AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Celebrities Strip for Animals - Kimora Lee Simmons for PETA2 (VIDEO) Celebrities Strip for Animals - Kimora Lee Simmons for PETA2 (VIDEO)

Kimora Lee Simmons is the face of PETA's latest campaign against cruelty to animals. The fashion designer behind Baby Phat and former model posed with a small dog, wearing nothing more than a set of angel wings. The ads for PETA2, an offshoot of PETA (People for the Ethical Treatment of Animals) were meant to bring attention to the cruelties of canine… [More]



$1 Starbucks + Free Refill - Starbucks Fights to Keep up with McDonalds$1 Starbucks + Free Refill - Starbucks Fights to Keep up with McDonalds

Starbucks is known world-wide for having outrageously expensive drink prices, but all that could change now that competitors like McDonald's are offering cheaper Joe, including specialty espresso drinks… [More]









Fashion Water - Paul & Joe Design for PerrierFashion Water - Paul & Joe Design for Perrier

Perrier, the fine bubbled mineral water has had a designer makeover. Previously only sold in green bulbous glass bottles, Perrier will be makings its aluminum debut in these bottles designed by Paul and… [More]



Mac Culture Film - MacHEADS (VIDEO)Mac Culture Film - MacHEADS (VIDEO)

Well it looks like the whole entire world has gone bananas... or would you say Apples? A full length film has been made in honour of Mac users' love and devotion to their Apples. Going into depth (documentary… [More]



Cards That Give to AIDS - Hallmark (PRODUCT) RED Collection (GALLERY)Cards That Give to AIDS - Hallmark (PRODUCT) RED Collection (GALLERY)

Now when you send a card, you can choose to help people suffering from AIDS in Africa. Hallmark has just launched a new collection of 150 products, cards, gifts and gift wraps under the label (PRODUCT)… [More]



PCs in Support of AIDS - Dell Joins The (Product) RED CampaignPCs in Support of AIDS - Dell Joins The (Product) RED Campaign

There have been many companies(Gap, Converse, American Express, Apple) who have signed on with (Product) Red, now Dell as of January 31st will make their Products “Red” in support of AIDS in Africa.… [More]



Guerrilla Fashion Boutique in Singapore - Guerrilla Fashion Boutique in Singapore - "Old School" Comme Des Garcons

Guerrilla fashion boutique Comme des Garcons, which has a habit of setting up shop in the most unusual venues, has done it again. For its only store in Southeast Asia, the Paris-based, Japanese label has… [More]



Flags Represent Real World Facts - Meet the World Flags (GALLERY)Flags Represent Real World Facts - Meet the World Flags (GALLERY)

While these are quite old, these controversial flags by Brazilian artist, Icaro Doria are still quite incredible, and worth seeing for anyone who hadn't had a chance to yet. He created the campaign for… [More]



Sexy Urban Legends for Marketing - All Green M&Ms;Sexy Urban Legends for Marketing - All Green M&Ms;

Companies all over the world are leveraging whatever green traits their product or service can offer, and now, so is a famous candy brand... just not in the way you'd think. Nope, the Valentines campaign… [More]



Valentine's Day Marketing for Gadgets - Pink iPod NanoValentine's Day Marketing for Gadgets - Pink iPod Nano

Around Valentines Day each year it seems everything turns a shade of pink and Apple is no exception. It was announced yesterday they will launch a pink iPod Nano in time for the 14th of February. It will… [More]



National Electric Car Initiative - Israeli Government is Committed (VIDEO)National Electric Car Initiative - Israeli Government is Committed (VIDEO)

Renault - Nissan will build the cars, Project Better Place of Palo Alto, Calif., will provide the lithium-ion batteries and will build the infrastructure, which may eventually consist of 500,000 charging… [More]



Gesture Based Window Shopping - Orange's No-Touch Interactive Shop Window (VIDEO)Gesture Based Window Shopping - Orange's No-Touch Interactive Shop Window (VIDEO)

Orange has launched an amazing new interactive window campaign featuring what at first appears to be a touch-screen interface, but is in fact a NO touch interactive shop window. Instead of requiring touch… [More]



Pin-Up Fashion - Wonderbra Signs Dita von TeesePin-Up Fashion - Wonderbra Signs Dita von Teese

Dita Von Teese has been announced as the new Wonderbra model for 2008. Along with the modeling contract, the burlesque star will also be designing her very own Lingerie collection that she claims will… [More]



Sexy Fashletics - Paris Hilton For Fila (VIDEO)Sexy Fashletics - Paris Hilton For Fila (VIDEO)

Paris Hilton has managed to make Fila's sportswear look very sexy according to the photos we've seen of the photoshoot in which she seductively poses with a buff male model. A clip from the shoot shows… [More]



Sexing Up Store Image - John Lewis Brand Boosting Swimwear (GALLERY)Sexing Up Store Image - John Lewis Brand Boosting Swimwear (GALLERY)

John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement. A spokesperson says they needed to "sex up" its brand image. And using model Florence… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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