AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Chocolate Laptop (Part II) - Swiss Post Marketing Campaign Chocolate Laptop (Part II) - Swiss Post Marketing Campaign

In this era of electronic communication which caused a huge decline in postal services worldwide, nobody is imagining that the execution of a direct mail campaign can have a tremendous influence on the sales results of a company. As long as gadgets, samples and free gifts can not be pushed through the internet system, and although nothing can replace… [More]



The Pizza Stalker - Domino's Online Pizza Tracking ServiceThe Pizza Stalker - Domino's Online Pizza Tracking Service

The competition between Domino's and Pizza Hut has taken another twist, as Domino's has recently introduced an on-line pizza tracking service. Now you will be able to track your fast-food from the moment… [More]







Scorecards to Help Eco Shoppers - Wal-Mart's More Sustainable PackagingScorecards to Help Eco Shoppers - Wal-Mart's More Sustainable Packaging

Wal-mart, the world's largest retail, is reaffirming their commitment toward sustainable packaging by applying a scorecard when the buyers are making a purchasing decision. Is this goodbye to packing peanuts?… [More]



Starbucks Gets a Tummy Tuck - New Starbucks Gets a Tummy Tuck - New "Skinny" Beverage Lineup

As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word "Skinny" has been used to market a line of lower calorie drinks. Starbucks, still on… [More]



Flip-Flop Doormat - Havaianas MatFlip-Flop Doormat - Havaianas Mat

Havaianas is a brand that keeps intriguing me thanks to their non-conventional promotions and PR activities. Since 1993 the brand has kept surprising the public by proposing trendy and cool flip flops,… [More]



Victoria Beckham Naked for Cancer - Protect the Skin You're In TeesVictoria Beckham Naked for Cancer - Protect the Skin You're In Tees

After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you’re in”. The T-shirts are being sold this week at select Marc Jacobs boutiques… [More]



Viral Football Video - FIFA STREET 3 (VIDEO)Viral Football Video - FIFA STREET 3 (VIDEO)

The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole… [More]



Cartoons Against Cigarettes - Cartoons Against Cigarettes - "A Magical Amount" Truth Campaign (VIDEO)

Don't be fooled -- this is no Lucky Charms commercial. If you're familiar with the Truth campaigns against cigarettes, then you know the ads tend to be rather gorey. The latest ad, however, goes against… [More]



Retail Giant Not Recognizing Blogs - Target Says They Don't CareRetail Giant Not Recognizing Blogs - Target Says They Don't Care

Target doesn't care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn't deal with non-traditional media. Target went on to… [More]



Pushing the Boundaries of Athletic Shoes - Puma's LA Cali Shoes with Gold (GALLERY)Pushing the Boundaries of Athletic Shoes - Puma's LA Cali Shoes with Gold (GALLERY)

Breezing along effortlessly in the park, or hanging out at the watering hole, these limited edition Puma Sportie LA Cali's will stir souls. The combination of black and gold says exclusive and the back… [More]



Rate Super Bowl Ads in Real Time - Hey NielsonRate Super Bowl Ads in Real Time - Hey Nielson

Talk of Super Bowl is in the air as the biggest NFL event of the year approaches. Just as much a highlight as the football itself are the commercials which will air during Super Bowl XLII featuring the… [More]



Colour Ownership - T- Mobile Registers Magenta (GALLERY)Colour Ownership - T- Mobile Registers Magenta (GALLERY)

Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta at the European Brandoffice to prevent any other company in Holland from using this colour for their communication devices,… [More]



The Unhealthy Trend Just Got a Boost - Snickers Adds CaffieneThe Unhealthy Trend Just Got a Boost - Snickers Adds Caffiene

"Candy is Dandy, But Liquor is Quicker" is the famous saying, but if you're looking for a buzz there is a new Snickers. Best eaten when frozen - Snickers will now also satisfy another buzz: the caffeine… [More]



Eco Football - Super Bowl to Use Only Renewable EnergyEco Football - Super Bowl to Use Only Renewable Energy

For the first time ever, the Super Bowl stadium will use entirely renewable energy for the annual NFL game. Solar, wind, and geothermal will offset greenhouse gases when the Super Bowl XL2 kicks off on… [More]



Personalized Candy - My Fruit Roll-UpsPersonalized Candy - My Fruit Roll-Ups

Remember Fruit Roll-Ups? The flat, chewy candy that was rolled up with fun little graphics you could peel out? Now imagine that, only with your company logo on it… or a cute graphic featuring your name… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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