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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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McDiplomas - McDonalds Vocational Diploma McDiplomas - McDonalds Vocational Diploma

McDonalds, FlyBe & Network Rail are three UK companies whose training courses have been given accreditation for the UK's government new vocational diploma. The press in the UK have gone crazy over this story claiming no one will accept these McQualifications and they have little value outside the company. In brief McDonald's are to offer courses that covers the essentials of running a restaurant and include marketing to customer service elements. Employees completing the course will earn credit… [More]



Chocolate Laptop (Part II) - Swiss Post Marketing CampaignChocolate Laptop (Part II) - Swiss Post Marketing Campaign

In this era of electronic communication which caused a huge decline in postal services worldwide, nobody is imagining that the execution of a direct mail campaign can have a tremendous influence on the sales results of a company. As long as gadgets, samples and free gifts can not be pushed through t… [More]







The Pizza Stalker - Domino's Online Pizza Tracking ServiceThe Pizza Stalker - Domino's Online Pizza Tracking Service

The competition between Domino's and Pizza Hut has taken another twist, as Domino's has recently introduced an on-line pizza tracking service. Now you will be able to track your fast-food from the moment you place your order. Domino's is trying to deal a virtual blow to their rivals with Pizza Tra… [More]



Your Chance to Reinvent Levi's Jeans - Levi's Project 501 Design Challenge (GALLERY)Your Chance to Reinvent Levi's Jeans - Levi's Project 501 Design Challenge (GALLERY)

Not everyone can cut and sew their luck as participants on popular design contests such as "Project Runway," but now Levi's has made it possible for both professional designers and designer wannabes to claim their way to fame with the ." Levi's lets anyone in the U.S. redesign the 501 jeans and tru… [More]



Fashion Rock'n Roll Hotel - The Pavilion in London (GALLERY)Fashion Rock'n Roll Hotel - The Pavilion in London (GALLERY)

The 30-room Pavilion Hotel in central London combines fashion and rock and roll. The hip boutique hotel was founded by brother and sister, Danny and Noshi Karne. Noshi is an interior designer, and Danny is a former fashion model. They decided to create a hotel which brings together all the funky an… [More]



Scorecards to Help Eco Shoppers - Wal-Mart's More Sustainable PackagingScorecards to Help Eco Shoppers - Wal-Mart's More Sustainable Packaging

Wal-mart, the world's largest retail, is reaffirming their commitment toward sustainable packaging by applying a scorecard when the buyers are making a purchasing decision. Is this goodbye to packing peanuts? Finishing the trial phase in 2007, Wal-mart hopes to not only roll back prices, but roll… [More]



Rolling Stones Paper Board CD Case - Eco-Friendly JakeBoxRolling Stones Paper Board CD Case - Eco-Friendly JakeBox

When the most recent Rolling Stones compilation of hits is released as double CD, it will have a shocking effect on the existence of the Swedish company JakeBox, which developed the new innovative CD/DVD packaging with the same name. The JakeBox is made of 100% paperboard with an ingenious folding … [More]



Kite Ship's First Trans Atlantic Voyage - SkySail (Update) (VIDEO)Kite Ship's First Trans Atlantic Voyage - SkySail (Update) (VIDEO)

The very first transatlantic voyage via kite-power by a cargo ship has taken place. Leaving from Hamburg Germany to Guanta, Venezuela. The “SkySail” kite is a massive 160 meters in area which will pull the equally massive 132 meter Multi Purpose Heavy Lift Carrier MS “Beluga SkySails”, acros… [More]



Site Sells Obsure New Fashion Labels - The Hidden Wardrobe (GALLERY)Site Sells Obsure New Fashion Labels - The Hidden Wardrobe (GALLERY)

Looking to explore the realms of fashion beyond the mainstream brands? Hidden Wardrobe is an online retailer that sources new brands and designers that are up-and-coming in the creative British fashion circuit. It is a retail service that provides an outlet for new talent to sell their wares. And … [More]



Starbucks Gets a Tummy Tuck - New Starbucks Gets a Tummy Tuck - New "Skinny" Beverage Lineup

As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word "Skinny" has been used to market a line of lower calorie drinks. Starbucks, still on top of the game when it comes to the innovation of coffee and customer experience, may be onto so… [More]



Flip-Flop Doormat - Havaianas MatFlip-Flop Doormat - Havaianas Mat

Havaianas is a brand that keeps intriguing me thanks to their non-conventional promotions and PR activities. Since 1993 the brand has kept surprising the public by proposing trendy and cool flip flops, converting them into one of the major global sales hits and one of the most recognized brands fo… [More]



Cleaning up South Korea - Seoul's $31 Billion Yongsan Project (GALLERY)Cleaning up South Korea - Seoul's $31 Billion Yongsan Project (GALLERY)

Seoul, South Korea, is a city that is continually transforming itself, from huts a hundred years ago to high rises now. A new project is scheduled for the Yongsan business district that will cost $31 billion and transform the gritty to the glittery. The 152 story centerpiece is a pear-shaped landmar… [More]



Victoria Beckham Naked for Cancer - Protect the Skin You're In TeesVictoria Beckham Naked for Cancer - Protect the Skin You're In Tees

After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you’re in”. The T-shirts are being sold this week at select Marc Jacobs boutiques for about 25 euros each, and are part of a campaign aiming at fighting cancer disease by increasin… [More]



Teen Designer Makes It Big - Kira Plastinina Pays Paris $2M To Endorse Brand (VIDEO)Teen Designer Makes It Big - Kira Plastinina Pays Paris $2M To Endorse Brand (VIDEO)

A 15 year old fashion designer is making waves globally for her incredible designing capabilities. She did however have a boost when launching her brand. Backed by her millionaire father, Sergei Plastinina, the co-founder of Wimm-Bill-Dann, Russia's largest dairy and juice producer, Kira Plastinin… [More]



Viral Football Video - FIFA STREET 3 (VIDEO)Viral Football Video - FIFA STREET 3 (VIDEO)

The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole all twisted up into “Extreme football from Mexico”. Watch the Video and be amazed, be very am… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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