AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Ronaldo Races Bugatti - Nike Mercurial Vapor IV Viral (VIDEO) Ronaldo Races Bugatti - Nike Mercurial Vapor IV Viral (VIDEO)

This video, which appears to be made by amateurs, features Cristiano Ronaldo racing a Bugatti. It needs to be mentioned right off the bat that the Portuguese soccer stud is wearing blaze orange Nike Mercurial Vapor IV soccer boots. As one of the world's quickest soccer players, can Ronaldo be any match to one of the world's fastest cars? At 6:30 a.m.… [More]



Free Air Guitars - Unique Ad From UK Radio StationFree Air Guitars - Unique Ad From UK Radio Station

The viral rise of games like Guitar Hero has everyone lusting for their own air guitar. Now, UK radio station (96.3 Rock Radio) has launched a promotion to make your dreams come true - free air guitars!… [More]







Custom Commercials - Your Custom Tattoos Star in Brazilian Beer AdCustom Commercials - Your Custom Tattoos Star in Brazilian Beer Ad

I'm just nuts over interactive ads and this is a great one. It for the Brazilian Antarcita beer. You put your name in and somebody else's name too. The names then appear on live characters - not cartoons.… [More]



Pay-As-You-Go Car Insurance - MileMeterPay-As-You-Go Car Insurance - MileMeter

Insurance is the ultimate bitter-sweet product. We curse having to pay premiums and thank the heavens when we receive a check after an accident. It is a necessary evil. Dallas, Texas-based, MileMeter is… [More]



Faceless Models - Valentino Spring/Summer 08 Ad (GALLERY)Faceless Models - Valentino Spring/Summer 08 Ad (GALLERY)

In his newest advertising campaign, which also happens to be his very last, Valentino has left all his models completely faceless. The images from the ad keep the faces entirely hidden, by hair or strategically… [More]



Racing Shoes - Porsche 911 GT3 RS Nike Air Max Light (GALLERY)Racing Shoes - Porsche 911 GT3 RS Nike Air Max Light (GALLERY)

Next time you put the pedal to the metal, why not do it a pair of Porsche branded Nikes? These Nike Air Max Light shoes were inspired by the Porsche 911 GT3 RS. The car will be created in silver, black,… [More]



Scentvertising For Kicks - Reebock Teams With Kool AidScentvertising For Kicks - Reebock Teams With Kool Aid

Athletic brand Reebok has teamed with Kool Aid to produce a new range of funky, scented kicks. The sneakers come in eye popping colours representative of Kool Aid flavors and, to really emphasize the… [More]



Design Your Own Shoes Part II - Custom VansDesign Your Own Shoes Part II - Custom Vans

Custom Vans for fifty bucks? Nope not a mommy van, but a shoe. Van's has developed a whole lifestyle around their brand. By sponsoring skateparks, events, entertainment, they have a very loyal following.… [More]



Movie Spoofs for Marketing - Saatchi & Saatchi For JC Penney (VIDEO)Movie Spoofs for Marketing - Saatchi & Saatchi For JC Penney (VIDEO)

When "Everyday Matters", then "Today's the day to feel like a star" according to JCPenney's latest ad, entitled Life. The video commercial shows seemingly ordinary people encounter situations from famous… [More]



Women Get Bare For Awareness - Booby WallWomen Get Bare For Awareness - Booby Wall

What you're seeing in the photo is a Booby Booth. A what?! Well, it's part of a new campaign to get you thinking about boobs. In order to raise awareness, Canadian charity, Rethink Breast Cancer has… [More]



Eccentric Soda Fashion - Coca Cola's Crazy Clothing Line, Pepsi To Follow (GALLERY)Eccentric Soda Fashion - Coca Cola's Crazy Clothing Line, Pepsi To Follow (GALLERY)

With all the Coca Cola and Pepsi logos on clothes, you may have thought the gigantic companies already owned their own clothing line. Coca-Cola Clothing line was designed by Thais Rossiter which made… [More]



$2,500 Car - India’s Tata Nano Car (FOLLOW UP) (VIDEO)$2,500 Car - India’s Tata Nano Car (FOLLOW UP) (VIDEO)

We mentioned in April that Tata Motors will be releasing the world’s cheapest car. Very soon this cute $2,500, 624 cc, 33 HP little buggy will be tearing up the streets of India bringing new car ownership… [More]



Champagne Sandwich Spread - Limited Edition MarmiteChampagne Sandwich Spread - Limited Edition Marmite

What do Marmite and Champagne have in common? Likely nothing if it weren't for the limited edition production of Lover's Marmite containing a hint of champagne. Launched just in time for Valentines Days,… [More]



Leggy Marc Jacobs Ad - Victoria Beckham In A Bag (GALLERY)Leggy Marc Jacobs Ad - Victoria Beckham In A Bag (GALLERY)

Wow, either this is a stroke of marketing genius or a backfire. After Victoria Beckham was listed as number one on Blackwells' Worst Dressed List, Marc Jacobs released photos of her for the new Spring… [More]



Own The Weather For $5 Billion - Weather.com & Weather Channel For SaleOwn The Weather For $5 Billion - Weather.com & Weather Channel For Sale

Want to own Weather.com? How often does a domain name with such a great following come up for sale? Now is your chance. Landmark Communications is selling the domain name, and as a bonus, they're throwing… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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