ling, Cindy Liew , Joanne Lin and Lionel Wong, the Singapore-based designers, took their inspiration from the cigarette packaging the… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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