AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Branded Fondue Sets - Nutella Unveals Chocolate Fondue Branded Fondue Sets - Nutella Unveals Chocolate Fondue

Ferrero must have been doing their homework. A quick check of the cooking sites and forums show that any person looking for a chocolate fondue experience will most times reach for Nutella (a Ferrero brand). So, as not to be out done by the humble home cook, the world famous chocolate company have introduced their very own Nutella branded Chocolate Fondue… [More]



Pink PDAs - The Pink BlackBerry Pearl 8130Pink PDAs - The Pink BlackBerry Pearl 8130

Verizon is making an effort to 'pink up' its PDAs with a pink BlackBerry Pearl 8130. All the specs are the same as the traditional blackberry. Boy Genius notes, "The upcoming pink BlackBerry Pearl 8130… [More]







Limited Edition Aviators - 22 Karat Gold Ray-Ban Ultra to Mark 20th AnniversaryLimited Edition Aviators - 22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary

Twenty years ago a fashion rage was started when Tom Cruise showed up as Top Gun in his hot aviator sunglasses. Everybody had a pair. 20 years later, it's time to celebrate. Ray-Ban is offering 25,000… [More]



$2 Million Prize To Solve Puzzle Game - Eternity II$2 Million Prize To Solve Puzzle Game - Eternity II

This game may cost a little on the high side as far as board games go but, unlike others, there may be a return on investment. The creator of Eternity II, Christopher Monckton, is offering $2 million… [More]



Hot Fashion Hues - Pantone Spring 2008 Fashion Color Report (GALLERY)Hot Fashion Hues - Pantone Spring 2008 Fashion Color Report (GALLERY)

If you get the fashion color right for your wardrobe you are golden. Pantone is the recognized authority on predicting which colors are hot. The Pantone Spring 2008 Fashion Color Report has just been… [More]



$3.4 Million Brand Icon Photo - Marlboro Man Sets New Record$3.4 Million Brand Icon Photo - Marlboro Man Sets New Record

Marketing alone made this the most valuable photograph in the world. It sold for over $3.4 million dollars because of its iconic status. You recognize it as the foundation for the long-running Marlboro… [More]



Future Hi Def DVD Will Be Blu-Ray - Warner Brother's Defining DecisionFuture Hi Def DVD Will Be Blu-Ray - Warner Brother's Defining Decision

It appears from reliable sources that Blu-Ray has emerged the winner over HD DVD to become the standard for High Definition DVD. Not since Beta vs. VHS has such a competitive battle been watched so closely.… [More]



Assvertising Group on Flickr - Apple Assvertisement & MoreAssvertising Group on Flickr - Apple Assvertisement & More

Couldn't get enough of assvertising? Neither could we, and apparently, neither could these other companies and photographers. Apparently a group on Flickr has formed, dedicated entirely to this semi-crude… [More]



Heart Thong Sandals - Yves Saint Laurent's LOVE-ly FootwearHeart Thong Sandals - Yves Saint Laurent's LOVE-ly Footwear

We've barely begun to wind down from our New Year's fetes and already we're starting to see Valentine's themed merchandise hit stores. One designer who's obviously excited for the occasion is Yves Saint… [More]



LaCoste Sues Dentist Over Logo - Court Says It's a CrocLaCoste Sues Dentist Over Logo - Court Says It's a Croc

One of the fashion world's most iconic logos is the LaCoste Croc. The French company no doubt keep a bevy of lawyers busy ferreting out businesses that might damage their reputation by using a logo too… [More]



$11,000 Cup of Joe - Clover 1s Brews One Perfect Cup at a Time$11,000 Cup of Joe - Clover 1s Brews One Perfect Cup at a Time

If a friend or loved one gets this $11,000 single serving coffee maker, you may want to consider an intervention. You are facing a serious caffeine addiction. The Clover 1s is the first of its kind, commercial… [More]



Digital future for London Underground - Advertising With Alive Technology (VIDEO)Digital future for London Underground - Advertising With Alive Technology (VIDEO)

The London Underground, with its dingy walls and dark, gloomy corridors have been a fantastic location for brands to entertain and uplift their audience with emotive or interesting advertising imagery.… [More]



Marketing Mashups - Mini Clubman Pre-Launch Party (GALLERY)Marketing Mashups - Mini Clubman Pre-Launch Party (GALLERY)

The gotta-have Mini Clubman isn’t due to roll into dealerships for a few weeks, but as if younger buyers needed any more convincing, Mini has collaborated with two partners for the pre-launch of the… [More]



GM Takes World's Feedback - GMnext Virtual Media Forum (VIDEO)GM Takes World's Feedback - GMnext Virtual Media Forum (VIDEO)

General Motors kicked off the New Year -- and their 100th anniversary -- with the GMnext global dialogue this morning, an interactive online event in which they asked media members their opinion on what… [More]



Smoking Ads on YouTube - Sneaky Tobacco Marketing (VIDEO)Smoking Ads on YouTube - Sneaky Tobacco Marketing (VIDEO)

They're not dumb; cigarette companies are successful for a reason, as further proven by a recent Australian research study. While they may not be allowed to advertise in certain movies, on TV or in print… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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